OSAMA ROMEH

• P&L Responsibility top line sales revenue 25M SR with 42% GP
• Leading Saudi operations to accelerate growth and profitability of Alwanmed Solutions within NUPCO, Governmental sector and Private Sector.
• Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
• Directed sales and marketing management staff in successful use and development of business plans and strategies.
• Analyzed sales and marketing data for improved strategies.
• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Utilized CRM software to track sales progression and communicate project needs..
• Conducted market research to identify new opportunities and target markets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Coordinated with design and media teams to develop high-quality creative assets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Devised content strategy to effectively engage target audiences.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• P&L responsibility (Top line sales revenue 35M $)
• Managed senior-level personnel working in marketing and sales capacities.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Leading Saudi operations to accelerate growth and profitability of Hospital Product unit through Arabian Health Care and Zimmo and its 5 Divisions:

1) Anesthesia and Critical Care Division Inhaled anesthetic, SUPRANE, Sevoflurane, USP and FORANE.

2) Infusion System / IV tubing Division Oncology Infusion System Pump

3) Medication Delivery Division Drug Delivery System – Repeater pump

4) Clinical Nutrition Division Parenteral Nutrition Solutions

5) Oncology &Pharmaceutical Injectable Division HOLOXAN – UROMITEXAN

• Customer Focus: Through consulting, enhance customer satisfaction and increase our competitive advantage while building trust and relationships with customers through Commercial Partner team. NUPCO, MODA, MOH, KAMC, KSMC, KKUH, KFSH, RKH, NG.

• P&L responsibility (Top line sales revenue 60M $)
• Developed solid working knowledge of products to understand benefits to potential customers.
• Worked on leads generated by sales team to set up additional meetings.
• Adopted and optimized tool usage among marketing teams to deliver business results.
• Cultivated and developed strategic partnerships to build assigned territory.
• Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
• Maximized coverage within defined regions to penetrate organizations to utilize products.
• Facilitated channel engagement to support territory sales goals.
• Drove and delivered sales leads to convert into new business.
• Coordinated sales activities with partners and resellers to identify and close new business.
• Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Key Responsibilities and Duties: the strategic plan and portfolio management to accelerate growth and profitability of the Healthcare Business Group through 10 Distributors cross Saudi and its 6 Divisions:
  
  1) Infection Prevention Division for Surgical Site & Patient in the Hospital OR incl. Skin Prep, Clipper, Drapes & Gowns, Surgical Mask & Respirator; Patient Warming, Sterilization Monitoring, Digital Stethoscope, Biometric ECG Electrode; Casting & Splinting for Immobilization etc.
  2) Dental Division. Dental Digital Material & Equipment- Dental Implant, Dental Preventive Care.
  3) Critical Chronic Care Solutions Division Incl. Wound Care, Skin Care, I.V. Site Vascular Access etc.
  4) Health Information Systems Division with DRG Software Solutions for Hospital, MOH, Health Insurance.
  5) Orthodontic Division (incl. Lingual & Labial Aesthetic Bracket; Digital Solution etc.
  6) Food Safety Division for the Food Industry and Lab incl. Hygiene Monitoring; Pathogen Testing etc.

• Met divisional objectives by recruiting and qualifying vendor and trade bases.
• Controlled costs by streamlining operations and reducing waste.
• Set and oversaw division budgets in excess of $18 M per year.
• Established clear and consistent policies and procedures.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Organized promotional events and interacted with community to increase sales volume.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Managed accounts to retain existing relationships and grow share of business.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Drove sales by developing multi-million dollar contract sales.
• Communicated product quality and market comparisons by creating sales presentations.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Built relationships with customers and community to establish long-term business growth.

• Resolved customer issues quickly to close deals and boost client satisfaction.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

Key Responsibilities and Duties :( Infection Control, Operating Room, ICU, CCU, Cardiology, Angio)

Sales Management, Channel Management, Key Account Management, Six Sigma, Mentorship & Leading People.

• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Recruited and hired top-level talent to add value and expertise to sales department.
• Evaluated performance against goals and implemented appropriate development plans.

• Coordinated solutions for new and existing customers to meet unmet needs and resolve various issues.
• Acquired and maintained full knowledge of product technical and functional aspects to better serve customers' needs.
• Enhanced company profile by attending industry trade shows and conferences to answer questions, promote products and offer informative talks.
• Managed CRM system to coordinate information from lead sources.
• Negotiated contracts with service providers and customers to achieve profitability goals.
• Achieved sales metrics consistently by creating SMART goals based on available sales data.
• Created annual performance-based sales plans organized by sub-markets to drive consistent financial and sales growth company-wide.
• Developed multiple sales strategies to address range of project and customer types.
• Built professional relationships with local influencers to successfully boost reputation within Healthcare community.
• Promoted company's brand and cultivated new relationships by delivering expert presentations.

Johnson & Johnson Medical Devices and Diagnostics business segment produces a broad range of innovative products used primarily by health care professionals in the fields of orthopedics, neurovascular surgery, vision care, diabetes care, infection prevention, diagnostics, cardiovascular disease, sports medicine, and aesthetics.

Responsible for CORDIS Franchise – [Cordis Corporation is one of the most respected names in global interventional medical devices] Cardiology line in western & South Provinces - Saudi Arabia. selling Cardiology Stents, Catheters & Balloons for All HCPs

• Sanofi is a global life sciences company committed to improving access to healthcare and supporting the people we serve throughout the continuum of care
• Coordinated and executed marketing campaigns to generate new leads and sales opportunities
• Developed and implemented systems to track customer feedback and satisfaction
• Listened and responded to customer requests and forwarded necessary information to superiors