Industrial Engineer and retail expert with a strong desire to gain deeper knowledge and hands-on experience, striving to reach the highest level of professionalism. Well-prepared to contribute in dynamic environments with strong growth potential, leveraging a solid background in retail along with engineering, analytical, managerial, and supervisory skills to design and implement efficient systems focused on improving quality, productivity, and operational performance.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Assistant Category Manager - Commercial
Panda Retail Company - Savola Group
Jeddah
06.2023 - Current
Lead category management for Beverages "Malt Beverages, Juices, Tea & Coffee" managing strategic partnerships with Carlsberg, Nestle, Lipton, AlMarai and AlRabie.
Highlight the opportunities to develop the business and solve the problems.
Developed responsive pricing and promotion strategies, benchmarking against competition.
Implemented a store typology-based on planogram strategy using bay capacity, supplier reach, and item performance to tailor assortment and coverage.
Built item and supplier-level roadmaps aligned with forecasts and margin targets, ensuring back and front margin optimization.
Calculate the demand and forecast with Supply Chain team as per the sales history.
Support the Marketing team to prepare the weekly leaflet offers and insure all the assortments are covered.
Launch Plan Activities / Store Activities / Season Activities.
Leading pricing and promotional strategy implementation while tracking competitor movements and adapting to market dynamics.
Worked closely with sales team to manage inventory levels effectively.
Facilitated training sessions for team members on efficient handling of category-specific tasks and responsibilities.
Identified potential suppliers by conducting thorough market analysis.
Developed promotional strategies, boosted product sales.
Improved product visibility by implementing innovative shelf layout strategies.
Reviewed performance metrics regularly, identified areas of improvement within the category management process.
Category Management Associate - Commercial
Panda Retail Company
Jeddah, Saudi Arabia
10.2022 - 06.2023
Implement sales price / margin settings based on the market potentials.
Highlight the potential brands.
Adding new assortments/items to develop category growth.
Reviewing the Availability for top items on a weekly basis.
Check the market prices on a weekly basis for the top selling items.
Supplier Management Specialist
Panda Retail Company - Savola Group
Jeddah, Mecca Region
09.2021 - 09.2022
Managing supplier's performance.
Develop & Renewal contracts along the cross-function alignments.
Generate different type of income to the business through other income channels.
Ensuring OTIF & Availability targets.
Enhanced supply chain efficiency by conducting regular audits of supplier performance.
Procurement Coordinator
Jeddah Central Markets Co.
Jeddah, Mecca Region
06.2021 - 09.2021
Managing procurement department
Develop a new contracts
Supply chain management
Warehouse management
Education
Bachelor of Science - Industrial Engineering
King Abdulaziz University
Jeddah, Mecca Region
04.2021
Skills
Microsoft Office
Training and development
Budget forecasting
Database organization
Planogram strategy
Promotional strategy
P and L management
Category insights identification
E-commerce systems
Strong problem solver
Inventory control
Data Analysis
Fully Functional under pressure
Critical Decision Maker
Socially Active
Category management
Category planning and management
Sales & Marketing budget management
Market Share Analysis
E-Commerce strategies
Achievements
Long term strategy with Al Rabie company after the implementation of the excise tax which leading to SAR +12M growth in 2024 Vs. 2023.
Total Beverages market share growth by 2.13% - Half one 2025.
Launching "ZOI ICED TEA" in Panda generating a total of SAR 8M.
Recipient of the “Share Grower Award” for highest market share growth in 2024 Vs. 2023 total grocery food division.
Generating SAR +2.5M/Yearly by Launching "Specialty Coffee" in MT.