Nawaf AL-Fifi

• Created and managed customers contracts, negotiating positive, profitable terms to aid target revenue attainment.
• Managed team of 52 across All regions.
• Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
• Worked with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
• Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
• Established and maintained positive, profitable client relationships through superb communication.

• Managed 11 large key accounts for 18 months, achieving 90% growth.
• Achievements: Closing the year of 2023 with 80% growth,
• increased our OSA up to 82%.
• Execute more than 2500 slots and 1000 displays during 2023.
• Implemented Baja Garden in Panda (innovation),
• Reduce the RTVs from 11Mm to 5Mm.
• Saving 11% budgeting, Flat of P&L modern trade Channel,
• Reduce the BDAs percentage from 27% to 20% across all customers.
• Achieved 90% from forecast accuracy,
• Increase Market share a cross all categories.
• Established MT Channel from scratch.
• Create and implemented Baja Garden in Panda.

• Responsible for the development and realization of the MT channel,
• achieved and developed by 400%, from 4 M to 20 M,
• opening all modern trade Customers.
• achieving net profit for the channel in general, starting from FOP to PTT Wise, including the salaries of employees in the channel.
• Almost 2% of 20 M, make up the 2022 sales plan with Market Support with Growth 37%,
• Finalize the forecast of 2022 by SKUs, Finalize P&L of 2022.

• Managing and driving Sales Achievement of Combo Channel in West region,
• Dealing, driven the Target of Pharma Dept, Negotiating and closing business deals including customer special festival and leaflet participation,
• Monitoring customer stock level and identifying promotional and sales growth opportunities,
• Achieved 120% of SG 2018 VS LY with all cities (Jeddah, Makkah & Taif), Achieved over 13% in Q1 & Q2 VS LY,
• Restructuring Jeddah and Makkah teams as Saudization Wise,
• Singed all contracts for Top 15 Customers in Traditional Trade & Regional Retile,
• Singed All MT & Pharma Contracts,
• Increase MS for Total MT regions.

• Managing and driving Sales Achievement of OKA in East region,
• Achieved 104% of Jan 2018 vs SG with 33% business growth.
• Achieved 112% of Feb 2018 vs SG with 41% business growth.
• Achieved 101% of vs SG 2018 with all customers' vs LY.

• Managing and driving Sales Achievement of 5 customers in Jeddah,
• Achieved 104% of Jan 2017 vs SG with 33% business growth.
• Achieved 112% of Feb 2017 vs SG with 41% business growth.
• Achieved 125% of first half of 2017 vs SG with 54% business growth.
• Achieved 101% of vs SG 2017 with all customers' vs LY.

• Managing and driving Sales Operational efficiencies and raising customer service level,
• Managing field team of 10 Salesmen nationally monitoring all stock replenishment process from customer main warehouse and ensuring proper on shelf availability,
• Negotiating and closing business deals including customer special festival and leaflet participation,
• Monitoring customer stock level and identifying promotional and sales growth opportunities,
• Setting customer delivery plans and aligning with customer logistics department, Responsible for implementing Marketing activities /new initiatives and plans such as GOODY Kitchen Festival,
• Member of the execution team of Goody peanut butter Genus's record awarded book,
• Implementing Ramadan season (250 off shelf displays) and 70 off shelf displays on weekly basis,
• Achieved 101% of 2015 SG with 18% business growth.

• Handling 7 Brands more than 350 SKUs including Food,
• Non-food and frozen,
• Responsible for making stock transfer request from customer main warehouse,
• Monitoring and maintaining FMCG sales fundamental including product availability, visibility and having the right price,
• Capturing and exploiting sales growth opportunities including increasing shelf space and Implementing displays in best location, implementing off shelf displays and coordinating with merchandizing team.

Responsible for Department of cars and ticket staff

• Responsible for the preparation of monthly salaries and the work of the monthly commission,
• Assist in the work of the new restructuring of the company in terms of salaries and job grades,
• participate in building the SAP program as the system is new to the company's culture.

• Responsible for recruitment of Saudis in same department,
• Action agreements with medical insurance company,
• Action approvals and follow the issuance of medical insurance for new employees and newborns with the team,
• Work to renew the policy agreement with lifting of grades of staff by promotions and distribute to staff with the team,
• Work on the registration of new employees in the GOSI, The issuance of certificates of insurance for employees and for the company.

• Implementation of a marketing plan designed for customers throughout the month,
• Implementation of presentations during vacations seasons to customers,
• Request materials needed to prepare the customer needs,
• E-marketing across social media.