
I have a background in marketing and supply chain management, with hands-on experience in advertising campaigns, content writing, and event coordination. I also hold a Higher Diploma in Supply Chain Management, which strengthened my skills in operations, inventory coordination, and process improvement.
Supported the planning and execution of paid advertising campaigns, including coordination of creatives, targeting, and performance tracking.
Coordinated marketing events and activations by managing schedules, logistics, and stakeholder communication.
Wrote and edited marketing content for social media and promotional materials, ensuring consistency with brand tone and messaging.
Assisted with campaign reporting and insights to improve reach, engagement, and overall marketing effectiveness.
Collaborated with a team to design and deliver a social media marketing campaign for Qaf Coffee Roasters, promoting Jazan coffee beans (Bun Al-Jazani).
Developed campaign concept, messaging, and content ideas for key platforms (awareness + engagement).
Supported the branch opening activation at the university’s Administration Building (Business School), coordinating on-ground setup and promotional activities.
Contributed to planning deliverables, timelines, and team coordination to ensure smooth execution.
Collaborated with a team to analyze GoldenScent’s brand position and competitive landscape, including competitor benchmarking and market insights.
Identified key issues impacting customer retention and repeat purchases through research and structured analysis.
Delivered actionable recommendations to improve customer return rate, highlighting the root cause and practical solutions.
Collaborated with a team to map the end-to-end customer journey, identifying key touchpoints, pain points, and improvement opportunities.
Developed a service blueprint to visualize frontstage/backstage processes, support systems, and operational gaps impacting the customer experience.
Proposed integrating an Absher-based verification service to increase seller trust and platform credibility, improving perceived safety for buyers.
Supported day-to-day supply chain operations, including tracking purchase orders, coordinating deliveries, and updating inventory records.
Assisted in vendor communication and follow-ups to ensure on-time supply availability and minimize delays.
Helped monitor stock levels and prepare basic reports for materials movement and usage.
Collaborated with internal teams (operations/warehouse) to ensure smooth receiving, storage, and distribution workflows.
Communication skills
Social media marketing
Team building
Public speaking
Problem-solving
Certified Digital Marketing Professional | Digital Marketing Institute (DMI)