NOUF ALBHRANI
Jeddah,Saudi Arabia
Summary
Results-driven communication leader with expertise in developing and executing high-impact digital and corporate communication strategies that amplify brand presence, engage audiences and drive institutional reputation.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Manager, Digital & Strategic Communication
KAUST
Thuwal, Saudi Arabia
12.2023 - 03.2025
- Led the development and execution of KAUST's digital communication strategy, integrating social media with broader institutional communication objectives.
- Oversaw all aspects of KAUST's social media presence, including content strategy, channel management, community engagement, and performance analytics.
- Developed and implemented a comprehensive content framework to amplify KAUST's research, commercialization, and partnership initiatives, leveraging data-driven storytelling and a multi-channel approach.
- Led cross-functional collaborations to ensure consistent messaging and brand representation across all digital platforms.
- Provided strategic counsel to KAUST leadership on digital communication best practices, including executive social media presence and thought leadership initiatives.
- Managed digital communication projects, including campaign development, execution, and performance tracking, ensuring alignment with KPIs and organizational goals.
- Oversaw governance and compliance, ensuring brand consistency, managing reputational risks, and adhering to social media policies.
Social Media Specialist
KAUST
Thuwal, Saudi Arabia
11.2016 - 12.2023
- Drove significant enhancements to KAUST's digital presence through the strategic development and execution of high-impact social media campaigns.
- Developed and implemented innovative content strategies, employing engaging storytelling and bilingual communication to amplify research and innovation narratives.
- Utilized advanced social media analytics and community management techniques to optimize audience engagement, identify trends, and inform strategic content decisions.
- Collaborated with leadership to strengthen the digital visibility of executive and faculty members, positioning them as thought leaders and enhancing KAUST's digital influence.
- Contributed to developing and implementing strategic social media governance frameworks and crisis communication plans, safeguarding brand reputation.
- Led the strategic planning and execution of social media activations for major events, maximizing audience reach and engagement and contributing to overall event success.
- Built a robust foundation in digital marketing strategy and execution, demonstrating a clear progression towards more senior communication roles.
Business Writer/Reporter
Al Arabiya News Channel
Dubai
05.2015 - 09.2015
- Produced high-quality written content on business and economic topics
- Covered diverse sectors such as finance, technology, healthcare, and energy
- Conducted interviews with industry experts and stakeholders to gather insights
- Utilized data and statistics to support findings and enhance credibility
- Collaborated with multimedia teams to develop complementary content
Branch Manager
AlAwwal Bank
Jeddah
05.2008 - 05.2009
- Managed branch operations, ensuring compliance and customer satisfaction
- Developed strategies to improve client engagement and service delivery
Treasury Advisor
Alawwal Bank
Khobar
05.2005 - 05.2008
- Advised on financial strategies and risk management within treasury operations
Treasury Officer
Banque Saudi Fransi
Riyadh
05.2003 - 04.2004
- Managed treasury operations in Foreign Exchange & Money Market Division and Derivatives & Capital Market Division
Education
Master of Business Administration - International Businedd
Zayed University
Dubai, UAE 09.2012 - 05.2014
Bachelor of Business Administration - Financial Management
Arab Academy for Science, Technology & Maritime Tr
Cairo, Egypt 09.1998 - 06.2002
Skills
- Corporate Communication Strategy
- Brand Management & Reputation
- Stakeholder Engagement
- Digital & Social Media Strategy
- Content Development & Storytelling
- Data Analysis & Reporting
- Strategic Planning
- Leadership
Certification
- Social Media Strategy - MIT Sloan Executive Education
- Digital Marketing Analytics - MIT Sloan Executive Education
- Social Listening with Explore: Foundations - Meltwater
- Adaptive Leadership for Managers - Konu
- Social Media Marketing: Strategy and Optimization - LinkedIn Learning
- Marketing Reach Hackathon - Business Academy
- ManageMentor Certifications Harvard:(Persuading Others, Leading, People, Coaching, Developing Employees, Feedback Essentials, Difficult Conversations)
Accomplishments
- Transformative Digital Leadership:
Led social media strategies that enhanced brand visibility and engagement. - Data-Driven Strategy:
Used AI and analytics to optimize content and boost audience growth. - Executive Engagement & Thought Leadership: Strengthened leadership presence and stakeholder communication.
- Strategic Campaign Execution:
Launched high-impact digital campaigns positioning organizations as industry leaders.
Languages
English
Advanced
Arabic
Native
Timeline
Manager, Digital & Strategic Communication
KAUST
12.2023 - 03.2025
Social Media Specialist
KAUST
11.2016 - 12.2023
Business Writer/Reporter
Al Arabiya News Channel
05.2015 - 09.2015
Master of Business Administration - International Businedd
Zayed University
09.2012 - 05.2014
Branch Manager
AlAwwal Bank
05.2008 - 05.2009
Treasury Advisor
Alawwal Bank
05.2005 - 05.2008
Treasury Officer
Banque Saudi Fransi
05.2003 - 04.2004
Bachelor of Business Administration - Financial Management
Arab Academy for Science, Technology & Maritime Tr
09.1998 - 06.2002
Similar Profiles
Abdulwahab Saad AlghamdiAbdulwahab Saad Alghamdi
Research Intern at KAUSTResearch Intern at KAUST
Albandry AlwathananiAlbandry Alwathanani
Financial Analyst - Financial Systems at KAUSTFinancial Analyst - Financial Systems at KAUST
Joud ShogairJoud Shogair
Student Research Intern at KAUSTStudent Research Intern at KAUST