Qusai Aljaberi

Jointly agree with channel manager and execute respective channel strategies, identify key customers within their areas and propose plan to introduce new products and increase size of business with them, increase the distribution coverage by opening new accounts and evaluating their potential. Is responsible for the achievement of category wise budgeted volumes and customer service. Ensuring sales rep productivity and efficient routing. Ensuring collection on time. Building relationships with customers. Exploring new product opportunities in his /her channel and customers.

• Accountable for the achievement of the area sales growth targets by category
• Achieve the core distribution (listing of new Stock Keeping Unit (SKU)), picture of success targets and the agreed visibility and other elements in the Business Development Agreement (BDA)
• Develop a strong relationship with the customer and initiate negotiation of the contract (visibility, shelve space, promotions and implementations)
• Organize field visits on a daily basis and follow up with stores in the assigned area to ensure availability of products
• Report market intelligence (sales analysis, monthly initiative implementations, competitor activities, launches, customer plans, and shopper profiles) to sales management
• Ensure that the promotional plan is implemented effectively and efficiently in store in the assigned area(s)
• Ensure on shelf availability of all products based on core distribution by communicating with the merchandiser and following up with store visits
• Ensure collection and financial reconciliation made in line with company set payment terms
• Follow up with merchandisers on their daily journey plan and resolve any issues that may arise
• Provide constructive feedback on stock handling and implementation of the products on the shelves, checkouts, secondary placements, and gondolas

• Engage with customers to share coffee expertise through storytelling and coffee tastings
• Work collaboratively with a team of Sales Specialists to achieve sales goals
• Showcase and demonstrate the use of our wide range of coffee machines
• Provide exceptional customer service that will engage and inspire the customer leading to loyalty and sales
• Cultivate and develop new client relationships and build long lasting relationships with our current clients
• Ensure operational compliance and quality standards