Piyush Mehra
Kuwait,Kuwait
Summary
Accomplished professional with expertise in category management, retail management, and key account management. Demonstrates proficiency in assortment planning, pricing strategy, and consumer promotions to drive business growth and enhance market presence. Skilled in inventory planning and end-of-life promotion strategies, ensuring optimal stock levels and maximising product lifecycle value. Committed to leveraging strategic insights to achieve organisational goals and deliver exceptional results.
Creative thinker with strategic mindset and knack for identifying market trends and consumer needs, coupled with strong communication and leadership skills. Background in marketing and project management, seamlessly transferring to brand development and team coordination. Ready to drive brand growth and innovation .
Overview
22
22
years of professional experience
1
1
Certification
Work history
Brand Manager – Fnac & Aleph (Apple Retail)
Cenomi Retail (KSA)+ Al-Futtaim Company
Riyadh, Kingdom of Saudi Arabia
01.2025 - 11.2025
- Managing Category and Retail Management (IT, Telecom, Appliances, Editorial and stationaries)
- P&L and Business Management
- Sales and Strategic Planning
- Cross-Functional Leadership and Vendor Relations
- Developed and executed brand strategies to enhance product visibility and customer engagement.
- Managed cross-functional teams to implement marketing initiatives and drive brand loyalty.
- Analyzed market trends and consumer insights to inform product positioning and promotional campaigns.
- Created and maintained brand guidelines to ensure consistency across all marketing materials and channels.
- Collaborated with retail partners to optimise in-store merchandising and enhance customer experience.
- Lead training sessions for staff on brand messaging and customer interaction techniques.
Country Manager – Kuwait
Abdulwahed Ahmed Bin Shabib Trading Co
Kuwait, Kuwait
05.2023 - 12.2024
- Led strategic initiatives to enhance market presence and foster relationships with key stakeholders.
- Developed and implemented operational strategies to optimise efficiency across various departments.
- Managed cross-functional teams to drive alignment on business objectives and improve overall performance.
- Oversaw financial planning and budget management to ensure sustainable growth within the region.
- Developed and executed brand strategies to enhance market presence and customer engagement.
Category Manager – Information Technology
Best Al Yousifi
Kuwait, Kuwait
01.2019 - 05.2023
- P&L Management:
- Product Management:
- Vendor and Store Relationships:
- Cross-Functional Management:
Category Manager – Information Technology
Xcite Electronics: - AL Ghanim Industries Ltd
Riyadh, Riyadh Region
01.2016 - 12.2018
- P&L Management:
- Product Management:
- Vendor and Store Relationships:
- Cross-Functional Management:
Key Account Manager: - Retail Business PSG & IPG
HP Middle East
Kuwait, Kuwait
01.2015 - 12.2015
- Predictably meet or Exceed 100% Sell thru Revenue goals for each quarter for my Region.
- Customer Engagement/Go-to-market execution
- (www.hp.com)
Product category manager
Best al Yousifi
Kuwait, Kuwait
02.2013 - 12.2014
- Led product development initiatives that enhanced portfolio alignment with market trends.
- Collaborated with cross-functional teams to optimise category strategies and execution plans.
- Conducted in-depth market analysis to identify growth opportunities and competitive positioning.
- Developed pricing strategies that maximised profitability while maintaining brand integrity.
- Managed supplier relationships ensuring product quality and timely delivery of materials.
- Implemented data-driven decision-making processes that improved product lifecycle management.
- Facilitated training sessions for team members on best practices in category management.
Category Manager – Information Technology
Electrozan Trading Co W.L.L.
Kuwait, Kuwait
01.2011 - 01.2013
- P&L Management:
- Product Management:
- Vendor and Store Relationships:
- Cross-Functional Management:
Category Manager – Information Technology
Reliance Retail Ltd
Mumbai, India
01.2009 - 01.2011
- P&L Management:
- Product Management:
- Vendor and Store Relationships:
- Cross-Functional Management:
- Developed comprehensive category strategies for IT products to enhance market positioning.
- Evaluated supplier performance and negotiated contracts to secure favourable terms.
- Collaborated with cross-functional teams to align product offerings with customer needs.
- Analysed market trends and competitor activities to inform purchasing decisions.
- Managed inventory levels to ensure optimal stock availability and reduce excess.
Key Account Manager : - Retail & Channel PSG & IPG
HP India Sales Ltd
Mumbai, India
01.2007 - 01.2009
- Predictably meet or Exceed 100% Sell thru Revenue goals for each quarter for my Region.
- Strategic planning
- (www.hp.com)
- Developed and maintained strong relationships with key retail and channel partners to enhance collaboration.
- Executed strategies to drive sales growth and market share for assigned accounts in competitive environments.
- Analysed market trends and customer feedback to inform product positioning and promotional activities.
- Coordinated cross-functional teams to ensure seamless execution of marketing campaigns and product launches.
- Delivered presentations to stakeholders to communicate account performance and growth opportunities effectively.
Consultant: - Business Solutions
HCL Info systems Ltd
Mumbai, India
01.2004 - 01.2007
- Consultant: - Business Solutions
- Channel Sales Executive in Toshiba Division of HCL INFOSYSTEMS.
- (www.hcl.in)
- Conducted comprehensive analysis of client requirements to develop tailored business solutions.
- Collaborated with cross-functional teams to streamline project workflows and enhance service delivery.
- Facilitated workshops to gather stakeholder feedback and align project objectives with business goals.
- Developed detailed project documentation and reports to ensure transparency and effective communication.
Education
Master's degree - DATA SCIENCE || UCAM || Triple Certification
Master's Degree in DATA SCIENCE || UCAM || Triple Certificat
Universidad Católica de Murcia (UCAM) Spain 08.2025 -
Executive MBA - Retail Management
Indian Institute of Management (IIMA)
Ahmedabad 01.2013 - 01.2014
M.B.A - Sales and Marketing
Bharati Vidyapeeth Deemed University
Pune 01.2007 - 01.2009
B.E. - Electronics and Telecommunication Engineering
Amravati University
Shegaon 01.2001 - 01.2004
Skills
- Category Management
- Retail Management
- Key account Management
- Assortment planning
- Pricing strategy
- Consumer promotions
- Inventory planning
- End of life planning/promotion
- Customer-Focused approach
- Consumer research methods
- Marketing analytics mastery
- Time management excellence
- Feedback receptivity
Certification
- Purchasing Foundations
- Introduction to Data Science
- Data Science Foundations Fundamentals
- SEO Foundation
- Digital Marketing Foundation
- Sales Forecasting
Languages
English
Fluent
Hindi
Advanced
Chinese (Mandarin)
Beginner
Marathi
Upper intermediate
Training & Development
Indian Institute of Management (IIMA) – Retail Management
Personal Details
- Date of Birth: 13rd May 1980
- Location: Kuwait
Timeline
Master's degree - DATA SCIENCE || UCAM || Triple Certification
Master's Degree in DATA SCIENCE || UCAM || Triple Certificat
08.2025 -
Brand Manager – Fnac & Aleph (Apple Retail)
Cenomi Retail (KSA)+ Al-Futtaim Company
01.2025 - 11.2025
Country Manager – Kuwait
Abdulwahed Ahmed Bin Shabib Trading Co
05.2023 - 12.2024
Category Manager – Information Technology
Best Al Yousifi
01.2019 - 05.2023
Category Manager – Information Technology
Xcite Electronics: - AL Ghanim Industries Ltd
01.2016 - 12.2018
Key Account Manager: - Retail Business PSG & IPG
HP Middle East
01.2015 - 12.2015
Product category manager
Best al Yousifi
02.2013 - 12.2014
Executive MBA - Retail Management
Indian Institute of Management (IIMA)
01.2013 - 01.2014
Category Manager – Information Technology
Electrozan Trading Co W.L.L.
01.2011 - 01.2013
Category Manager – Information Technology
Reliance Retail Ltd
01.2009 - 01.2011
Key Account Manager : - Retail & Channel PSG & IPG
HP India Sales Ltd
01.2007 - 01.2009
M.B.A - Sales and Marketing
Bharati Vidyapeeth Deemed University
01.2007 - 01.2009
Consultant: - Business Solutions
HCL Info systems Ltd
01.2004 - 01.2007
B.E. - Electronics and Telecommunication Engineering
Amravati University
01.2001 - 01.2004