Nourah Bin Aboud

Strategic & Consumer Category Management Sector ,

• Analyzed data to derive actionable insights regarding product performance and market trends, optimizing strategies to achieve company targets.
• Conducted product demand and evaluation analysis, informing product development and marketing strategies.
• Developed and executed sales enablement plans, facilitating training and product knowledge transfer initiatives to enhance sales effectiveness.
• Cultivated and managed relationships with vendors to expand business opportunities and drive revenue growth.
• Ensured exclusive product launches for specific product lineups, maximizing market impact and customer engagement.
• Aligned product development efforts with business needs outlined in briefing documents, ensuring strategic alignment and value delivery.
• Managed growth products and executed targeted marketing activities to drive product adoption and revenue growth.

• Spearheaded the development and execution of integrated marketing strategies to drive product adoption and revenue growth.
• Conducted comprehensive market research and analysis to identify emerging trends and opportunities, informing strategic decision-making.
• Orchestrated engaging product launch events and multimedia campaigns, maximizing brand visibility and market impact.
• Collaborated cross-functionally with sales, product development, and marketing teams to align strategies and drive holistic business growth.

• Developed and implemented targeted marketing campaigns to optimize product visibility and drive sales performance.
• Executed strategic pricing initiatives to maintain competitive positioning and maximize profitability.
• Conducted consumer segmentation analysis to tailor marketing messages and promotions to distinct audience segments.
• Established strategic partnerships with key stakeholders to enhance brand reach and market penetration.

Technology & Operation Sector

• Elevated customer engagement and satisfaction levels through personalized service delivery and effective problem resolution.
• Utilized data-driven insights to identify areas for customer experience improvement and drive continuous enhancement initiatives.
• Designed and executed customer loyalty programs and retention campaigns, fostering long-term customer relationships.
• Championed a customer-centric culture within the organization to drive brand loyalty and advocacy.

HR Sector

• Supported employer branding efforts through the development of recruitment marketing collateral and employer value propositions.
• Assisted in organizing employer-sponsored events and recruitment fairs to attract top talent and enhance brand visibility.
• Utilized social media and digital marketing channels to amplify recruitment efforts and engage with prospective candidates.