NEFLA ANNABI

Branding & Marketing – Diabetes Line

Developed and executed branding strategies to increase awareness of diabetes management and promote company glucometers.

Ensured consistent brand messaging, visual identity, and educational tone across all marketing channels and awareness campaigns.

Organized community outreach events in schools, hospitals, and malls to promote diabetes awareness, healthy lifestyle habits, and proper use of glucometers.

Coordinated direct-to-consumer (DTC) activities, including product demonstrations, health awareness sessions, and sampling campaigns.

Collaborated with medical educators, and sales teams to align brand initiatives with patient needs and healthcare objectives.

Managed brand assets (logos, brochures, digital templates, and promotional materials) tailored to the diabetes care audience.

Partnered with agencies and healthcare organizations to execute impactful campaigns and sponsorship activities.

Analyzed market trends and competitor positioning in the diabetes segment to provide insights and recommendations for brand growth.