Results-driven professional with expertise in leadership and team management, negotiation, and sales team training within the FMCG sector. Demonstrates strong product knowledge, market analysis capabilities, and proficiency in sales forecasting and route optimisation. Skilled in B2B relationship building, staff training, and data analysis, with a proven ability to work under pressure and solve complex problems. Fluent in Arabic with good English proficiency, adept at utilising Microsoft Office tools to enhance operational efficiency. Committed to driving business growth through strategic planning and effective team supervision.