Results-driven and strategic business leader with over 20 years of experience in the MedTech and Healthcare sectors, seeking to leverage extensive expertise in distributor management, demand planning, and supply chain processes at BeiGene. Proven track record of driving geographical expansion, growth, and transformation across the Middle East, with a focus on achieving double-digit growth in both topline and bottom line. Specialties: Healthcare & Medical Devices, Pharmaceutical, Strategy Development & Execution, P&L Management, Business Development Marketing & Commercialization, Operations Management, Market Access, Supply chain, Demand Planning, Distribution Management.
Hi, I’m
OSAMA ROMEH
Business Distribution Director
Riyadh
Summary
Overview
23
years of professional experience
1
Language
Work History
AlwanMedRiyadh
Head of Operations& Business
01.2002 - Current
Job overview
- Strategic Supply Chain Management: Building and executing effective supply chain strategies, managing global supplier relationships (e.g., Serres Finland, Codan Germany), and analyzing supplier data to optimize performance
- Operational Leadership: Directing operations management, developing and implementing business plans, and ensuring efficient resource utilization
- Sales & Forecasting: Creating accurate sales forecasts, implementing performance-based stock management, and utilizing CRM systems to track sales and project needs
- Business Development & Marketing: Developing and implementing business development strategies, optimizing content strategies for target audiences, capturing new customers through product diversification, and managing marketing budgets to maximize ROI.
Baxter International IncRiyadh
Business Distribution Manager
01.2019 - 01.2022
Job overview
- Demand and Distribution Management:
- Directed all facets of demand and distribution for the Hospital Product Unit, ensuring alignment with sales and marketing forecasts
- Implemented robust inventory management systems across three major distributors (Olyan, Zimmo, Salehiya), optimizing stock levels and minimizing expiries
- Led the Sales & Operations Planning (S&OP) process with distributors, enhancing forecast accuracy and ensuring product availability
- Managed order processing and credit control, streamlining the order-to-cash cycle
- Logistics and Compliance:
- Oversaw the logistics of pharmaceutical distribution, ensuring compliance with cold chain requirements and Saudi Arabian regulatory standards
- Coordinated with warehouse operations to maintain efficient storage and timely dispatch of products
- Financial and Relationship Management:
- Managed a $35M P&L, demonstrating a strong ability to control budgets and report on key financial metrics
- Cultivated and maintained relationships with key stakeholders, including distributors, hospitals, and healthcare providers
- Leading Saudi operations to accelerate growth and profitability of Hospital Product unit through Arabian Health Care and Zimmo and its 5 Divisions:
- Anesthesia and Critical Care Division Inhaled anesthetic, SUPRANE, Sevoflurane, USP and FORANE
- Infusion System / IV tubing Division Oncology Infusion System Pump
- Medication Delivery Division Drug Delivery System – Repeater pump
- Clinical Nutrition Division Parenteral, Oncology &Pharmaceutical Injectable Division HOLOXAN – UROMITEXAN
3M HealthcareRiyadh
Country Channel Distribution Manager
06.2016 - 12.2018
Job overview
- Distributor and Channel Management: -Spearheaded the strategic planning and execution of channel distribution across Saudi Arabia, managing the top 10 distributors : Banaja, Cigalah, Almana , SMS ,Thimar Aljazeera , AL Turki , Aljeel ,Dallah pharm ,Tamer and Hamad
- Established and enforced distributor contracts and service level agreements, ensuring optimal performance
- Drove "Sell Out, Reach, Range, and Execution" objectives, maximizing market penetration and sales
- Supply Chain and Compliance: -Ensured efficient and compliant distribution of pharmaceutical products, adhering to all Saudi Arabian regulations
- Monitored and controlled secondary transportation, optimizing delivery times and reducing costs
- Coordinated with quality control teams to maintain product integrity and compliance
- Sales and Operations: -Drove the achievement of sales targets through effective distributor management and sales operations support
- Conducted regular performance reviews with distributors, implementing corrective actions as needed
- Managed credit control and sales administration, ensuring smooth transactional processes
- Key Responsibilities and Duties: the strategic plan and portfolio management to accelerate growth and profitability of the Healthcare Business Group through 10 Distributors cross Saudi and its 6 Divisions:
- Infection Prevention Division for Surgical Site & Patient in the Hospital OR incl
- Skin Prep, Clipper, Drapes & Gowns, Surgical Mask & Respirator; Patient Warming, Sterilization Monitoring, Digital Stethoscope, Biometric ECG Electrode; Casting & Splinting for Immobilization etc
- Dental Division
- Dental Digital Material & Equipment- Dental Implant, Dental Preventive Care
- Critical Chronic Care Solutions Division Incl
- Wound Care, Skin Care, I.V
- Site Vascular Access etc
- Health Information Systems Division with DRG Software Solutions for Hospital, MOH, Health Insurance
- Orthodontic Division (incl
- Lingual & Labial Aesthetic Bracket; Digital Solution etc
- Food Safety Division for the Food Industry and Lab incl.
3M Health CareRiyadh
Country Division Manager
06.2015 - 06.2016
Job overview
- Controlled costs by streamlining operations and reducing waste
- Set and oversaw division budgets in excess of $18 M per year
- Established clear and consistent policies and procedures
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Delivered recommendations to long-term accounts to promote brand awareness to key audience
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Organized promotional events and interacted with community to increase sales volume
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Managed accounts to retain existing relationships and grow share of business
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Drove sales by developing multi-million dollar contract sales
- Communicated product quality and market comparisons by creating sales presentations
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Compiled and analyzed data to determine approaches to improve sales and performance
- Managed revenue models, process flows, operations support and customer engagement strategies
- Built relationships with customers and community to establish long-term business growth.
3M HealthCareRiyadh
Sales Manager
08.2013 - 06.2015
Job overview
- Resolved customer issues quickly to close deals and boost client satisfaction
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Key Responsibilities and Duties :( Infection Control, Operating Room, ICU, CCU, Cardiology, Angio)
- Sales Management, Channel Management, Key Account Management, Six Sigma, Mentorship & Leading People
- Coached employees in successful selling methods and encouraged cross- selling to drive revenue
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Recruited and hired top-level talent to add value and expertise to sales department
- Evaluated performance against goals and implemented appropriate development plans.
GE HealthCare, Khobar, AL
Sales Leader Medical Diagnostic
06.2011 - 06.2013
Job overview
- Coordinated solutions for new and existing customers to meet unmet needs and resolve various issues
- Acquired and maintained full knowledge of product technical and functional aspects to better serve customers' needs
- Enhanced company profile by attending industry trade shows and conferences to answer questions, promote products and offer informative talks
- Managed CRM system to coordinate information from lead sources
- Negotiated contracts with service providers and customers to achieve profitability goals
- Achieved sales metrics consistently by creating SMART goals based on available sales data
- Created annual performance-based sales plans organized by sub-markets to drive consistent financial and sales growth company-wide
- Developed multiple sales strategies to address range of project and customer types
- Built professional relationships with local influencers to successfully boost reputation within healthcare community
- Promoted company's brand and cultivated new relationships by delivering expert presentations.
J&J Cordis
Product Specialist
06.2009 - 06.2011
Job overview
- Jeddah
- Johnson & Johnson Medical Devices and Diagnostics business segment produces a broad range of innovative products used primarily by health care professionals in the fields of orthopedics, neurovascular surgery, vision care, diabetes care, infection prevention, diagnostics, cardiovascular disease, sports medicine, and aesthetics
- Responsible for CORDIS Franchise – [Cordis Corporation is one of the most respected names in global interventional medical devices] Cardiology line in western & South Provinces - Saudi Arabia
- Selling Cardiology Stents, Catheters & Balloons for All HCPs
SanofiDammam
Institutional Specialist
01.2007 - 01.2009
Job overview
- Sanofi is a global life sciences company committed to improving access to healthcare and supporting the people we serve throughout the continuum of care
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities
- Developed and implemented systems to track customer feedback and satisfaction
- Listened and responded to customer requests and forwarded necessary information to superiors
Education
American University of Cairo
Master of Science from Sales and Marketing Education
2005-06
University Overview
Tanta University
Associate of Science from Veterinary Medicine
2001-06
University Overview
Skills
- Distributor Management
- Demand Planning
- Supply Chain Management
- Contract Negotiation
- Inventory Management
- Forecasting
- Market Access
- Regulatory Affairs
- Cross-functional Team Leadership
- Strategic Planning
- P&L Management
- Business Development
Operational excellence
Organizational development
Business analysis
Logistics management
Cross-functional coordination
Teamwork and collaboration
Relationship building
Team leadership
Operations oversight
Operations management
Inventory tracking and management
Customer relations
Performance improvements
Customer service
Administrative management
Budget development
Logistics
Customer service management
Data management
KPI tracking
Performance evaluation and monitoring
Proficient in [software]
Business forecasting
Inventory control
Financial oversight
Process improvements
Financial management
Inventory management
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
Business Distribution Manager
Baxter International Inc
01.2019 - 01.2022
Country Channel Distribution Manager
3M Healthcare
06.2016 - 12.2018
Country Division Manager
3M Health Care
06.2015 - 06.2016
Sales Manager
3M HealthCare
08.2013 - 06.2015
Sales Leader Medical Diagnostic
GE HealthCare, Khobar
06.2011 - 06.2013
Product Specialist
J&J Cordis
06.2009 - 06.2011
Institutional Specialist
Sanofi
01.2007 - 01.2009
Head of Operations& Business
AlwanMed
01.2002 - Current
American University of Cairo
Master of Science from Sales and Marketing Education
Tanta University
Associate of Science from Veterinary Medicine
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