Noureddine Erraouni
Riyadh
Summary
Accomplished professional with expertise in strategic and analytical leadership, data analysis, and sales strategy development. Demonstrates proficiency in inventory management and team management, fostering growth through effective training. Proven track record of implementing cost-saving initiatives that enhance operational efficiency. Committed to leveraging skills to drive business success and achieve organisational goals.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
Work history
Regional Director
AlMajed for oud
Damam
12.2023 - 07.2025
- Leading the store and managing the Team to ensure the achievement of key performance indicators (KPI) at the highest level and achieving the best results of targets.
- Manage Store Operations Team in Retail Store Operations Area managers Area Supervisors & staff, Planning, Motivation, Training, Development to build a strong team and evaluation, to report it to development department.
- Oversee and implement Promotion Planning of stock, stock management, P&L managing and Inventory Management.
- Responsible for the target of the brands (Drive Sales and maintain the highest retail store standards.)
- Ensuring that all operational standards are adhered to, and that all targets and business Objectives are met.
- Managing with visual Merchandising Manager and the Marketing Executive on Window Scheme Implementation.
- Analyzing reports figures, images and order enough Qty as per the store size and fast moving items.
- Assist for Preparation of Retail Event Calendar, Sales Forecasting, Planning and Budgeting.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Defined locations, dealers and investors to drive product sales and foster brand expansion.
- Developed vendor network of contacts to drive down costs and increase revenues.
- Established and maintained operational standards for 168 locations.
- Engineered effective inventory management strategies and loss prevention initiatives to keep shrinking below 0.003%.
- Launched over 100 new locations through effective management of property acquisitions and construction and financial planning.
- Held meetings with director to identify techniques to overcome sales obstacles.
- Boosted brand growth by devising strategic network and marketing tactics.
- Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
- Improved customer experience by creating custom showrooms across retail locations.
- Developed promotional plans to complement national sales initiatives.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Reduced turnover 20% by enhancing training, motivation and engagement strategies with all employees.
- Identified above-average stores for acquisition of underperforming stores, and implemented change management and network restructuring strategies.
- Oriented marketing promotions.
- Attracted new clientele and developed customer relationships by hosting product focused events.
- Managed and motivated sales team to increase revenue 20%.
- Spearheaded market expansion plans for senior leadership.
- Managerial support to omnichannel and Marketing departments.
Regional director
Deraa&co
11.2021 - 11.2023
- Executed successful product launches, strengthening market position.
- Enhanced team efficiency through effective delegation of tasks.
- Maximised profitability with strategic cost control measures.
- Bolstered sales performance by executing targeted marketing campaigns.
- Achieved operational excellence by implementing effective business plans.
- Managed budget allocations, ensuring optimal resource utilisation.
- Crafted comprehensive training programmes to enhance staff competence.
- Led cross-functional teams, driving project success.
- Promoted corporate culture, achieving higher employee engagement levels.
- Oversaw talent acquisition efforts for building a high-performing team.
- Spearheaded regional strategies, enhancing brand visibility.
- Nurtured key business partnerships to expand market reach.
- Delivered superior customer service, resulting in increased client retention.
- Drove revenue growth by capitalising on emerging market trends.
- Orchestrated market research initiatives for accurate forecasting and planning.
- Developed collaborative relationships with stakeholders for mutual growth.
- Implemented robust risk management practices to safeguard company interests.
- Streamlined business processes to improve overall productivity.
- Championed process improvements, increasing operational efficiency.
- Piloted change management initiatives, fostering organisational agility.
- Led and mentored teams, empowering individual career development as well as team achievements.
- Worked collaboratively with multi-site teams to support seamless operations and deliver on corporate objectives.
- Met and exceeded corporate KPIs with comprehensive regional growth strategies.
- Drove revenue growth and continuous improvement with firm command of business development opportunities.
- Cultivated strong industry rapport, networking with thought leaders and key regional touchpoints to build exceptional partnerships.
- Identified key expansion opportunities, applying market reasearch and competitor data to analyse metrics.
- Mitigated risks and safeguarded company assets with diligent risk assessments and disaster control planning.
- Defined regional and departmental KPIs and monitored performance against assigned sites.
- Secured strategic investments, delivering data-informed insights to secure buy-in.
- Drafted periodic reports to inform upper management on KPIs and operational issues.
- Created digital file classification system for company-wide use.
Regional Director
Al Abdul Karim .Co
Riyadh
11.2019 - 11.2021
- Liaised with Area managers and VM managers to set up visually appealing layout for store merchandise and sales targets and KPIS.
- Controlled shipments, inventory, purchasing and inspection to reduce workflow gaps.
- Assisted with stock accuracy and loss prevention by managing daily, monthly, quarterly and yearly reports through Microsoft Dynamics 365.
- Contributed to leadership team for implementing company policies and procedures.
- Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
- Streamlined monthly, quarterly and yearly bank audits, effectively reducing financial discrepancies and risks.
- Directed training and performance monitoring for 450 staff members with 110 stores.
- Supported human resources by responding to candidates and prescreening, interviewing and hiring team members.
- Determined layout of store merchandise for visual appeal to consumers.
- Followed packaging and delivery of stock merchandise from DC to respective stores with zero discrepancies.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Scheduled employee tasks, conducted performance reviews and executed daily branch operational goals to maximize team productivity.
Retail Operations Manager
Nesk .Co (Al Hokair Group)
Riyadh
12.2015 - 10.2019
Area Manager
Al Shaya Group
Morocco
10.2011 - 11.2015
Area Manager
Al Futtaim Group
Riyadh
10.2008 - 09.2011
Store Manager
Al Futtaim Group
Riyadh
07.2006 - 08.2008
Education
Privet Law -
University Casablanca
09.2000 - 06.2004
Courses - Microsoft (Word, Excel, PowerPoints..)
Association National
01.2003 - 12.2003
Executive MBA - BUSINESS ADMINISTRATION
Birchwood university
USA 10.2022 - 06.2024
Skills
- Strategic and analytical leadership
- Data analysis
- Sales strategy development
- Inventory management
- Team management and training
- Cost-saving initiatives
Websites
Languages
English
French
Spanish
Arabic
Personal Information
- Date of birth: 06/16/81
- Nationality: Moroccan
Timeline
Regional Director
AlMajed for oud
12.2023 - 07.2025
Executive MBA - BUSINESS ADMINISTRATION
Birchwood university
10.2022 - 06.2024
Regional director
Deraa&co
11.2021 - 11.2023
Regional Director
Al Abdul Karim .Co
11.2019 - 11.2021
Retail Operations Manager
Nesk .Co (Al Hokair Group)
12.2015 - 10.2019
Area Manager
Al Shaya Group
10.2011 - 11.2015
Area Manager
Al Futtaim Group
10.2008 - 09.2011
Store Manager
Al Futtaim Group
07.2006 - 08.2008
Courses - Microsoft (Word, Excel, PowerPoints..)
Association National
01.2003 - 12.2003
Privet Law -
University Casablanca
09.2000 - 06.2004
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