Prue Kline
Saint Peters
Summary
Sales and Marketing professional with experience across the hotel and wine industries having successfully performed in; strategy development, channel marketing, events and sales roles. Key Strengths: Excellent communication and presentation skills Strong work ethic with a focus on exceeding business expectations Appreciation of what can be achieved as a team and the ability to lead Sound business acumen and ability to deliver results
Overview
19
19
years of professional experience
Work History
Events, Marketing and Membership Manager
Wine Communicators of Australia
08.2018 - 05.2024
- Managed membership database, ensuring accurate record-keeping and timely updates on renewals or changes in status.Managed the website and social media platforms
- Managed the WCA webinar program
- Organised successful networking events, fostering connections among members and industry professionals.
- Organised national events such as Royal Wine Show Lunches and Wine Communicator Awards
- Facilitated the annual Wine Industry Mentor Program with key industry stakeholder and 100+ participants
- Developed strong relationships with key stakeholders, including corporate partners, sponsors, and industry organisations.
Corporate and Luxury Experiences Manager
The Lane Vineyard
04.2016 - 07.2018
- Represented The Lane brand in the tourism trade and generate new business in both FIT and corporate markets.
- Responsible for business development and securing new bookings
- Responsible for negotiating rates for the wholesale and inbound market
- Managed the content for on-line booking sites e.g. Red Balloon, Ultimate Winery Experiences
- Coordinated experience bookings, trade famils and on-site events
- Hosted site famils for tourism trade and potential corporate clients
- Managed the relationship with local and interstate clients and tourism partners
- Represented the business at various trade shows & tourism events
Channel Planning Manager- Direct To Consumer
Fine Wine Partners
09.2010 - 09.2015
- Developed sales strategies and executed the activity plan for multiple wine clubs across the wine business.
- Lead the strategic development of the D2C sales activation plan
- Coordinated each sales activity with internal & external stakeholders
- Analysed financial sales results and communicated key learning’s
- Responsible for Database Management across all wine clubs
- Responsible for Wine Club marketing collateral for multiple brand
Marketing Officer- International Visits
Wine Australia
01.2005 - 03.2009
- Managed Wine Australia’s visitation program and was the key liaison between international media/trade and hosting wine companies.
- ·Coordinated all aspects of the itinerary for visiting media and trade in liaison with international Wine Australia offices.
- Liaised with wineries, restaurants, hotels and tourism providers to facilitate visits and promote the best Australia has to offer
- Hosted guests during their stay (as required)
Education
Bachelor of Business Management - Hospitality & Tourism
University of South Australia
Adelaide03-2003
Advanced Diploma in International Hotel Management - Hospitality And Tourism Management
International College of Hotel Management
Adelaide, SA09-2001
Le Cordon Bleu Diplome Culinaire D’Hotelier - Hospitality And Tourism Management
International College of Hotel Management
Adelaide,SA09-2001
Skills
- CRM Programs
- Traction
- Magento
- Microsoft Office
- Word
- Excel
- PowerPoint
- EDM Development (basic)
- CRM software proficiency
- Membership acquisition
- Event planning support
- Strong organization
- Cross-functional coordination
- Teamwork and collaboration
- Customer service
- Attention to detail
- Excellent communication
- Adaptability and flexibility
- Relationship building
- Professional and courteous
- Strategic planning
Timeline
Events, Marketing and Membership Manager
Wine Communicators of Australia
08.2018 - 05.2024
Corporate and Luxury Experiences Manager
The Lane Vineyard
04.2016 - 07.2018
Channel Planning Manager- Direct To Consumer
Fine Wine Partners
09.2010 - 09.2015
Marketing Officer- International Visits
Wine Australia
01.2005 - 03.2009
Bachelor of Business Management - Hospitality & Tourism
University of South Australia
Advanced Diploma in International Hotel Management - Hospitality And Tourism Management
International College of Hotel Management
Le Cordon Bleu Diplome Culinaire D’Hotelier - Hospitality And Tourism Management
International College of Hotel Management
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