Summary
Overview
Work history
Education
Skills
Timeline
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Omar Jad

Riyadh,Saudi Arabia

Summary

STRATEGIC PARTNERSHIPS & COMMERCIAL LEADER

Driving Media Growth Across MENA Through Innovation, Talent & Data-Backed Execution


Dynamic and results-driven business development and partnerships leader with over 9 years of experience driving revenue growth, cultivating strategic alliances, and delivering high-impact solutions across tech, media, and digital sectors. Demonstrated success leading large-scale sales efforts, building creator and content partnerships, and optimizing go-to-market strategies for platforms like TikTok and Amazon Ads. Adept at leveraging data, storytelling, and deep market insight to execute creative growth initiatives. Known for thriving in fast-paced, cross-functional environments with a strong track record across MENA markets.

Overview

11
11
years of professional experience
6
6
years of post-secondary education

Work history

Regional Partnership & Development Manager - MENA

TikTok
Riyadh, Saudi Arabia
11.2024 - Current
  • Spearheaded TikTok LIVE expansion in UAE, Morocco, and Egypt by leading 5+ workshops with 200+ attendees, resulting in the onboarding of 40 high-potential partners
  • Conducted an in-depth market study in preparation for Saudi market launch, engaging with industry stakeholders and outlining a strategic framework to ensure market-fit and platform readiness.
  • Built strategic partnerships with new creator verticals, including comedy clubs (One Mic) and university entrepreneur communities, enhancing platform diversity and local relevance.
  • Delivered a comprehensive competitive study of TikTok vs. regional platforms with SWOT analysis, influencing senior leadership decisions and regional strategy.
  • IIdentified and activated high-potential partners across MENA, contributing to a 30% increase in active content creators and improving monetized performance metrics within 6 months
  • Collaborated with internal teams to align creator content with advertiser demand, creating monetization-ready strategies relevant to media buyers.

Senior Business Development Executive

Convertedin
Riyadh, Saudi Arabia
09.2023 - Current
  • Closed 3 of the largest deals in the company’s history with top-tier clients, significantly increasing revenue and market share.
  • Developed and executed a comprehensive sales strategy focused on targeting high-growth sectors, leading to a double-digit increase in client acquisition and retention.
  • Collaborated with cross-functional teams, including marketing and product, to enhance and optimize the company's cloud-based marketing solutions, leading to a 30% increase in lead engagement.
  • Conducted in-depth market research and competitive analysis, providing insights that influenced product improvements and allowed the company to gain a competitive edge.
  • Recommended and implemented strategic improvements to the company’s sales and marketing processes, making our solutions more attractive to enterprise clients, contributing to more efficient deal closing and higher customer satisfaction.
  • Maintained detailed records of client interactions and sales data in CRM systems, ensuring that sales processes remained efficient and scalable.


Account Executive

Amazon SA
Riyadh , Saudi Arabia
06.2019 - 07.2023
  • Led the sales strategy for Amazon Ads solutions with large enterprise clients across multiple verticals, including telecommunications, government, and F&B.
  • Closed one of the largest deals in Amazon Ads globally in December 2022.
  • Designed and implemented account management strategies that resulted in high customer satisfaction.
  • Spearheaded efforts to expand Amazon Ads business into new regions and industries, positioning the company as a market leader in targeted digital advertising.
  • Exceeded annual sales targets by 7% for KSA’s 2020 fiscal year through proactive client engagement and strategic sales initiatives.
  • Collaborated with product and marketing teams to optimize ad solutions, directly enhancing the value offered to clients and resulting in a significant uplift in ad spend across the managed portfolio.
  • Demonstrated expertise in negotiating complex, high-value contracts with large organizations, ensuring long-term client loyalty and continuous revenue streams.

Key Account Manager

Nestle SA
Jeddah, Saudi Arabia
01.2017 - 06.2019
  • Led the business relationship with the largest key account (Panda Retail), contributing to $95 million in annual revenue, demonstrating the ability to manage large, strategic clients that directly impact company profitability.
  • Grew the business by 3% in 2018 through strategic account management and innovative sales strategies, aligning closely with Nestle's focus on customer obsession and driving sustainable growth.
  • Achieved 23% year-to-date sales growth by February 2019, significantly outperforming targets by identifying new opportunities within the account and executing growth-oriented business strategies.
  • Developed and executed the annual Customer Business Plan and Joint Business Plan with Panda Retail, aligning Nestle's objectives with customer goals, demonstrating skills in strategic planning and relationship management.
  • Collaborated with cross-functional teams (marketing, supply chain, finance) to deliver tailored solutions that improved product availability, visibility, and sales, enhancing customer satisfaction and operational efficiency.
  • Consistently delivered monthly sales targets, leveraging data-driven insights and market analysis to stay ahead of competitors and maximize selling opportunities within existing clients.
  • Implemented best-in-class sales strategies, resulting in improved customer retention and positioning Nestlé as a trusted partner, showcasing the ability to build and maintain long-term relationships with key accounts.

Field Sales Supervisor - Western Region

Nestle SA
Jeddah, Saudi Arabia
10.2016 - 01.2017
  • Led sales performance reviews and coaching for the Western Region, resulting in improved productivity and operational efficiency, driving consistent achievement of monthly sales targets across the team.
  • Increased product availability from 50% to 96% by implementing a data-driven approach to inventory management and store execution, improving customer satisfaction and operational excellence—aligned with AWS's focus on delivering customer-centric solutions.
  • Delivered the "Picture of Success" across top-weighted stores in the region, ensuring flawless execution of promotional activities and product visibility, demonstrating strong attention to detail and customer obsession, core leadership principles at AWS.
  • Provided leadership and direction to a team of sales representatives, enhancing their sales techniques and performance through continuous feedback, training, and tailored development plans—showcasing your ability to lead and develop high-performing teams, essential in AWS’s sales culture.
  • Collaborated with cross-functional teams to ensure optimal product placement and execution in key accounts, demonstrating the ability to work cross-functionally to meet customer needs, a critical skill for success at AWS.
  • Implemented sales and distribution strategies that drove operational improvements, ensuring that product availability and store execution remained aligned with Nestlé's standards and customer expectations—paralleling AWS's focus on operational excellence and results.
  • Consistently exceeded sales targets in a highly competitive market, demonstrating strong leadership in executing sales plans and maximizing opportunities within the team’s territory, skills essential for AWS's results-oriented environment.

Key Account Sales Specialist

Nestle SA
Riyadh, Riyadh Region
07.2014 - 10.2016
  • Ensured optimal availability, visibility, and accessibility of Nestlé products within the handled territory, achieving 100% compliance with category and promotional activities, reflecting strong customer focus and attention to detail, aligned with AWS's customer obsession principle.
  • Selected among the top 3 performing Key Account Specialists in Saudi Arabia due to consistent overachievement of sales targets, demonstrating the ability to exceed performance expectations in a highly competitive environment.
  • Achieved the "Award of Excellence" as the top-performing Key Accounts Specialist in May 2015, showcasing my capability to drive exceptional results and deliver value to both the customer and the organization, key qualities for a sales leader at AWS.
  • Developed and executed targeted sales strategies, leveraging market data and customer insights to maximize product placement and sales, consistently delivering on performance metrics—skills essential for driving business growth at AWS.
  • Collaborated with cross-functional teams to ensure seamless execution of marketing and sales initiatives, ensuring alignment between client expectations and company objectives, a critical skill for success in AWS’s collaborative, results-driven environment.
  • Proactively identified growth opportunities within key accounts, driving strategic account growth and improving customer retention and satisfaction, critical elements in managing enterprise clients at AWS.
  • Maintained strong relationships with key decision-makers at top retail accounts, fostering long-term partnerships and ensuring continued business growth, skills directly applicable to managing AWS’s enterprise-level customer relationships.

Education

Executive MBA - EMBA

Mohammed Bin Salman College
Riyadh, Saudi Arabia
09.2022 - 05.2024

BBA - Finance - Investment Track

King Saud University
Riyadh, Saudi Arabia
09.2009 - 05.2014

Skills

  • Sales Leadership: Proven track record of leading sales initiatives, exceeding sales targets, and managing key accounts to drive revenue growth
  • Strategic Partnerships: Expertise in identifying and securing high-value partnerships that enhance market presence
  • Client Relationship Management: Skilled in nurturing long-term relationships with clients, ensuring high customer satisfaction and retention
  • Market Research & Analysis: Strong analytical skills in identifying market trends and leveraging competitive analysis to inform sales strategies
  • Cross-functional Collaboration: Adept at working with marketing, product, and operations teams to align sales strategies with overall company objectives

Timeline

Regional Partnership & Development Manager - MENA

TikTok
11.2024 - Current

Senior Business Development Executive

Convertedin
09.2023 - Current

Executive MBA - EMBA

Mohammed Bin Salman College
09.2022 - 05.2024

Account Executive

Amazon SA
06.2019 - 07.2023

Key Account Manager

Nestle SA
01.2017 - 06.2019

Field Sales Supervisor - Western Region

Nestle SA
10.2016 - 01.2017

Key Account Sales Specialist

Nestle SA
07.2014 - 10.2016

BBA - Finance - Investment Track

King Saud University
09.2009 - 05.2014

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Omar Jad