Osama Alqrouni

• Leading wholesale strategy development with five-year plan in Central Region.
• Overseeing channel budget for all product groups.
• Developed and executed sales strategies to achieve regional sales goals.
• Market share review for all product groups in CENTRAL region and cross work with traditional trade to develop performance and match it with company strategy.
• Managing team of 2 Area sales manager 11 Supervisor 15 Pre-seller driving performance with motivational strategies to exceed sales targets.
• Collaborating cross-functionally to develop wholesale channel to be up to strategy and meet market obstacles and demand.
• Developed marketing plans to support department strategies.
• Developed pricing structures based on historical and current trends and competitor activities.
• Achieved 34.5% growth above budget in 2024 YTD.
• Achieved 16.8% growth above budget in 2025 YTD.
• Achieved 43.1% growth above budget in Q.1 2026.

• Manage team of sales representatives and provide them with coaching and support by develop training program according to performance evaluation for each staff and recorded cross functional work with training team.
• Build and maintain relationships with key customers. Having 3 Top customers out of 5 in KSA under Riyadh.
• Identify and develop new sales opportunities. success to increase bakery sales 300% compare to budget.
• Forecast sales, develop budgets, Analyze sales data and identify trends.
• Monitor and report on sales performance.
• Work with other departments, such as marketing and product development, to ensure coordinated sales approach.
• Overseeing implementation of new sales programs and initiatives.
• Managing Riyadh sales budget by Close 2023 5% against budget.

Advanced review daily performance with salesman & assistant. Achieved budgeted target for all product group. Advanced daily and weekly orders up to market demand, seasons, budget. Achieved targeted weighted distributions in all trade channels. wastage controls by route, customer product seasons. Conducted route ride to have full view for the routes. Report for product complaint, place coolers planned promotion with customers, Implement lunched new SKU, Market report, credit collection.

Review daily performance with salesman & assistant. Achieved budgeted target for all product group. Daily order according to market demand. Wastage controls by review high wastage products.

Opening new HORECA customer, maintain delivery on weekly basis, develop customers by add new SKU's, succeed to open new route with 50 customers and average of 9000.SAR daily.

Collaborated with sales team to design effective sales promotions. Identified potential markets with detailed research and analysis. Delivered excellent customer service by addressing and resolving issues promptly. Reviewed daily performance across sales, assistants, and field supervisors.