Accomplished professional with extensive expertise in category management, market and data analysis, and vendor relationship management. Proven track record in negotiation and strategic planning, driving successful product knowledge initiatives, and fostering collaboration and communication within teams. Adept at team mentorship and development, delivering impactful presentations, and utilising Salesforce CRM to achieve sales goals. Skilled in decision-making authority, market and competitive analysis, brand-building strategies, pricing strategy development, supplier management, supply chain understanding, sales goal attainment, and inventory control. Committed to leveraging these competencies to drive business growth and operational excellence.