

As a strategic investments professional, focusing on identifying, structuring, and delivering high-impact real estate opportunities that shape destinations and create long-term economic value is the core of the work. My work sits at the intersection of investment strategy, development, and national transformation grounded in purpose, leadership, and continuous learning.
Over the past decade, I have developed broad experience across investment management, portfolio strategy, deal structuring, and hospitality development. Today, I serve as Associate Director – Strategic Investments at Diriyah Company, contributing to one of the world’s most iconic projects and supporting the delivery of integrated, world-class cities that reflect the ambition of Vision 2030.
The professional journey has extended from asset management and fund structuring to global exposure in markets such as the United States and Europe, and into senior roles that shaped investment decisions, led multi-billion-riyal initiatives, and involved collaboration with government entities, private developers, and international partners.
Leadership is viewed as a product of character, curiosity, and culture. Passion lies in exploring sports, destinations, and global experiences drawing lessons that fuel creativity and broaden perspective. This balance between strategy and exploration continually shapes thinking, connection, and leadership style.
Always driven by purpose, impact, and adding meaningful value.
Driving value creation through strategic investments, financial analysis, and deal structuring. The role covers the full investment cycle from opportunity evaluation and feasibility studies to financial modeling and structuring deals aligned with long-term strategy.
Responsibilities also include contributing to investment strategy development, annual budgeting while guiding and supporting team members to strengthen capabilities and performance.
Core Areas of Expertise:
• Strategic & Investment Analysis
• Deal Structuring & Negotiations
• Feasibility Studies & Financial Modeling
• Leadership & Team Development
Actively involved in the development of the hotel since Nov 2022, and later appointed as a Board and Executive Committee Member to guide the project’s direction and oversee its progress.
• Oversaw strategic decisions as part of the Board and Executive Committee.
• Worked closely with key stakeholders to manage the hotel’s development and delivery.
• Helped align the project’s vision with investment goals and operational readiness.
Burj Al Madinah company is Joint Venture between Awqaf Investment and Taiba Investment for the development of “5 Star Hotel with almost of 400 keys” in the central area of Madinah.
• Led real estate investments across Makkah and Madinah, from opportunity sourcing to execution.
• Prepared and reviewed investment recommendations for the Investment Committee and Board.
• Oversaw budgeting, valuation, and performance tracking to ensure alignment with corporate objectives.
• Managed feasibility studies, financial models, and project cash flows.
• Directed due diligence, deal structuring, and negotiation of legal agreements.
• Supervised design and construction to ensure timely, high-quality delivery.
• Guided the team to achieve strategic and operational targets.
• Ensured compliance with internal controls and regulatory standards.
Hobbies:
1- Structuring the investment of land in Diriyah for the development of a 5-star hotel and Branded Residence (2025 - ongoing)
2- Structuring the investment of land in central Makkah with a value of over 3 billion Saudi Riyal for the development of a 5-star hotel and Branded Residence (2024 - 2025)
3- Managing the development of a 5-star Hotel in the central area of Madinah (2022-2025)
4- Structuring and managing the development of a mixed-use project in Riyadh with an area of more than 200 thousand sqm including a component of retail, hospitality, and entertainment (2023- 2024)
5- Underwriting the acquisition of a multifamily property with a value of over 100 million USD in Chicago, USA (2023)
6- Structured cash and in-kind compensation for land in central Makkah with a value of over 1.5 billion Saudi Riyal (2022- 2023)
7- Structured a RE Fund with a value of 4 billion Saudi Riyal for infrastructure development of land in Riyadh (2022)
8- Managed an income-generating RE Fund in Riyadh (2020-2022)
9- Managed and liquidated a RE Fund in Jeddah (2020-2021)
10- Managed an infrastructure RE Fund in Riyadh (2018-2020)
11- Structured a Real Estate investment traded Fund "REIT" of two 5-star hotels in Riyadh and Khobar (2017-2018)