Omar H. AlSaffaf

• Hold full P&L accountability to ensure financial stability and growth.
• Lead strategic initiatives for growth and transformation across the organization.
• Drive portfolio profitability, balance sheet expansion, and sustained revenue performance.
• Oversee product innovation and pricing strategies for consumer assets and liabilities.
• Champion digital transformation to enhance customer acquisition and service efficiency.
• Strengthen governance, compliance, and risk management within retail operations.
• Direct multichannel delivery across various channels and ecosystems.
• Build high-performing teams to achieve organisational objectives.

Responsibilities and Achievements:

• Strategic Leadership: Managed the Residential Finance business in alignment with SNB's strategic objectives, positioning it as the fastest-growing residential finance portfolio in Saudi Arabia.
• Customer Journey Optimization: Enhanced sales and after-sales KPIs by over 15% through reengineered customer journeys and experiences.
• Innovation and Product Development: Led continuous design and delivery of innovative products, programs, and solutions to meet evolving market demands.
• Financial Performance: Achieved budgeted financial targets while maintaining a sustainable portfolio, monitored and guided by key risk performance indicators.
• Sales Force Productivity: Optimized sales force utilization and mobilized sales channels to maximize productivity and performance.
• Stakeholder Engagement: Built and managed strategic relationships with key stakeholders, including Ministry of Housing (MOH) and its subsidiaries, developers, and stakeholders.

Responsibilities and Achievements:

• Strategic Growth: Expand market share and strengthen competitive positioning.
• Operational Excellence: Streamline processes to boost efficiency, enhance customer satisfaction, and optimize staff productivity.
• Financial Returns: Maximize returns for shareholders and investors through innovative financial strategies and performance optimization.
  

Key Deliverables:

• Strategic Vision: Designed and executed a comprehensive medium-term strategy focused on product diversification, business diversification, customer expansion, and long-term sustainable growth.
• Organizational Transformation: Realigned internal teams to prioritize innovation, collaboration, and agility, fostering a high-performance culture that aligns with strategic objectives.
• Financial Excellence: Delivered a 30% improvement in company’s financial budget for 2023 by improving sales productivity and enhancing cost efficiencies.
• Operational Impact: Reduced application turnaround times (TAT) by 27% year-over-year
• Strategic Ecosystem Partnerships: Unlocked new business opportunities and strategic collaborations with partners within eco system.
• Digital Transformation: Developed a brand-new digital platform to enhance customer journey, enabling broader market reach, fintech-driven personalization, and proactive service delivery, significantly improving customer satisfaction metrics.
• Market Competitiveness: Reinforced company’s performance by launching financing solutions, ensuring sustained performance in a competitive market.
• CRM Modernization: Overhauled in-house lead management system into a purpose-driven platform which resulted in increased lead-handling capacity, improved utilization rates, and boosted conversion metrics.

Responsibilities and Achievements:

• Strategic Oversight: Designed and implemented performance management strategies to align branch priorities with Retail Banking goals.
• Tactical Sales: Launched tactical sales activities through targeted initiatives supporting Retail strategy.
• Customer Experience: Promoted service excellence and stronger client engagement.
• Compliance and Risk: Endorsed organization’s commitment to regulatory adherence and operational compliance across all branches.

Responsibilities and Achievements:

• Strategic Leadership: Oversaw Auto Lease business, aligning operational and strategic goals to enhance portfolio quality, market presence and portfolio growth.
• Market Expansion: Drove a 33% increase in new sales market share and a 15% rise in portfolio market share, establishing the bank as a leader in the sector.
• Portfolio Optimization: Improved sales mix and vehicle re-marketing efficiency, reducing loss ratio by 40%, while supporting Retail Risk Division and Collections Department to enhance portfolio performance and ensure quality bookings.
• Customer Experience Improvement: Spearheaded initiatives to improve Net Promoter Score (NPS) by 35% and reduce customer service wait and transaction times by 50%, delivering a superior customer experience.

Main achievements:

• Pricing Strategy: Developed and introduced new pricing strategies that enhanced SCI and boosted overall revenue, aligning with the organization’s financial objectives.
• Channel Development: Collaborated with key partners to design and implement new sales channel for Personal Finance via phone banking, driving 20% increase in top-up sales.
• Program Leadership: Directed large-scale rescheduling initiative for government employees, ensuring seamless execution through meticulous planning, effective stakeholder coordination, and comprehensive staff training.

Main achievements:

• Product Revamp: Championed successful re-launch of Saudia Airlines co-branded credit cards, introducing enhanced features and modernized design to strengthen market appeal.
• Portfolio Optimization: Led task force to streamline product portfolio by suspending over 10 credit card types and re-carding more than 70,000 customers, ensuring seamless transition with minimal disruption.
• Customer Relationship Enhancement: Strengthened existing customer relationships through targeted credit limit management, card upgrades, and tailored offerings for differentiated segments.
• Process Improvement: Directed cross-functional task force involving NCB teams and courier company to overhaul the card delivery process, achieving 15% improvement in delivery success rates.

Main achievements:

• Launched Alrafid Savings Investment Scheme and managed the Bancassurance program in alignment with Allianz Insurance.
• Introduced the first BSF credit cards cashback program, enhancing customer value and engagement.
• Launched BSF affluent credit cards program, targeting high-net-worth individuals and expanding customer base.
• Developed and launched SAKAN mortgage program brand, driving a successful marketing campaign that boosted brand awareness, generated a record-high inbound call rate, and met sales targets.