Parth Malhotra

· Developing and executing comprehensive marketing plans and pricing strategies for the entire hotel to maximize revenue and achieve optimal occupancy.

· Conducting in-depth analysis of consumer behaviour, market trends, historical data, and competitor pricing to forecast demand and implement data-driven marketing campaigns, promotional offers, and strategic pricing initiatives.

· Designing and delivering targeted marketing campaigns, special offers, and promotional packages to drive bookings, enhance brand awareness, and stimulate demand during need periods.

· Managing and optimizing performance across all distribution channels, including the hotel's brand website, online travel agencies (OTAs), and global distribution systems (GDS), to expand reach and maximize revenue.

• Responsible for the Revenue Management & Distribution function at Stamford Plaza, Adelaide (335 Keys)
• Spearheaded targeted promotional campaigns and strategic partnerships with OTAs, leading to a 18% rise in direct bookings and consistently being top performer on OTAs when compared within compset and market
• Introducing data-driven forecasting models to accurately predict demand patterns, enabling proactive inventory management and optimizing room pricing to capture untapped revenue opportunities
• Collaborating cross-functionally with sales, marketing, and operations teams to align revenue strategies with overarching business objectives, fostering a cohesive and results-driven approach
• Weekly RevMax meeting with all stakeholders to review the overall performance, identify new opportunities and action plans

• Responsible for the Pre-opening and Revenue Management function for 3 new properties in Kolkata, West Bengal, India
• Formed pre-opening business strategy for the three hotels
• Prepared overall hotel budget and Revenue Management and distribution capex for Taj City Centre New Town and Raajkutir IHCL SeleQtions
• Setup of CRS (SynXis), PMS (Opera), OTAs Setup, & HRO office was done to ensure smooth and seamless systems are in place
• Managed relationship with owners and conducted monthly performance review with owners
• Weekly Meeting with IHCL Corporate Pre-opening Team to review the overall progress, performance and opportunities ahead

• Overall, I was responsible for looking after the Revenue Management and Distribution function for Vivanta Langkawi, Rebak Island Malaysia
• To develop, implement, monitor, and control all sales strategies for resort
• Prepare price matrices for all the segments and guide sales team accordingly
• Stimulate business in low demand periods through attractive packages, promotions and marketing initiatives as required
• To provide inputs and to supervise the reservation team in their daily tasks including training, counsel, oversee performance reviews, resolving problems and recommending discipline as appropriate
• Plan monthly social media calendar as per the market trends and digital marketing initiatives

• Responsible for the Revenue Management and distribution function for 3 hotels
• Taj Falaknuma Palace, Hyderabad, India | Vivanta MG Road, Vijayawada, India | The Gateway Hotel Beach Road, Visakhapatnam, India

• Company Overview: The prestigious Management Training program by IHCL was for 18 months, where I went through the various phases and got exposure of all the operational department and got specialised in Revenue Management & Distribution function
• The prestigious Management Training program by IHCL was for 18 months, where I went through the various phases and got exposure of all the operational department and got specialised in Revenue Management & Distribution function
• CSR Phase (2 Months) - Mobilization and Placement for Taj Tata Strive Skill Building Centre, Varanasi
• Revenue Management (8 Months) - IHCL, Corporate Office
• Shadow Manager Phase (8 Months) - Taj Palace, New Delhi and Taj Falaknuma Palace, Hyderabad
• The prestigious Management Training program by IHCL was for 18 months, where I went through the various phases and got exposure of all the operational department and got specialised in Revenue Management & Distribution function

• Got familiarised with System knowledge, process and market intelligence
• Learned and understood the basic concepts of Revenue Management
• I helped in testing and deployment of new Revenue Management System across the organisation
• (IDeas Revenue Management System)