Regional Head of PR for the ATP Tour for the North & South America & MENA regions.
Developed and executed comprehensive ATP PR activities aimed at elevating the profile, awareness, and image of the ATP, players, and tournaments, resulting in increased visibility and positive brand perception.
Collaborated closely with Tournaments to coordinate player media and promotional activities, effectively advising and aligning these requests with players and their representatives, fostering strong relationships, and optimizing media exposure.
Generated compelling player features on international outlets, leveraging storytelling techniques to effectively promote ATP players and members of the ATP Tour, driving engagement and enhancing the overall reputation of the tour.
Senior Project Specialist
Ministry of Sports
Riyadh, Saudi Arabia
06.2020 - 05.2021
Led and successfully executed all 94 talent identification events for MAHD Sports Academy, showcasing exceptional event management and coordination skills.
Education
Masters - Event Management
New York University
New York, NY, USA
08.2020 - 01.2022
Masters - Sports & Entertainment Management
ISDE
Madrid, Spain
01.2021 - 12.2021
Bachelor of Arts - Communications (Public Relations & Advertising)
Sacred Heart University
Fairfield, CT
01.2016 - 05.2020
Certification
MoS HMM Leadership Program - Harvard Business Publishing
Advisory Roles
Advisor to the CEO - Mahd Academy
Advisor to the CEO - AlUla Club
Languages
Arabic (Native)
English (Fluent)
Spanish (Conversational)
Timeline
Certificate in Football Management -UEFA (Union of European Football Associations)
09-2021
MoS HMM Leadership Program - Harvard Business Publishing
05-2021
Masters - Sports & Entertainment Management
ISDE
01.2021 - 12.2021
Masters - Event Management
New York University
08.2020 - 01.2022
Senior Project Specialist
Ministry of Sports
06.2020 - 05.2021
Bachelor of Arts - Communications (Public Relations & Advertising)
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