Omar Samy Abusikkien

Tabashir is a Riyadh-based B2B trade-financing solution provider offering Shariah-compliant, flexible solutions backed by a SAR 500M CMA-approved fund. The platform enables immediate supplier payments and cost-free trade credit for buyers, improving cash flow and reducing collection risk.

• Led and trained junior sales team members, improving outreach quality, sales readiness, and overall team performance.
• Worked across multiple sectors — manufacturing, FMCG, wholesale, F&B, pharmaceutical, and technology — to expand market reach and diversify the client pipeline.
• Collaborated with leadership to define ideal customer personas and refine targeting strategies for more effective GTM execution.
• Directed the sourcing of new lead channels and verified data lists, strengthening cold outreach and top-of-funnel generation.
• Conducted targeted outreach and booked qualified sales meetings to support account executives during the closing phase.
• Supported sales representatives in client meetings, contributing to higher conversion rates and improved customer experience.
• Created customer video tutorials and onboarding materials to drive product adoption and reduce support load.
• Led the development of marketing and sales enablement materials, ensuring clear value messaging and consistent branding.
• Produced social media content using AI-powered video creation tools to enhance digital presence and engagement.

Lamaa is an award-winning digital financial aggregator that connects SMEs with financiers, enabling faster and easier access to working-capital and short-term financing solutions.

• Generated a B2B client pipeline exceeding 2 billion SAR, demonstrating strong strategic marketing capabilities and direct contribution to revenue growth.
• Developed impactful customer-facing communication and brand messaging, strengthening market positioning and enhancing client engagement.
• Led the management of the company’s email marketing platform, ensuring efficient, timely, and high-performing campaign execution.
• Monitored and analyzed marketing performance metrics, identifying optimization opportunities to enhance ROI and guide future strategy.
• Collaborated cross-functionally with Product, Sales, and Leadership teams to refine product positioning, messaging, and go-to-market strategies.

• Provided training and mentorship to junior specialists, fostering their professional growth and enhancing the overall capabilities of the marketing team.
• Designed and executed successful email marketing campaigns, achieving up to 60% open rates and 50% click-through rates using Pipedrive CRM.
• Developed and implemented A/B testing strategies to optimize email content and bolster audience engagement.
• Oversaw internal communications protocols and initiatives, successfully boosting employee morale and engagement across the company.
• Led the development and customization of sales presentations and email campaigns, strategically targeting specific customer personas to drive engagement and conversions.
• Created marketing collateral in alignment with brand guidelines.
• Headed the sales process optimization by managing pipeline segmentation and ensuring accurate and comprehensive recording of lead activities within Pipedrive to enhance sales tracking and reporting.

• Spearheaded the development of effective content strategies and editorial calendars, resulting in a remarkable 50% quarter-on-quarter increase in LinkedIn followers
• Orchestrated engaging social media campaigns and meticulously managed multiple accounts, which led to a significant 45% uptick in overall engagement rates
• Analyzed and reported on social media analytics every week, tracking engagement metrics, content reach, and conversions
• Proactively stayed up-to-date on industry trends and introduced innovative ideas to enhance social media engagement
• Played a key role in generating a remarkable 40% quarter-on-quarter increase in LinkedIn impressions and engagement rate through the implementation of diverse engagement tactics
• Demonstrated success in managing relationships with external marketing agencies, ensuring strategy alignment, and optimizing outcomes.
• Coordinated the strategic planning, flawless execution, and comprehensive post-event analysis for three large-scale events, ensuring exceptional attendee experiences and consistently positive client feedback.
• Established collaborative partnerships with external vendors and agencies, skillfully negotiating contracts and orchestrating efficient cost-saving measures, resulting in streamlined event operations and optimized budget utilization.
• Oversaw the management and editing of website content utilizing WordPress

Lead Generation Expertise

• Strategized, executed, managed, and optimised over 30 paid campaigns across social media platforms like Twitter, Facebook, and Instagram, generating impressive 6K+ leads for automotive and education industry clients.
• Leveraged multiple optimization tactics and strategies to decrease the Cost Per Lead by up to 40%.
• Successfully managed campaign budgets of up to SAR 50K per month, ensuring efficient allocation of resources.
• Generated more than 1M+ SAR worth of revenue for multiple companies through effective lead generation strategies.
• Produced comprehensive monthly performance reports and delivered insightful presentations to stakeholders.

E-commerce Proficiency

• Utilised advanced Microsoft Excel pivot tables to analyse key website metrics and past data, creating informative dashboards for stakeholders.
• Developed, executed, managed, and optimised over 20 paid campaigns across platforms like Snapchat, Instagram, and Google, resulting in increased site traffic and generating SAR 200K+ in revenue.
• Optimised various catalogue sales campaigns through A/B testing, achieving up to a remarkable 50% decrease in Cost-Per-Purchase and up to 10 times return-on-ad-spend.
• Utilised native reporting and Google Analytics to track and monitor campaign performance effectively.
• Designed and created over 40 engaging designs and videos using Canva, enhancing brand presence and engagement.

• Led a cross-functional team of web developers, content writers, and designers to design, develop, and optimise the polyclinic website, resulting in generating over 500K SAR worth of B2B leads
• Oversaw and effectively managed social media accounts, achieving a 100% increase in followers.

• Conducted competitor research and analysis, identifying areas of improvement and implementing effective strategies
• Led a team of 5 members responsible for scheduling, creating, and distributing written content, videos, and images
• Significantly increased brand awareness and engagement by more than 40% through consistent and strategic posting across platforms.

• Wrote engaging copy, identified key selling points, and analysed the company's client demographic, resulting in a 30% increase in platform members
• Performed an SEO audit, identifying and recommending technical SEO solutions to improve website speed by over 50%
• Conducted comprehensive keyword research using tools like Google Trends and Keyword Planner.

• Collaborated closely with product development departments to create and maintain marketing materials such as banners, flyers, and digital content
• Co-led the planning, organisation, and execution of an event, generating over 250 leads
• Wrote persuasive copy, identified key selling points, and analysed the company's client demographic, resulting in a remarkable 150% increase in signups
• Assisted in developing a sales cycle contributing to over 50000 RM in sales.

• Crafted engaging and successful website copy, driving over 200k EGP in sales
• Analysed demographic data to determine optimal targeting, competitor offerings, and persuasive tactics
• Conducted in-depth analysis of previous and current marketing campaigns, leveraging insights to improve future results
• Played a key role in directing the marketing strategy for an event, generating approximately EGP in sales
• Analysed and provided consultation advice on the company's Facebook ads reports, optimising their E-commerce website with clear calls to action and improved landing pages.