Nasser Darwish

• Executive leadership: Directed overall company vision, strategy, and operations across multiple markets (Saudi Arabia, Bahrain, Jordan, and Australia).
• Business growth: Spearheaded expansion initiatives, secured investor partnerships, and developed scalable franchise models for F&B, and retail ventures.
• Strategic planning: Designed long-term business strategies, financial models, and feasibility studies to ensure sustainable growth and profitability.
• Operational excellence: Oversaw multi-branch operations, implemented cost-control systems, and optimized supply chain management.
• Brand development: Led the creation of branded concepts, operational manuals, and franchising modules to strengthen market positioning.
• Stakeholder management: Acted as the primary liaison with investors, partners, and government entities to align business objectives and secure approvals.
• Talent development: Built HR frameworks, recruited senior leadership teams, and mentored managers to drive organizational performance.
• Innovation and transformation: Integrated digital solutions, AI workflows, and ERP systems to modernize reporting and enhance decision-making.

Key Achievements

• Founded and scaled Leaders Plus Consultancy into a recognized multi-market operator in the GCC and Australia.
• Expanded portfolio with successful launches of F&B and retail concepts, achieving strong market penetration.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Secured long-term contracts and investor partnerships, positioning the company as a trusted development partner.
• Developed franchise frameworks adopted by multiple ventures, enabling regional and international scalability.
• Established a reputation as a strategic architect and trusted advisor for hospitality and retail development.

• Business ownership: Established and managed Leaders Plus Consultancy, overseeing all aspects of company operations and growth.
• Strategic leadership: Defined vision, mission, and long-term strategy, ensuring alignment with market trends and investor expectations.
• Concept creation and development: Directed end-to-end design of food and beverage and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Operational management: Supervised multi-branch operations across Saudi Arabia, Bahrain, Jordan, and Australia, ensuring compliance with international standards.
• Financial oversight: Built feasibility studies, business plans, and cost-control frameworks to drive profitability and sustainability.
• Franchise expansion: Developed franchising modules, operational manuals, and growth strategies to scale concepts regionally and internationally.
• Human capital development: Structured HR systems, recruited senior teams, and mentored managers to elevate organizational performance.
• Stakeholder relations: Negotiated supplier contracts, secured investor partnerships, and maintained strong relationships with government and regulatory bodies.
• Innovation and transformation: Integrated AI workflows, ERP systems, and digital dashboards to modernize operations and enhance decision-making.

Key Achievements

• Founded and scaled Leaders Plus Consultancy into a recognized multi-market operator in the GCC and Australia.
• Launched and managed multiple F&B and retail concepts, achieving strong market penetration and brand recognition.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Expanded franchise networks with successful regional rollouts, and investor partnerships.
• Developed branded frameworks, including operational manuals and franchising modules, adopted by multiple ventures.
• Positioned the company as a trusted partner for hospitality and retail development, securing long-term contracts and repeat business.

• Concept development: Managed end-to-end creation of F&B and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Operational management: Oversaw daily operations and ensured the smooth execution of projects across Saudi Arabia, Bahrain, Jordan, and Australia.
• Strategic planning: Supported feasibility studies, business models, and financial frameworks to ensure profitability and scalability.
• Franchise support: Assisted in building franchising modules, operational manuals, and expansion strategies for regional and international growth.
• Cost optimization: Coordinated supplier negotiations, streamlined purchasing systems, and implemented cost-control measures.
• HR & Training: Helped structure HR systems, onboard staff, and deliver training programs to strengthen workforce capability.
• Stakeholder collaboration: Worked closely with senior leadership, investors, and partners to align project goals with the company vision.
• Innovation: Contributed to digital transformation initiatives, including ERP integration and AI-enabled workflows.

Key Achievements

• Delivered multiple F&B and retail concepts from idea to launch, achieving strong market penetration.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Supported franchise expansion with successful rollouts across the GCC and Australia.
• Developed branded frameworks, including operational manuals and franchising modules, adopted by multiple ventures.
• Recognized as a key contributor to the company's growth and reputation in hospitality and retail development.

• Operational leadership: Directed daily operations and multi-branch management across Saudi Arabia, Bahrain, Jordan, and Australia.
• Concept development: Managed end-to-end creation of F&B and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Strategic growth: Designed business models, feasibility studies, and financial frameworks to support sustainable expansion.
• Franchise development: Built franchising modules, operational manuals, and expansion strategies to scale concepts regionally and internationally.
• Cost optimization: Negotiated supplier contracts, streamlined purchasing systems, and implemented cost-control measures to improve profitability.
• HR structuring: Established organizational frameworks, training programs, and performance management systems to strengthen workforce capability.
• Stakeholder management: Collaborated with investors, partners, and government entities to align business objectives, and secure approvals.
• Innovation and transformation: Supported digital transformation initiatives, including ERP integration and AI-enabled workflows.

Key Achievements

• Delivered multiple F&B and retail concepts from idea to launch, achieving strong market penetration.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Expanded franchise networks with successful rollouts across the GCC and Australia.
• Developed branded frameworks, including operational manuals and franchising modules, adopted by multiple ventures.
• Recognized as a key driver of company growth and reputation in hospitality and retail development.

• Operational leadership: Directed daily operations across multiple branches in Saudi Arabia, Bahrain, Jordan, and Australia, ensuring compliance with company standards and local regulations.
• Concept development: Supported the creation and rollout of F&B and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Strategic planning: Assisted in building business models, feasibility studies, and financial frameworks to drive profitability and scalability.
• Franchise support: Contributed to the development of franchising modules, operational manuals, and expansion strategies for regional and international growth.
• Cost optimization: Coordinated supplier negotiations, streamlined purchasing systems, and implemented cost-control measures to improve margins.
• HR & Training: Helped structure HR systems, onboard staff, and deliver training programs to strengthen workforce capability.
• Stakeholder collaboration: Worked closely with senior leadership, investors, and partners to align operational goals with the company vision.
• Innovation: Supported digital transformation initiatives, including ERP integration and AI-enabled workflows.

Key Achievements

• Delivered multiple F&B and retail concepts from idea to launch, achieving strong market penetration.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Supported franchise expansion with successful rollouts across the GCC and Australia.
• Developed branded frameworks, including operational manuals and franchising modules, adopted by multiple ventures.
• Recognized as a key contributor to the company's growth and reputation in hospitality and retail development.

• Operational leadership: Directed day-to-day operations across multiple branches in Saudi Arabia, Bahrain, Jordan, and Australia, ensuring compliance with company standards and local regulations.
• Acting GM duties: Oversaw general management functions, including staffing, budgeting, and performance monitoring during transitional leadership periods.
• Concept development: Supported the creation and rollout of F&B and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Strategic planning: Assisted in building business models, feasibility studies, and financial frameworks to drive profitability and scalability.
• Franchise support: Contributed to the development of franchising modules, operational manuals, and expansion strategies for regional and international growth.
• Cost optimization: Negotiated supplier contracts, streamlined purchasing systems, and implemented cost-control measures to improve margins.
• HR & Training: Helped structure HR systems, onboard staff, and deliver training programs to strengthen workforce capability.
• Stakeholder collaboration: Worked closely with senior leadership, investors, and partners to align operational goals with the company vision.
• Innovation: Supported digital transformation initiatives, including ERP integration and AI-enabled workflows.

Key Achievements

• Delivered multiple F&B and retail concepts from idea to launch, achieving strong market penetration.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Supported franchise expansion with successful rollouts across the GCC and Australia.
• Developed branded frameworks, including operational manuals and franchising modules, adopted by multiple ventures.
• Recognized as a key contributor to the company's growth and reputation in hospitality and retail development.

• Operational consulting: Provided advisory services to hospitality, retail, and wellness ventures on restructuring, efficiency improvement, and market expansion.
• Process optimization: Designed and implemented cost-control systems, purchasing frameworks, and workflow enhancements to improve profitability.
• Concept development: Supported clients in creating new F&B and retail concepts, including branding, layout design, recruitment, and training.
• Strategic planning: Delivered feasibility studies, business plans, and financial models to guide investment decisions and growth strategies.
• Franchise advisory: Developed franchising modules, operational manuals, and expansion strategies for regional and international scalability.
• HR structuring: Assisted in building organizational frameworks, training programs, and performance management systems.
• Stakeholder engagement: Collaborated with investors, executives, and partners to align operational goals with the strategic vision.
• Digital transformation: Integrated ERP solutions, AI workflows, and data-driven dashboards to modernize reporting and decision-making.

Key Achievements

• Delivered successful restructuring projects that improved efficiency and reduced costs by up to 20%.
• Guided franchise expansion across the GCC and Australia, enabling sustainable growth and investor confidence.
• Launched multiple F&B and retail concepts from idea to execution, achieving strong market penetration.
• Developed branded operational frameworks, adopted by clients, for long-term scalability.
• Recognized as a trusted advisor to CEOs and investors for operational excellence and strategic growth.

• Increased annual sales from SAR 14.5M to SAR 21.5M, delivering a 43% revenue growth across 18 outlets.
• Strengthened brand presence by renovating five outlets and opening three new stores, boosting customer loyalty, and market visibility.
• Reduced the cost of sales by 4% through procurement optimization, supplier negotiations, and the implementation of cost-control systems.
• Standardized operations by developing SOPs, training manuals, and franchise support systems, ensuring consistency across all branches.
• Led and mentored leadership teams, including three Area Managers and divisional heads, maintaining brand standards, compliance, and operational excellence.

Core Responsibilities

• Directed multi-branch operations across Saudi Arabia, Bahrain, Jordan, and Australia.
• Oversaw financial planning, cost optimization, and performance monitoring to maximize profitability.
• Managed concept development, franchise expansion, and operational restructuring initiatives.
• Collaborated with investors, partners, and government entities to align strategy and secure approvals.
• Supported digital transformation through ERP integration and AI-enabled workflows.

• Executive leadership: Directed group-wide operations, overseeing 18+ outlets, and ensuring compliance with brand standards and regional regulations.
• Revenue management: Oversaw annual sales operations valued at SAR 65M, driving profitability, and sustainable growth.
• Strategic expansion: Led the renovation of existing outlets and opened new stores to strengthen brand presence and customer loyalty.
• Operational excellence: Implemented procurement optimization, cost-control systems, and workflow improvements to enhance efficiency.
• Team leadership: Managed area managers and divisional heads, mentoring leadership teams to maintain performance and compliance.
• Standardization: Developed SOPs, training manuals, and franchise support systems to ensure operational consistency across all branches.
• Stakeholder collaboration: Partnered with executives, investors, and suppliers to align operational goals with the strategic vision.

Key Achievements

• Increased annual sales by 23%, growing revenue from SAR 52.8M to SAR 65M across all outlets.
• Strengthened brand presence by renovating five outlets and opening three new stores, boosting customer loyalty, and market visibility.
• Reduced the cost of sales by 4% through procurement optimization and supplier negotiations.
• Built operational frameworks, including SOPs and franchise systems, adopted across the group.
• Recognized as a key driver of Mishwar Group’s growth and operational excellence in the Saudi market.

• Strategic consulting: Delivered operational restructuring, market entry strategies, and franchise expansion plans for hospitality, retail, and wellness ventures.
• Business development: Designed and executed growth roadmaps, negotiated supplier contracts, and optimized procurement systems to reduce costs, and improve margins.
• Concept creation: Led end-to-end development of F&B and retail concepts, including idea generation, interior design, kitchen layout, branding, recruitment, and training.
• Operational leadership: Directed multi-branch operations across Saudi Arabia, Bahrain, Jordan, and Australia, ensuring compliance with international standards and local regulations.
• Financial modeling: Built business plans, feasibility studies, and cost-control frameworks that improved profitability and investor confidence.
• Team mentorship: Structured HR systems, developed training manuals, and coached management teams to elevate performance and retention.
• Digital transformation: Integrated ERP solutions, AI workflows, and data-driven dashboards to streamline reporting and enhance decision-making.

Key Achievements

• Launched and scaled multiple F&B and retail concepts, achieving sustainable growth in competitive markets.
• Reduced operational costs by up to 20% through supplier negotiations and system optimization.
• Expanded franchise networks across the GCC and Australia, securing long-term partnerships, and investor buy-in.
• Developed branded frameworks, including franchising modules, operational manuals, and cost-control systems, adopted by multiple ventures.
• Positioned as a trusted advisor to CEOs and investors, providing executive-level guidance on scaling, restructuring, and market penetration.
• Cambolero Concept (Amman, Jordan): Achieved 65,000 JD in opening sales, then stabilized daily sales at 16,000 JD, translating to 480,000 JD in monthly revenue, establishing a strong market entry and sustained performance.

• Operations leadership: Directed daily operations and multi-branch management, ensuring compliance with brand standards and regional regulations.
• Concept development: Supported the creation and rollout of Shawarmer outlets, including menu design, kitchen layout, branding, recruitment, and training.
• Strategic planning: Assisted in building business models, feasibility studies, and financial frameworks to drive profitability and scalability.
• Franchise support: Contributed to the development of franchising modules, operational manuals, and expansion strategies for regional growth.
• Cost optimization: Coordinated supplier negotiations, streamlined purchasing systems, and implemented cost-control measures to improve margins.
• HR & Training: Helped structure HR systems, onboard staff, and deliver training programs to strengthen workforce capability.
• Stakeholder collaboration: Worked closely with senior leadership, investors, and partners to align operational goals with the company vision.
• Innovation: Supported digital transformation initiatives, including ERP integration and workflow automation.

Key Achievements

• Expanded Shawarmer’s footprint by opening new outlets and strengthening brand presence in Saudi Arabia.
• Increased sales performance through operational efficiency and customer-focused initiatives.
• Reduced operational costs by optimizing procurement and implementing cost-control systems.
• Developed SOPs and training manuals to ensure operational consistency across all branches.
• Recognized as a key driver of Shawarmer’s growth and operational excellence in the Saudi market.

• Oversaw multi-unit operations, ensuring compliance and profitability.
• Implemented training and operational systems to support brand standards.

• Directed daily operations, staff management, and customer service excellence.

• Managed store operations, staff training, and customer satisfaction.
• Delivered consistent sales growth and operational efficiency.