Nedal Louy Al Hindi
Jeddah
Summary
Operations Executive with 16+ years of experience leading business transformation, operational excellence, and commercial growth across hospitality, retail, wholesale, and multi-site operations. Proven track record of restructuring organizations, optimizing performance, launching new business concepts, and building scalable operating models that improve profitability and long-term business sustainability.
Over the past several years, I have led strategic initiatives across the Food & Beverage sector, overseeing multi-brand operations, business expansion, franchise development, supply chain optimization, procurement, financial performance, and cross-functional leadership. My experience spans concept development, operational restructuring, process automation, cloud kitchen implementation, and end-to-end business transformation.
I believe sustainable growth is achieved by combining data-driven decision-making, operational discipline, innovation, and strong leadership. I enjoy solving complex business challenges, building high-performing teams, and creating systems that enable organizations to scale efficiently while delivering exceptional customer experiences.
Overview
18
18
years of professional experience
Work history
Director of Operations & Business Transformation
30's Solutions Company
Jeddah
2024.12 - 2026.07
- Leading the strategic transformation and operational excellence of a multi-brand organization, overseeing Bait Al Tamia (35 locations) and 7th Jar Café, a premium café concept developed from the ground up. Drove operational performance, business growth, profitability, and organisational scalability.
- Led company-wide operational transformation by redesigning business processes, governance, and cross-functional workflows to improve efficiency, accountability, and profitability.
- Directed Operations, Finance, HR, Procurement, Supply Chain, Marketing, IT, Customer Experience, Quality Assurance, and Business Development.
- Developed company-wide SOPs, KPIs, automation systems, reporting frameworks, dashboards, and approval workflows, enhancing operational control and supporting executive decision-making.
- Restructured departments, improved communication, and established scalable operating models that enhanced collaboration and execution.
- Managed multi-site operations, financial controls, budgeting, procurement, inventory optimisation, and P&L performance, ensuring alignment with organisational goals.
- Negotiated supplier partnerships that reduced costs while improving procurement efficiency and supply chain reliability.
- Established centralized production and supply chain operations to standardize quality and support business expansion.
- Led launch of 7th Jar Café, overseeing concept development, operations, staffing, technology integration, menu engineering, and customer experience to establish a premium café brand.
- Implemented workflow automation, project management systems, digital ordering solutions, and standardized operational processes.
- Supported franchise, cloud kitchen development, expansion initiatives, and market validation to enable scalable growth.
- Partnered with executive leadership on business strategy, organizational restructuring, investment planning, and performance improvement while fostering a high-performance culture through leadership development and continuous improvement.
- Key Achievements
- Total Years of Experience: 16 years, 9 months
Business Development & F&B Operations Manager
UFUQ Org.
Jeddah
2022.08 - 2024.06
- Drove strategic partnerships, commercial growth, and operational solutions within the food & beverage sector, helping hospitality businesses improve efficiency, optimise procurement, reduce capital expenditure, and maximise profitability through supply chain solutions and equipment investment programmes.
- Key Achievements
- Developed strategic business opportunities by identifying market needs and delivering commercial solutions that improved client profitability and operational performance.
- Negotiated and secured long-term supply agreements with cafés, restaurants, and hospitality operators, generating recurring revenue and long-term commercial partnerships.
- Managed key client relationships, delivering procurement support, inventory planning, operational consulting, and account management to enhance client satisfaction and retention.
- Successfully secured and managed annual and quarterly supply contracts with leading café brands, strengthening market presence and supporting business growth.
- Launched and commercialized an F&B Equipment Rental business, supplying professional coffee equipment and operational hardware for cafés, events, exhibitions, and hospitality businesses, creating a new revenue stream.
- Collaborated with suppliers and manufacturers to optimise procurement strategies and negotiate commercial terms, enhancing product availability and strengthening supply chain performance.
- Conducted market analysis to identify growth opportunities and customer demands, informing strategic decisions for business expansion.
- Partnered with business owners and executive decision-makers to optimize purchasing strategies, reduce operating costs, improve ROI, and deliver tailored commercial solutions.
- Contributed to revenue growth by combining business development, commercial strategy, operational consulting, and relationship management to build long-term client partnerships.
Project Development Consultant
Pulse Cafe
Altaf
2022.03 - 2022.08
- Contracted to support the expansion and operational development of Pulse Café during a critical growth phase. Responsible for developing operational standards, launching new branches, optimizing commercial performance, and establishing scalable systems to support the company's expansion strategy.
- Key Achievements
- Successfully planned and supported the launch of three new café locations, coordinating operational readiness, setup, and execution.
- Engineered and optimized the menu by developing new recipes, introducing additional product categories, and improving the overall product portfolio to increase customer appeal and profitability.
- Conducted menu engineering and cost analysis, optimizing food cost, purchasing strategies, supplier selection, and pricing to strengthen profit margins.
- Developed operational procedures, workflow standards, and best practices to improve consistency, productivity, and service quality across locations.
- Led recruitment, onboarding, and training initiatives, building operational teams and ensuring alignment with company standards and customer service expectations.
- Improved procurement and logistics processes by enhancing inventory planning, supplier coordination, and operational efficiency.
- Collaborated with the marketing team on launch campaigns, promotional activities, and brand positioning initiatives that increased customer awareness and market presence.
- Participated in industry events, networking opportunities, and business development activities to strengthen the brand's visibility and support expansion objectives.
- Worked closely with executive leadership to support business planning, operational execution, and continuous improvement initiatives during the company's expansion phase.
- (Contract)
Operation Manager
EkleeI Est.
Jeddah
2018.02 - 2022.02
- Played a key role in the company's growth from a single coffee shop into a multi-business operation, supporting retail expansion, specialty coffee operations, wholesale distribution, and commercial development. Led operational excellence initiatives across café operations, coffee roasting, retail distribution, and supply chain management.
- Key Achievements
- Supported the successful growth of the business from a single coffee shop into a multi-site café and brunch operation through operational planning, process improvement, and business development initiatives.
- Contributed to the establishment and operational management of a specialty coffee roastery, supporting coffee bean roasting, quality assurance, wholesale supply, equipment distribution, and customer relationship management.
- Managed the operations of four EkleeI Store branches, ensuring consistent operational standards, inventory control, financial performance, and customer satisfaction.
- Led the official regional distribution of Golden Brown products across Western Saudi Arabia, strengthening market presence and improving product availability through effective distribution and supply chain management.
- Optimized procurement, inventory planning, warehouse coordination, and logistics processes to improve operational efficiency and reduce supply disruptions.
- Collaborated with suppliers and commercial partners to strengthen purchasing strategies, negotiate favorable commercial terms, and improve product availability.
- Developed operational procedures, team training programs, and performance standards to enhance productivity, service quality, and execution consistency across all locations.
- Supported business growth through commercial planning, customer relationship management, and strategic initiatives that increased revenue, operational performance, and brand recognition.
- Worked closely with founders on expansion planning, operational improvements, and long-term business development strategies.
Area Manager
AL Dayel
Jeddah
2015.10 - 2017.09
- Managed large-scale field operations for the Winston Cigarettes account across Jeddah, Dammam, and Jizan, leading operational execution, workforce management, brand compliance, and retail activation initiatives. Responsible for ensuring consistent campaign delivery, operational excellence, and commercial performance across multiple territories.
- Key Achievements
- Led and managed a field workforce of 60 employees, overseeing recruitment, scheduling, performance management, training, and operational execution across multiple cities.
- Directed day-to-day operations for retail activation campaigns, ensuring consistent execution, efficient resource allocation, and achievement of operational objectives.
- Ensured full compliance with brand standards, promotional guidelines, and company policies across all field activities, maintaining high-quality execution and protecting brand integrity.
- Coordinated cross-functional activities between field teams, management, and retail partners to improve communication, operational efficiency, and campaign performance.
- Monitored field performance through KPI tracking, operational reporting, and regular site visits, implementing corrective actions to improve productivity and execution.
- Optimized workforce deployment, territory planning, and operational processes to maximize market coverage while maintaining cost efficiency.
- Built a high-performance team culture through coaching, leadership development, accountability, and continuous performance improvement.
- Contributed to commercial success by supporting retail visibility, strengthening customer engagement, and delivering consistent execution for one of the region's leading tobacco brands.
- Demonstrated strong leadership in a fast-paced, high-pressure environment while successfully managing multi-city operations and maintaining operational excellence.
Marketing And Events Coordinator
Brand Success
Jeddah
2012.03 - 2015.10
- شركة تسويق الفجر
- تسويق تسجيل فيديوهات و عرضها من المنتجات
Store Manager
Nabta Trading est.
Jeddah
2009.01 - 2012.01
- Amily Business – Wholesale & Retail (Toys & Gifts) | Jeddah, Saudi Arabia
- Developed a strong business foundation through hands-on involvement in a family-owned wholesale and retail business specializing in toys and gifts. Gained early experience across business operations, sales, procurement, inventory management, customer service, and commercial development while supporting the company's growth and day-to-day operations.
- Key Achievements
- Built practical experience across wholesale, retail, and distribution operations by supporting multiple business functions from an early stage.
- Assisted in managing daily store operations, inventory control, merchandising, purchasing, pricing, and customer service to maintain operational efficiency.
- Participated in business planning, product sourcing, supplier coordination, and procurement activities to ensure product availability and optimize inventory levels.
- Contributed to sales growth by supporting retail operations, customer relationship management, promotional activities, and commercial initiatives.
- Represented the company at industry exhibitions and trade events, strengthening customer relationships, identifying market opportunities, and expanding business networks.
- Worked closely with business leadership on operational improvements, market expansion opportunities, and strategic decision-making.
- Developed a strong understanding of entrepreneurship, commercial operations, financial discipline, and customer-focused business management through hands-on experience across multiple business functions.
- Built foundational leadership, problem-solving, negotiation, and business development skills that became the basis for future executive operational and commercial roles.
Education
High school or equivalent - Business And Commerce
Red Sea HS
Saudi ArabiaSkills
- CRM / Level: Expert
- Communication – Written and Oral / Level: Expert
- Problem Solving / Level: Expert
- Quality assurance and Control / Level: Intermediate
- Automation / Level: Intermediate
- ERP / Level: Intermediate
- Key Account management / Level: Expert
- Forecasting / Level: Intermediate
- Negotiation / Level: Expert
- P&L Management / Level: Expert
- Pricing / Level: Expert
- Project Planning / Level: Expert
- Training & Coaching / Level: Expert
- Team building and management / Level: Expert
- Microsoft Excel / Level: Expert
- Product development / Level: Expert
- Microsoft Office / Level: Expert
- Risk Management / Level: Expert
- Leadership / Level: Expert
- Strategic planning / Level: Intermediate
- Hardware Maintenance / Level: Intermediate
- Specialty coffee Training / Level: Expert
- Building flowcharts / Level: Intermediate
- Event Planning / Level: Expert
- Supply Chain Management / Level: Expert
- Critical Thinking / Level: Expert
- Operation / Level: Expert
- Event Management / Level: Expert
- Marketing Systems / Level: Expert
- Sales / Level: Expert
- Project Management / Level: Expert
LANGUAGES
English / Level: Expert
Arabic / Level: Native Speaker
PERSONAL INFORMATION
- Birth date: 18 Nov 1994
- Nationality: Jordan
- Residence Country: Jeddah, Saudi Arabia
PREFERRED JOB
- Preferred Job: Director Operations
- Field: Hospitality and Tourism
References
References available upon request.
Timeline
Director of Operations & Business Transformation
30's Solutions Company
2024.12 - 2026.07
Business Development & F&B Operations Manager
UFUQ Org.
2022.08 - 2024.06
Project Development Consultant
Pulse Cafe
2022.03 - 2022.08
Operation Manager
EkleeI Est.
2018.02 - 2022.02
Area Manager
AL Dayel
2015.10 - 2017.09
Marketing And Events Coordinator
Brand Success
2012.03 - 2015.10
Store Manager
Nabta Trading est.
2009.01 - 2012.01
High school or equivalent - Business And Commerce
Red Sea HS