Noor Al-Dalooj
Summary
Senior Marketing & E-Commerce Manager with 10+ years of experience building and growing direct-to-consumer brands in Saudi Arabia. Strong background in digital marketing, online sales, and business management. Experienced in leading marketing plans, managing budgets, and improving customer growth and brand performance
Overview
20
20
years of professional experience
Work History
Senior Marketing & E-Commerce Manager | Founder
Beauty Purchases
01.2016 - Current
- Led the launch and growth of a direct-to-consumer beauty e-commerce brand in Saudi Arabia.
- Defined and executed the overall marketing and digital growth strategy to drive customer acquisition and brand expansion.
- Managed performance marketing and paid media campaigns to increase online revenue and optimize return on investment (ROI).
- Took full responsibility for company budget, pricing strategy, and overall profitability (P&L).
- Managed end-to-end e-commerce operations including suppliers, inventory planning, and demand forecasting.
- Tracked performance using clear KPIs to improve conversion rate and customer lifetime value.
- Led external agencies and freelancers to ensure strong brand execution and consistent marketing results.
- Ensured compliance with Saudi regulations and maintained strong brand reputation in a competitive market.
- Drove consistent business growth by aligning marketing strategy with commercial performance and operational efficiency.
- Halawah Beauty
E-commerce adviser for Entrepreneurs
Monshaat
01.2022 - 01.2024
- Advised startup founders on e-commerce setup, digital marketing strategy, and scalable business models.
- Guided entrepreneurs in brand positioning, customer acquisition, and sales funnel development.
- Provided mentorship on conversion rate optimization (CRO) and sustainable revenue growth strategies.
Recruitment Executive
Al-Kabli trading company
01.2012 - 01.2016
- Led manpower planning and full-cycle recruitment aligned with organizational expansion plans.
- Managed local and international hiring campaigns ensuring workforce scalability.
- Conducted structured selection processes and ensured compliance with Saudi labour regulations.
- Analysed hiring trends and retention metrics to support long-term talent strategy.
- Jeddah
Deputy International Relations Manager
Federation of GCC Chambers
01.2010 - 01.2011
HR Analyst / Recruiter
Worley Parsons Arabia
01.2007 - 01.2010
HR Coordinator
AMCDE
01.2006 - 01.2008
Education
Bachelor of Business Administration - Project Management
King Saud University
06.2006
Skills
- Digital Marketing Strategy
- Performance Marketing & Paid Media
- Brand Positioning & Development
- E-Commerce Operations
- Customer Acquisition & Retention
- Conversion Rate Optimization (CRO)
- Revenue Growth & P&L Management
- Budget Planning & Cost Control
- KPI Reporting & Data Analysis
- Cross-Functional Leadership
Timeline
E-commerce adviser for Entrepreneurs
Monshaat
01.2022 - 01.2024
Senior Marketing & E-Commerce Manager | Founder
Beauty Purchases
01.2016 - Current
Recruitment Executive
Al-Kabli trading company
01.2012 - 01.2016
Deputy International Relations Manager
Federation of GCC Chambers
01.2010 - 01.2011
HR Analyst / Recruiter
Worley Parsons Arabia
01.2007 - 01.2010
HR Coordinator
AMCDE
01.2006 - 01.2008
Bachelor of Business Administration - Project Management
King Saud University
Training
- Google Digital Marketing Training (SEO, SEM, Paid Media, Campaign Analytics, Audience Targeting)
- Brand Strategy & Positioning Masterclasses (Brand Architecture, Market Differentiation, Brand Equity Development)
- Copywriting & Conversion Strategy Program (Conversion-Focused Messaging, Sales Funnel Copy, Customer Psychology)
- Entrepreneurship & Investment Programs - Monshaat (Business Scaling, Startup Investment Strategy)
- Business Communication & Professional Writing - IIR Middle East
Websites, Portfolios and Profiles
http://linkedin.com/in/noor-al-dalooj-14589429
Training
- Google Digital Marketing Training (SEO, SEM, Paid Media, Campaign Analytics, Audience Targeting)
- Brand Strategy & Positioning Masterclasses (Brand Architecture, Market Differentiation, Brand Equity Development)
- Copywriting & Conversion Strategy Program (Conversion-Focused Messaging, Sales Funnel Copy, Customer Psychology)
- Entrepreneurship & Investment Programs - Monshaat (Business Scaling, Startup Investment Strategy)
- Business Communication & Professional Writing - IIR Middle East