Nayla A. Younes
Dubai,07
Summary
Results driven and enthusiastic Head of Marketing, with 6+ years of experience in FMCG industry, and 2+ years recent experience in beauty and fashion
e-commerce start-ups.
Proven leadership in launching new brands, events supervision, and full marketing implementation of products.
Overview
9
9
years of professional experience
Work History
Head Of Marketing
Sheyaaka
07.2023 - 12.2023
- Master development and launch of the brand through a comprehensive marketing plan with a team of 9 direct reports.
- Full management of influencer marketing with 60+ contracts signed.
- Analyzing market trends across UAE and Lebanon.
- Marketing calendar implementation.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Marketing Manager - Lebanon, Jordan
Loolia Ventures SAL - LooliaCloset
01.2022 - 06.2023
- Planning and execution of all marketing communications across all media channels (website, Instagram, Facebook, Tiktok)
- Managing promotions and the positioning of brands and products from L'Oréal, Estée Lauder Companies and others.
- Creating and managing promotional collateral to establish and maintain product branding.
- Assisting with product development, pricing and new product launches, as well as developing new business opportunities.
- Signing with over 150 influencers for promotional activities.
- Brand image management.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Senior Trade Marketing Supervisor
Aujan Coca-Cola
12.2014 - 05.2020
- Eateries Activation: activated more than 1,500 outlets, designed signboards, canopies, menu boards, distributed promotional products across restaurants, cafes, bakeries, etc.
- Euro football promotion 2016.
- Led the Lebanon market participation of the "Taste the Feeling" worldwide campaign.
- Launch of Coca-Cola NRB (non-recyclable bottle) in Lebanon.
- World Cup promotion 2018: led the full implementation of the BTL trade marketing plan.
- Launch of Rani, Barbican and Vimto brands in Lebanon.
- Rani sampling: led fully on the implementation of the sampling in universities, Modern Trade and streets.
Education
Bachelor of Arts - Communication Arts
Lebanese American University (LAU)
Beirut, Lebanon07.2011
High School Diploma -
College Louise Wegmann
Beirut, Lebanon06.2008
Skills
- Influencer Marketing
- Strategic Planning
- Marketing Strategy
- Project Management
- Brand Management
- Design and Layout
- Shopify
- Marketing Plan Development
- E-mail and direct mail marketing campaigns
- Social Media Engagement
- Product Launches
- Promotions
Key Achievements
- Values Ambassador - Aujan Coca-Cola
- Employee of the Month (6times) - Aujan Coca-Cola
- Business Growth by 180% in 12 months - LooliaCloset
Languages
English, Arabic, French, Turkish
Native language
Timeline
Head Of Marketing
Sheyaaka
07.2023 - 12.2023
Marketing Manager - Lebanon, Jordan
Loolia Ventures SAL - LooliaCloset
01.2022 - 06.2023
Senior Trade Marketing Supervisor
Aujan Coca-Cola
12.2014 - 05.2020
Bachelor of Arts - Communication Arts
Lebanese American University (LAU)
High School Diploma -
College Louise Wegmann
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