Omar AlMusharraf
Khobar
Summary
Strategic professional in corporate social responsibility and social impact assessment. Skilled in community engagement, building strategic partnerships, and leading cross-functional teams. Experienced in managing events and campaigns while overseeing budgeting and financial processes. Focused on driving social change and fostering sustainable community development through effective governance and public engagement.
Overview
1
1
Certification
5
5
years of post-secondary education
15
15
years of professional experience
Work history
Head of Corporate Social Responsibility
Al Qadisiah Club Company
Khobar
2025.12 - Current
- Lead the Club’s CSR strategy and community initiatives in alignment with the Club’s objectives and Saudi Vision 2030.
- Develop CSR governance frameworks, policies, annual plans, KPIs, and executive reports.
- Build and manage strategic partnerships with government entities, private-sector organisations, nonprofit organizations, and community stakeholders.
- Leverage community investment, volunteering, sustainability, and social impact initiatives across the Club.
- Coordinate the Club’s internal CSR projects, covering Corporate Communications, Commercial, Public Relations, Football, and other internal departments.
- Represent the club in CSR-related meetings, forums, partnerships, and external stakeholder engagements.
- Monitor initiative performance, supporting evidence, impact measurement, and periodic reporting.
- Achievements/Tasks
- Managed stakeholder relationships, enhancing brand reputation.
- Engaged employees in volunteerism activities, strengthening team cohesion whilst benefiting local communities.
- Facilitated partnerships with NGOs for collaborative projects on societal issues.
- Maintained up-to-date knowledge of legislation related to corporate social responsibility, ensuring legal compliance.
- Developed corporate social responsibility strategies, ensuring alignment with company objectives.
- Analysed external trends and best practices in corporate social responsibility to inform strategic planning.
Corporate Social Responsibility Manager
Retail Urban Development Co.
Khobar
2021.06 - 2025.12
- Developed and executed CSR roadmap for sustainable community development aligned to Vision 2030.
- Launched community programmes and volunteering drives, enhancing community engagement and social impact.
- Established and maintained strategic partnerships with non-profits, municipalities, and social sector leaders to amplify CSR initiatives.
- Managed CSR budget and prepared ESG-aligned impact reports, providing executives with insights for informed decision-making.
- Represented company in public forums, sector boards, and development committees.
- Collaborated with marketing, PR, and communications teams for compliant CSR messaging.
- Appointed as board member for Khobar Development Committee roles.
- Advised Ithar Association and Hal Centre on developmental initiatives.
Assistant Relationship Manager
Bank Aljazira
Khobar
2020.10 - 2021.06
- Managed SAR 800M credit portfolio, achieving high client retention through proactive relationship management.
- Prepared credit memorandums and financial analysis reports, facilitating informed decision-making for credit approvals.
- Supported due diligence and compliance requirements while providing timely client updates to ensure transparency.
- Improved data update efficiency and turnaround time for client onboarding.
- Collaborated with product teams to enhance offerings for corporate clients.
- Documented key achievements and tasks completed during tenure.
Marketing Executive / Acting Sales Manager
Bank Aljazira
Khobar
2016.05 - 2020.09
- Increased regional sales by 80% and secured 800+ agreements per year.
- Developed and led sales team across Eastern Province, driving performance and achieving regional sales targets.
- Ranked 1st in Eastern Province and 3rd nationwide in the second year. Established a regional customer service unit.
- Enhanced post-sale services and established client feedback systems to improve customer satisfaction.
- Created marketing plans for cash management and banking solutions, facilitating collaboration between Corporate and Retail Divisions.
- Achievements/Tasks
Operation Manager
Etmam
2014.02 - 2016.02
- Planned CRM-based client services and customer journeys, developing operational plans for event logistics and guest management to enhance client satisfaction.
- Introduced efficiency measures for event setup, streamlining processes to optimise resource allocation.
- Implemented a performance review system across service teams.
- Established standards for marketing services, utilising mystery shoppers and billboard monitoring to improve service quality.
- Achievements/Tasks
Marketing Consultant
Hawiq
2012.02 - 2014.02
- Implemented client campaigns targeting niche audiences, resulting in increased engagement and client satisfaction.
- Conducted marketing studies and client analysis to identify trends and inform strategic decisions.
- Guided creative teams in defining brand direction and developing marketing ideas to enhance brand visibility.
- Documented key achievements and tasks completed during role.
Education
B.A. - Marketing
College of Business Administration, King Saud University
Riyadh 2008.05 - 2013.05
Skills
- CSR Strategy Development
- Social impact assessment
- Community engagement
- Strategic Partnerships
- Cross-Functional Team Leadership
- Event and Campaign Management
- Digital Engagement
- Budgeting and Financial Oversight
- Governance Oversight
- Public speaking
- Negotiation & Influence
- Creativity & Campaign Innovation
Certification
- Strategy Excellence (2021)
- Finance for Non-Finance (2021)
- PMP Intro (2019)
- Member of International PR Association (2013)
- Team Building Skills (2021)
- Data Analysis & Business Reporting (2019)
- International Trade Finance (2017)
- Rekaz Ethics Program, Riyadh Chamber (2011 - 2013)
Timeline
Head of Corporate Social Responsibility
Al Qadisiah Club Company
2025.12 - Current
Corporate Social Responsibility Manager
Retail Urban Development Co.
2021.06 - 2025.12
Assistant Relationship Manager
Bank Aljazira
2020.10 - 2021.06
Marketing Executive / Acting Sales Manager
Bank Aljazira
2016.05 - 2020.09
Operation Manager
Etmam
2014.02 - 2016.02
Marketing Consultant
Hawiq
2012.02 - 2014.02
B.A. - Marketing
College of Business Administration, King Saud University
2008.05 - 2013.05