Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Asaad A. Alattas - Marketing

Jeddah,Mecca Region

Summary

Professional Summary Results-driven marketing professional with a passion for creative strategy and government communications. Experienced in leading large-scale campaigns for ministries and public entities, with expertise in stakeholder engagement, events, and market-driven communications. Skilled in project execution under pressure, with a strong focus on impact, efficiency, and results.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work history

Consultant

Pure Consulting
Jeddah
10.2024 - Current
  • Worked directly with government ministries and entities on large-scale national communication campaigns.
  • Led marketing communications for Madinah Development Authority & Madinah Destination Management Office (Q1 2024 – Q1 2025).
  • Planned and executed official side events at the Saudi World Economic Forum 2024.
  • Advised on strategy, media relations, and stakeholder engagement for high-profile government initiatives.

(Assistant Marketing Manager)

Prince Mohammed Bin Salman College
Jeddah - King Abdullah Economical City, KSA
11.2022 - Current
  • Increased Leads Quality of large-scale marketing campaigns by 20% in Q1 2023 by implementing best customer journey optimization practices.
  • Conducted intensive Post Campaign Analysis (PCA) to uncover unique insights for future marketing campaigns.
  • Supervised all Marcom and planning activities to achieve company goals.
  • Oversaw multi-channel lead generation campaigns with HubSpot/Infobip.

(Marketing Communications & Events Supervisor)

Mohammed Yosuf Naghi Motors Co. (Nissan Manahil)
Jeddah, Saudi Arabia
09.2019 - 11.2022
  • Boosted public image for target audiences using multiple engagement platforms.
  • Established working relationships with trusted national contractors and suppliers.
  • Facilitated smooth running of events, leading pre-event team briefings to present final action plan and provide updates on last-minute details.

Education

Bachelor of Advertising Communications - Advertising

University of Business And Technology
Jeddah
09.2015 - 05.2020

Skills

  • Post Campaign Analysis (PCA)
  • Content and asset management
  • SEO
  • Brand guardianship
  • Campaign management
  • Quantitative and qualitative market research
  • Product forecasts
  • Budget development and management

Languages

Arabic
Native language
English
Master or proficient
C2

Timeline

Consultant

Pure Consulting
10.2024 - Current

(Assistant Marketing Manager)

Prince Mohammed Bin Salman College
11.2022 - Current

(Marketing Communications & Events Supervisor)

Mohammed Yosuf Naghi Motors Co. (Nissan Manahil)
09.2019 - 11.2022

Bachelor of Advertising Communications - Advertising

University of Business And Technology
09.2015 - 05.2020

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Asaad A. Alattas - Marketing