Nujud Al-Masoud
Riyadh,Riyadh Region
Summary
Event & Tourism Engagement Manager with over 10 years of experience leading international trade shows, roadshows, and large-scale cultural events. Proven expertise in end-to-end event management, from strategic planning and stakeholder alignment to vendor negotiations, booth design, and post-event reporting. Recognized for delivering impactful activations at global platforms such as ITB Berlin, WTM London, ILTM APAC, and ATM Dubai, positioning Diriyah as a premier cultural and tourism destination. Skilled in developing structured playbooks, KPI frameworks, and partner engagement strategies that drive measurable results and support Saudi Arabia’s Vision 2030 tourism goals.
Overview
12
12
years of professional experience
Work history
Tourism & Engagement Specialist
Diriyah Company | Riyadh, Saudi Arabia
09.2024 - Current
- Supported trade event strategy, including WTM London, ITB Berlin, ILTM APAC, and ATM Dubai.
- Managed partner activations, cultural showcases, and booth design with global vendors.
- Co-developed the DMC Framework Tracker, enabling monthly reporting of partner performance (visitation, nationalities, ROI).
- Built the Trade Show & Exhibition Playbook, standardizing planning, approvals, and reporting processes.
- Leading tourism trade partnerships and international engagement initiatives to drive visitation and brand positioning.
Program Strategy Senior Officer
Diriyah Company | Riyadh, Saudi Arabia
Riyadh, Saudi Arabia
05.2024 - 09.2024
- Facilitated attainment of sales targets through effective leadership.
- Contributed to the rollout of strategic tourism initiatives and KPIs aligned with Vision 2030.
- Supported cross-functional projects enhancing tourism trade and destination marketing.
- Cultivated strong relationships with key stakeholders for mutual benefit.
- Managed complex negotiations with suppliers, securing favorable terms.
Administrative Support Senior Officer
Diriyah Gate Development Authority (DGDA)
Riyadh, Saudi Arabia
01.2023 - 05.2024
- Implemented operational strategies that enhanced team efficiency.
- Streamlined internal communication systems to facilitate better information flow.
- Spearheaded diversity initiatives, fostering an inclusive workplace culture.
- Executed cost-cutting measures that strengthened overall financial health of organisation.
Media & Marketing Specialist
SWCC – Saline Water Conversion Corporation
Riyadh, Saudi Arabia
07.2022 - 12.2022
- Streamlined departmental communication processes to enhance operational efficiency.
- Achieved high customer retention through effective relationship management.
- Drafted comprehensive marketing reports that facilitated informed decision-making.
- Conducted extensive market research to identify potential growth sectors.
Marketing Specialist (Contract)
Add Enterprise | Riyadh, Saudi Arabia
04.2022 - 06.2022
- Drafted comprehensive marketing reports that facilitated informed decision making.
- Liaised with influencers to establish promotional partnerships, enhancing product awareness.
- Developed innovative strategies for product launches, resulting in heightened market engagement.
- Achieved high customer retention through effective relationship management.
Sales & Marketing Representative
Tangelo Group | Riyadh, Saudi Arabia
07.2021 - 06.2022
- Enhanced sales performance through effective lead generation techniques.
- Monitored competitor activities to maintain competitive advantage.
- Resolved customer queries and complaints to ensure client satisfaction.
- Developed marketing strategies to improve brand visibility.
Project Manager
Al Hammadi Hospitals | Riyadh, Saudi Arabia
08.2020 - 07.2021
- Streamlined issue resolution processes to minimise project timeline delays.
- Ensured effective resource allocation through meticulous scheduling of projects.
- Utilised advanced project management tools for enhanced tracking and reporting.
- Delivered high-quality results while adhering to strict deadlines and budget constraints.
Event Manager
Freelance
Riyadh, Saudi Arabia
01.2014 - 12.2022
- Collaborated with marketing teams to develop engaging promotional materials.
- Handled client queries promptly to ensure high levels of customer service.
- Strategised attendee engagement activities to enhance overall event experience.
- Negotiated contracts with suppliers, securing optimal value for money.
Project Coordinator
Fuel & Energy Company | Riyadh, Saudi Arabia
Riyadh
10.2013 - 08.2020
- Optimized resource allocation by ensuring strict compliance with budget constraints when sourcing materials and services.
- Produced comprehensive project reports through meticulous documentation and tracking of all project phases.
- Fostered a collaborative work environment by proactively resolving conflicts and enhancing team cohesion.
- Maintained on-time delivery by closely monitoring project timelines and mitigating risks of delays.
- Coordinated complex, large-scale projects in energy and infrastructure, streamlining workflows and improving cross-departmental efficiency.
Education
Bachelor of Applied Medical Science - Clinical laboratory Science
Prince Sattam ibn Abdulaziz University
Riyadh, Riyadh RegionSkills
- Flexibility under pressure
- Brand understanding
- Networking proficiency
- Team Leadership
- Creative thinking
- Event marketing strategy
- Event planning
- Scope definition
- Budgeting oversight
- People Management
Languages
Arabic
Native
English
Fluent
Timeline
Tourism & Engagement Specialist
Diriyah Company | Riyadh, Saudi Arabia
09.2024 - Current
Program Strategy Senior Officer
Diriyah Company | Riyadh, Saudi Arabia
05.2024 - 09.2024
Administrative Support Senior Officer
Diriyah Gate Development Authority (DGDA)
01.2023 - 05.2024
Media & Marketing Specialist
SWCC – Saline Water Conversion Corporation
07.2022 - 12.2022
Marketing Specialist (Contract)
Add Enterprise | Riyadh, Saudi Arabia
04.2022 - 06.2022
Sales & Marketing Representative
Tangelo Group | Riyadh, Saudi Arabia
07.2021 - 06.2022
Project Manager
Al Hammadi Hospitals | Riyadh, Saudi Arabia
08.2020 - 07.2021
Event Manager
Freelance
01.2014 - 12.2022
Project Coordinator
Fuel & Energy Company | Riyadh, Saudi Arabia
10.2013 - 08.2020
Bachelor of Applied Medical Science - Clinical laboratory Science
Prince Sattam ibn Abdulaziz University
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