Njoud Alshehri

As Vice President of Digital, I oversee Yaqoot, a dynamic sub-brand of Zain KSA, embodying the vision of a mini-CEO. covering the complete lifecycle management of our digital-first telecom and technology services, aiming to redefine connectivity and customer engagement.

Responsibilities:
- Strategize and execute Yaqoot’s business model, focusing on digital innovation to drive growth and enhance user experience in the competitive Saudi telecom sector.
- Lead a diverse team responsible for technology, product management, logistics, marketing, and financial oversight, fostering an environment of agility and innovation.
- Manage Yaqoot’s digital ecosystem, encompassing our app's development which serves as the cornerstone for offering cutting-edge data and voice solutions along with modern telecommunications hardware.

- Maintain the growth of the revenue & Active base,
Contributing in overall Zain revenue by +20%
- Championed a data-driven approach in marketing and operations, resulting in improved cost efficiencies and a substantial increase in customer base through targeted performance marketing strategies.
- Spearheaded multiple high-impact projects that substantially increased operational efficiency and market responsiveness, solidifying Yaqoot’s position as a leading digital telecom brand.
- Devised and executed strategic initiatives that significantly boosted brand visibility and market penetration within a short span.
- Enhanced customer experience through continuous improvements in UI/UX, making Yaqoot a preferred choice for tech-savvy consumers seeking reliability and innovation.
- Oversaw the development and implementation of scalable processes and technologies, ensuring robust growth and sustainability.

Leading Zain’s B-Brand “Yaqoot” which entails inventing and managing new ways of executing telecom business as digital business including; managing sales, advertising, budgeting, product management, product positioning, team hiring, operational management, customer care, IT, strategic planning, finance planning, reporting while complying with regulations as independent business in order to achieve revenue and customer targets. increasing the revenue growth by Avg. +700% & the customer base by Avg. 350% from Launch till date

• Strategic and Financial Management
• Managing +90M SAR opex budget
• Product management, product lifecycle, Loyalty , CVM and pricing
• Digital Marketing and traditional marketing hanling +70M budget
• Digital care
• Support and logistics
• Manage SW development in house & Ops
• Set related section performance objectives, in coordination and continuously monitor progress and development towards organizational and section strategic objectives
• Manage digital initiative's commercial performance and the achievement of cost, revenue, and profitability targets & objectives.
• Motivate staff, assist in conducting performance and conduct guidance on training programs to maximize employees' performance
• Identified issues, analyzed information and provided solutions to problems
• Demonstrated a high level of initiative and creativity while tackling difficult tasks

Successfully launched a new digital operator called “Yaqoot”. Involved in every aspect of building A digital first telecommunication app offering a seamless experience to the customers

• Responsible for strategic planning, budgeting, product positioning, team hiring, and operational management.
• Achieving exponential revenue growth and contributing an additional 10% to Zain’s Gross Ads, reaching growth +1000% in the customer base and +2000% revenue compared to the first year.
• Operationally managed the growth team with +20MSAR advertising budget, achieving a 10x reduction on customer acquisition costs during the first 12 months of operations.

Lead a team of engineers, designers, marketers, and care to envision, prioritize, and build innovative digital products to create a digital growth model in the telecom industry with in-house development.

• Manage the business unit, including: digital care, digital marketing, product owners, designers, and the development team.
• Identify KPIs for the teams to manage priorities and progress.
• End-to-end ownership of the entire value chain from ideation to release and life-cycle management
• Work closely with business sponsors, users and customers to identify key pain points and to collaboratively design and build solutions that delight the end-user
• Work closely with designers and engineers to define and drive product vision and product roadmap along with story maps
• Lead design and development teams to deliver high profile digital solutions and products
• Lead the design and development sprints from creating stories with design content to development and release planning
• Partners management, invoicing, logistics and inventory management.
• Create needed process and polices.
• Establish Team Development and Training programs.

Lead transformation from traditional waterfall working model to Agile project model. Including:

• Coaching the scrum teams on software development with the digital Introduction and communication of Agile way of thinking and working within the team
• Lead agile ceremonies such as brainstorming sessions, sprint demos, and retrospectives to ensures full team alignment.
• Supporting product owner on Roadmap, Sprints and Release planning.
• Created needed processes and policies.
• Established Team Development and Training programs

Develop an efficient Policy control and Charging & Rating Architecture, worked in the Reload Technology Transformation project components in order to ensure high availability of services, best customer experience and optimized operation cost.

Responsibilities:
• Manage the digital channels transformation.
• Full Revamp of Zain digital channels (Mobile application,website and
portal for B2C and B2B) including structure, wire frames and content.
• Gathering and evaluate the business requirements and follow up its
implementation within the IT department.
• Enhance the digital experience and build the user flows.
• Enhance the website and application performance.
• Digital channels monitoring and reporting.

Develop an efficient Policy Control, Charging & Rating Architecture by delivering the Technology Transformation components to ensure high availability of services, best customer experience with optimized operation cost.

Responsibilities:

• Define technical requirements based on the business requirements for multiple technical systems including Packet Core (PCRF), Deep Packet Inspections (DPI) and PCEF.
• Maximize the business benefits from the new systems by working together with the marketing and product teams.
• Lead digital transformation technical track for end to end solution for: Sales Force Automation, Loyalty Management System, and Campaign Management System.
• Lead IT digital transformation including deployment of Microsoft Sharepoint, Teams, Yammer, OneDrive, Streams and Azure Services for rights management and document management with multifactor authentication (MFA)
  

Translate the business requirements in to a system to be Data services handling as main responsibilities:
• Requirements analysis, development and testing.
• Implementation of New Mobile Broadband Services.
• E2E testing to ensure the best customer experience.