Obada Alzubi MBA PMP
Riyadh,Saudi Arabia
Summary
Strategic Partnerships & Marketing Leader with over 8 years of experience driving business growth in the Saudi Arabian market. Proven track record in scaling influencer marketing and managing high-performing cross-functional teams. Expert in fostering long-term collaborations through exceptional client satisfaction and data-driven ROI strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work history
Brands Partnership Manager
Alfan Group
Riyadh, Saudi Arabia
12.2023 - Current
- Developing and maintaining strategic partnerships to drive business growth and expand market reach in Saudi Arabia for both the creator ecosystem and brands.
- Directing a high-performing team of Account Managers and cross-functional team, overseeing the end-to-end execution of marketing strategies for a diverse portfolio of Tier-1 brands.
- Managing and optimizing annual influencer marketing budgets, scaling from $0 to over $4.5 Million, while ensuring efficient resource allocation and achieving record-breaking ROI.
- Achieving exceptional Client Satisfaction scores for prestigious clients (e.g., Hungerstation, Keeta, Almosafer, EF, Keemart), resulting in a 90% contract renewal rate.
- Mentoring and coaching Account Management teams to enhance service delivery standards, fostering a client-centric culture that secured long-term strategic partnerships..
- Synthesizing complex performance metrics into actionable insights for C-level executives, directly influencing strategic decision-making and operational efficiencies in the Saudi market.
Consultant
Strategic gears
Riyadh, Riyadh Region
12.2022 - 02.2024
- Worked with various government entities and ministries, providing in-depth marketing and communication research, developing strategic campaigns, market analysis, stakeholder engagement, and public awareness programs.
- Performed comprehensive current state assessments, identifying areas for improvement and strategic opportunities and Conducted benchmarking studies.
- Collaborated with teams to tailor communication plans, leveraging media channels for maximum impact, and conducted training for officials on digital communication and crisis management.
- Advised clients on best practices for brand positioning, messaging, and public relations, leveraging industry knowledge and expertise to deliver actionable insights for strategic decision-making.
- Developed and executed comprehensive Communication strategies, enhancing client brand visibility and engagement through in-depth market research and analysis of trends and consumer behaviour.
- Managed and optimized multi-channel marketing campaigns, including digital, social media, influencers, and events, ensuring alignment with client objectives and collaboration with cross-functional client teams.
- Implemented and monitored KPIs to measure campaign effectiveness for entire communication projects, providing clients with detailed performance reports and recommendations for improvement.
- Managed crisis communication strategies, effectively mitigating potential brand damage and maintaining public trust during challenging situations.
Accounts executive
Saudi pioneers
Riyadh, Saudi Arabia
10.2019 - 12.2022
- Managed and executed marketing projects across various sectors, including Retail, Information Technology, and Real Estate, ensuring strategic alignment and effective resource allocation.
- Coordinated with stakeholders to identify Marketing campaings requirements, scope, and objectives, preparing comprehensive campaings plans and strategies that align with client specifications and marketing goals.
- Provided exceptional client services from onboarding through daily account management, delivering tailored 360 marketing solutions including influencers and understanding client needs to ensure alignment with their goals.
- Developed and delivered compelling presentations to clients and internal executives to communicate strategies and projects progress, keeping all parties informed and engaged.
- Oversaw administrative and management services, including budget management, timeline adherence, and contract compliance, while providing leadership and monitoring project progress to ensure successful outcomes.
Marketing Specialist
Al Moheet co
Istanbul, Turkey
04.2018 - 08.2019
- Conducted market research to understand consumer behaviour, cultural norms, and trends
- Brainstormed and developed innovative ideas for creative marketing campaigns, focusing on digital and social media strategies.
- Collaborated with external vendors and influencers to plan and execute high-impact promotional events and campaigns.
- Analyzed marketing data, including campaign performance, conversion rates, and audience engagement, to shape future marketing strategies.
Education
Master of Business Administration MBA - MBA General
Istanbul Commerce University
Istanbul - Turkey08-2019
Bachelor's degree - Business Administration-Marketing
Taibah University, Business Administration
Medina 12-2017
Skills
- Project Management
- Marketing & Communication strategy
- Communication Skills
- Creative Thinking
- Strategic Planning
- Team Management
Certification
Project management professional ( PMP )
Dec 2020 Awarded by the Project management institute ‘'Above average'' - Certification Number 2933552
Languages
Arabic
Native language
English
Advanced
Arabic
Native
Timeline
Brands Partnership Manager
Alfan Group
12.2023 - Current
Consultant
Strategic gears
12.2022 - 02.2024
Accounts executive
Saudi pioneers
10.2019 - 12.2022
Marketing Specialist
Al Moheet co
04.2018 - 08.2019
Master of Business Administration MBA - MBA General
Istanbul Commerce University
Bachelor's degree - Business Administration-Marketing
Taibah University, Business Administration