NOURA DARWISH
Jeddah
Summary
Certified Marketing Management Professional and highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Communication & Awareness Manager
Al Mawaddah Association
02.2024 - Current
- Created cooperative team environment that promotes high-performance standards and attainment of goals
- Developed and executed comprehensive communication and awareness strategies aligned with organization's goals
- Created content for various channels, including newsletters, social media, and press releases
- Managed organization's brand identity across all communication channels
- Organized events and activities to raise awareness and support for organization's mission to enhance organization's visibility in community.
Senior Product Specialist
Napco National
04.2022 - 01.2024
- Supported development and implementation of category strategies to drive growth and profitability across product lines
- Conducted market research and competitive analysis to identify trends and opportunities for product innovation and category expansion
- Collaborated with cross-functional teams and suppliers to facilitate successful product launches and improvements
- Contributed to category plans and budgets, aligning them with overall business goals
- Analyzed product performance and sales data to optimize strategies and coordinated marketing expenses and POSM production for effective support of sales and marketing efforts.
Senior Marketing Specialist
Star Markets Co. Ltd.
03.2021 - 02.2022
- Managed e-commerce platform, including product listings, inventory, promotions, and customer experience
- Managed team of e-commerce customer service representatives, providing coaching, support, and training
- Created and managed weekly email and SMS marketing campaigns to promote special offers and new products to increase customer engagement and repeat purchases
- Designed and executed in-store events during seasonal holidays.
Marketing Specialist
Al-Kabli Trading Co. Ltd.
10.2017 - 02.2021
- Created and managed marketing campaigns across digital, social, and traditional media, boosting brand awareness and customer engagement
- Coordinated production of marketing materials and in-store displays, ensuring brand consistency and high-quality standards
- Contributed to successful product and brand relaunch campaigns, driving sales growth and enhancing brand visibility
- Planned and executed events such as trade shows and promotional activities to engage customers and strengthen relationships
- Prepared detailed business reports for vendors, offering insights to inform strategic decisions and coordinated with suppliers and merchandising teams for consistent brand execution
- Developed and implemented planograms and coordinated with merchandising team to optimize product placement and in-store displays across retail locations.
Sales & Marketing Officer
Schindler Olayan Elevator Co. Ltd
10.2012 - 04.2017
- Created targeted marketing campaigns, such as trade shows, to raise brand awareness and attract new customers
- Trained estimation and sales teams to effectively use CRM and SAP systems, streamlining sales processes and improving data management with ongoing support and guidance
- Managed development and production of printed materials such as brochures, flyers, and product catalogs, supporting sales and marketing campaigns
- Oversaw creation and distribution of giveaways and promotional items, driving customer engagement and reinforcing brand loyalty.
Marketing & Development Supervisor
Gulf Leaders Company (Quattro Café)
04.2011 - 09.2012
- Led successful rebranding effort for the café, refreshing its visual identity and boosting brand recognition
- Enhanced the menu with new items and optimized offerings based on customer feedback, standardizing recipes for cost savings and sustainability
- Supervised and trained the team to ensure exceptional customer service and efficient operations.
Telesales Representative
TNT Express
10.2009 - 03.2011
- Managed existing customers' shipments, ensuring timely and efficient service while addressing any concerns to maintain strong customer relationships
- Proactively sought out new customers and expanded the client base
- Assisted the marketing manager in selecting, organizing, and distributing gifts to customers, fostering strong relationships and enhancing customer loyalty.
Education
Bachelor's degree - business administration, Marketing
King Abdul Aziz University
Jeddah, Kingdom of Saudi ArabiaSkills
- Microsoft Office
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Branding & Brand Management
- Campaign Management
- Strategic Planning
- Business Development
- Data Analysis
- Project Management
- Content Creation & Management
- Marketing Communication
- Leadership and Team Management
- Budgeting and ROI Analysis
Languages
Arabic
Proficient
C2
English
Advanced
C1
Certification
- Manager CMMP Certification | IIMP, by Al Faisal Academy - May 2022
- Certified Marketing Executive | SMEI Organization - July 2025
- Digital Marketing Advisor | Emarketing Academy - July 2024
- Express To Impress | Leading National Academy - August 2023
- Artificial Intelligence | Leading National Academy - August 2023
- Schindler Intranet Editors Training | Schindler - November 2016
- Finance For Non-Finance | Schindler - October 2016
Effective Presentation Skills | Schindler - June 2016
Timeline
Communication & Awareness Manager
Al Mawaddah Association
02.2024 - Current
Senior Product Specialist
Napco National
04.2022 - 01.2024
Senior Marketing Specialist
Star Markets Co. Ltd.
03.2021 - 02.2022
Marketing Specialist
Al-Kabli Trading Co. Ltd.
10.2017 - 02.2021
Sales & Marketing Officer
Schindler Olayan Elevator Co. Ltd
10.2012 - 04.2017
Marketing & Development Supervisor
Gulf Leaders Company (Quattro Café)
04.2011 - 09.2012
Telesales Representative
TNT Express
10.2009 - 03.2011
Bachelor's degree - business administration, Marketing
King Abdul Aziz University
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