Njood Alshiha
Digital Marketing And Social Media Manager
Riyadh
Summary
Forward-thinking person offering nine years of experience with achievements in working with cross-functional teams to achieve marketing and brand development goals. Highly knowledgeable in SEO and data analytics, pay-per-click advertising, and online content development. Passionate about delivering impactful marketing solutions and fostering client relationships, prepared to take next career step with company offering opportunities for growth and advancement.
Overview
10
10
years of professional experience
21
21
years of post-secondary education
3
3
Certifications
Work History
Acting Digital Marketing Manager
Ways Marketing Agency
02.2024 - Current
- Run digital campaigns in several platforms like , Google , Snapchat, Meta , and Tiktok for over than 15 clients.
- Managing a team to conduct keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
Social Media Department Manager
Ways Marketing Solutions
03.2022 - Current
- Successfully managed over 20 high - profile clients such as Expo 2030 , Acwa Power ,Riyadh season, Al Dawaa pharmacy, increasing their social media engagement by 30%.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Manage a team of 15 + members.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Collaborated with team members to develop creative campaigns for social media platforms.
Digital Marketing And Social Media Manager
Beit Misk Company
01.2017 - 02.2022
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success.
- Planned and executed events and marketing programs.
Marketing Specialist
Hospitality Development Group
02.2015 - 01.2017
- Monitored social media and online sources for industry trends.
- Saved money by trying to use free marketing tools , like google ads , and free social media influencers.
- Developed team communications.
Full Time Intern-website Content Manager
Fund Wisdom
08.2014 - 12.2014
- Used programming capabilities in PHP, SQL and JavaScript and other libraries as needed.
- Created eye catching and functional digital design concepts across various platforms to strengthen company brand and identity.
- Implemented Google Campaigns and SEO for various types of websites.
- Optimized and repaired corporate website based on the new technology at that time.
Part Time Intern
Going Clear Interactive
08.2014 - 12.2014
- Went to local events to ask questions and provide detailed coverage.
- Contacted several restaurants and supermarkets in the Middle east, to encourage them to go green.
- Collected data from various sources and sifted through it to determine facts and opinions.
Education
Master of Arts - Professional Communication-PR And Marketing
Clark University
Worcester 09.2012 - 05.2014
Bachelor of Science - Management Information Systems
Prince Mohammed Bin Fahd University
Khobar 09.2006 - 06.2011
High School Diploma - undefined
Alhussan School
Dammam 02.1992 - 06.2006
Skills
Strategic planning
Marketing analytics
Social Media Management
Online marketing strategies
Online presence monitoring
Communication planning
Certification
Digital Marketing Training
Timeline
Acting Digital Marketing Manager
Ways Marketing Agency
02.2024 - Current
Social Media Marketing I Certified Digital Marketing Associate
01-2023
ISO 9001 Quality Management system awareness
07-2022
Social Media Department Manager
Ways Marketing Solutions
03.2022 - Current
Digital Marketing And Social Media Manager
Beit Misk Company
01.2017 - 02.2022
Digital Marketing Training
07-2015
Marketing Specialist
Hospitality Development Group
02.2015 - 01.2017
Full Time Intern-website Content Manager
Fund Wisdom
08.2014 - 12.2014
Part Time Intern
Going Clear Interactive
08.2014 - 12.2014
Master of Arts - Professional Communication-PR And Marketing
Clark University
09.2012 - 05.2014
Bachelor of Science - Management Information Systems
Prince Mohammed Bin Fahd University
09.2006 - 06.2011
High School Diploma - undefined
Alhussan School
02.1992 - 06.2006
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