Nora Saeed Moshaya
Riyadh,Saudi Arabia
Summary
Senior Branding and Communications leader with 10+ years of experience across brand strategy, PR, and performance driven digital marketing. Proven in building and governing strong brands through clear positioning, brand frameworks, and multi channel execution. Led high impact communications, social media, and content strategies while driving measurable growth through data led decision making. Trusted advisor in crisis communication and reputation management, with strong executive presentation skills. Experienced remote leader with a track record of delivering consistent results through cross functional and global collaboration.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Work history
Branding and Communications Sr. Manager
Zain KSA
Riyadh, KSA
2025.01 - 2026.01
- Led brand strategy, positioning, and governance across all touchpoints, ensuring consistency, clarity, and strong brand performance in market.
- Owned external communications, PR, and crisis management strategy, driving awareness, protecting reputation, and managing sensitive issues through integrated campaigns, media relations, and agency partnerships.
- Developed and executed internal communications to align employees, share brand news first, and strengthen engagement during launches, change, and key milestones.
- Acted as brand guardian, overseeing messaging, storytelling, and campaign narratives across paid, owned, and earned channels.
- Partnered cross functionally to ensure communications delivered both commercial impact externally and a unified, informed culture internally.
Digital Marketing Sr. Manager
Zain KSA
Riyadh, KSA
2021.02 - 2023.08
- Led brand, PR, communications, and influencer strategy across ATL and BTL campaigns, driving growth through performance marketing and data driven execution.
- Delivered strong results while leading teams in a fully remote environment, enabling effective collaboration, alignment, and productivity.
- Owned marketing budgets, ROI, and performance reporting, translating insights into clear strategic recommendations.
- Optimized media, influencer, and channel performance by identifying conversion gaps and improving customer funnels to increase acquisition and efficiency.
- Built and led high performing marketing teams and agency partners, fostering accountability, innovation, and consistent business impact.
Digital Marketing Manager
Zain KSA
Riyadh, KSA
2018.08 - 2021.01
- Planned and delivered end to end creative and strategic marketing campaigns aligned with business objectives.
- Established brand guidelines, tone of voice, and brand character to ensure consistency across all channels.
- Implemented direct marketing and remarketing strategies to improve profitability and conversion performance.
- Led the development and growth of social media platforms to strengthen digital presence and audience engagement.
- Defined and executed digital tagging, analytics, and measurement strategies across website and mobile app, using data insights to optimize marketing, email, social, display, and search campaigns.
Consultant
Aboab & Co.
Riyadh, KSA
2017.10 - 2018.08
- Delivered digital marketing consulting for government entities across website UX, traffic acquisition, SEO, social media, video, applications, and online reputation management.
- Identified and applied digital strategies to drive the highest strategic and performance impact for clients.
- Managed projects end to end, ensuring delivery within scope, timelines, budgets, and brand guidelines.
- Built strong client relationships and led workshops to improve engagement, understanding, and long-term partnership value.
Social Media Manager
flyadeal
Jeddah, KSA
2017.04 - 2017.09
- Developed and executed social media strategies, plans, and escalation policies across platforms.
- Set up, managed, and optimized social media campaigns, supported by performance tracking and reporting.
- Analyzed market research, consumer insights, and competitor activity to inform strategy and gain competitive advantage.
- Assessed and evaluated proposals from suppliers and publishers, ensuring strategic and commercial alignment.
- Trained and aligned customer care teams on social media best practices to ensure consistent and effective customer engagement.
Digital Media Manager
Bupa Arabia
Jeddah, KSA
2017.01 - 2017.04
- Led the social media team to ensure efficient workflows, capability building, and consistent delivery across channels.
- Developed end to end customer experience and online branding initiatives using sequential storytelling and performance driven advertising.
- Planned and executed integrated social media, paid media, and email marketing strategies, including organic and paid content management.
- Owned annual marketing strategy, budgeting, performance reporting, and results driven digital experimentation including A B and multivariate testing.
- Established crisis management frameworks in coordination with Bupa Global, launched key digital initiatives, and trained customer care and internal teams on digital best practices and tools.
Digital Communication Manager
Bupa Arabia
Jeddah, KSA
2016.04 - 2017.01
- Developed and led digital strategy aligned with overall marketing and business objectives.
- Leveraged trends and insights to drive innovation, creativity, and sales growth.
- Enhanced the customer buying journey by integrating digital processes and data driven insights.
- Ensured consistent tone of voice, branding, and guideline compliance across all digital campaigns.
- Partnered cross functionally and trained customer care teams on social media best practices to strengthen brand experience.
Digital Marketing Sr. Officer
Bupa Arabia
Jeddah, KSA
2014.04 - 2016.03
- Managed all digital channels including website, interface design, online advertising, email marketing, and paid campaigns.
- Planned and executed annual social media calendars and integrated digital campaigns.
- Led relationships with creative, PR, advertising, and social media agencies.
- Used market insights and analytics to improve performance, engagement, and retention.
- Collaborated cross functionally and trained junior team members on digital marketing tools and best practices.
Education
BA - English Language
King Abdulaziz University
Jeddah, KSA 2005.01 - 2011.01
MSc - Digital Media Production
University of Brighton
Brighton, UK 2011.01 - 2012.01
Skills
- Executive storytelling and presentation design
- Brand and communications leadership
- Data-driven marketing strategies
- Digital audience growth initiatives
- Remote leadership and virtual team management
LANGUAGES
English
Native
Arabic
Native
Affiliations
- Art
- Mountain Climbing
- Gardening
- Geology
- Teaching
- Baking
Accomplishments
- Contributed to multiple award-winning brand and marketing initiatives at Yaqoot during tenure.
- Received Zain internal awards for contribution to the 5G launch and for top performance in 2021.
- Part of the core team supporting Yaqoot’s growth to over 500,000 customers.
References
References available upon request.
Timeline
Branding and Communications Sr. Manager
Zain KSA
2025.01 - 2026.01
Digital Marketing Sr. Manager
Zain KSA
2021.02 - 2023.08
Digital Marketing Manager
Zain KSA
2018.08 - 2021.01
Consultant
Aboab & Co.
2017.10 - 2018.08
Social Media Manager
flyadeal
2017.04 - 2017.09
Digital Media Manager
Bupa Arabia
2017.01 - 2017.04
Digital Communication Manager
Bupa Arabia
2016.04 - 2017.01
Digital Marketing Sr. Officer
Bupa Arabia
2014.04 - 2016.03
MSc - Digital Media Production
University of Brighton
2011.01 - 2012.01
BA - English Language
King Abdulaziz University
2005.01 - 2011.01