Rafat AL Orqubi

Managing DSD sales operations with the field team.

Following up on delays in frozen product sales.

Handling monthly sales performance for A‑class customers.

Tracking and ensuring achievement of monthly sales targets.

Preparing and submitting stock requests for the branch.

Following up on customer payments and collections.

Activating and listing new items in the market.

Managing market activities such as sampling, product displays, and POSM execution.

Following up on claims and ensuring proper documentation.

Led and managed administrative staff to maintain smooth daily operations.

Analysed operations metrics and tracked KPIs to support data-driven business strategies.

Established sales targets and developed strategic plans to achieve objectives.
Monitored order flow and coordinated with internal teams for timely delivery.
Conducted regular inventory audits at customer locations and warehouse for stock accuracy.
Shared monthly promotional strategies to enhance customer engagement and drive sales.
Negotiated order terms and volumes to optimize business results.
Analyzed market pricing, providing competitive recommendations to customers.
Managed flyer participation and artwork coordination, reporting progress to management.
Secured agreements for improved product visibility in retail environments.

Oversaw modern trade channels across the Kingdom, acting as the primary liaison between agency and distributor partners.
Managed daily coverage of approximately 500 markets.
Reported directly to the Head Office and the MT Development Manager.
Planned and executed weekly promotional campaigns and in-store activities.
Ensured continuous coverage of all key target marketing areas.
Monitored distributor performance to guarantee optimal stock availability

● Managed all channels (MT/GT) in the central region, ensuring alignment and achievement of company and customer goals.

● Planned and executed brand promotion events and activities.

● Supervised promotional programs to incentivize point-of-purchase.

● Collaborated with sales and marketing teams to implement promotions.

● Worked with supervisors to reduce damaged stock and near-expiry items.

● Reported market updates to the head office.

● Managed supervisors to ensure key target marketing areas were covered.

● Provided excellent customer service to designated accounts.

● Conducted daily field monitoring. Ensured stock availability through distributor company daily follow-ups.

Handled a specific area under a supervisor, specializing in the bedroom section.

● Collaborated with colleagues to make the product range accessible and appealing to customers.

● Shared knowledge and provided advice to customers.

● Maintained cleanliness and correct presentation of products, including price labelling.

● Assisted customers enthusiastically, including upselling.

● Engaged in continual learning through customer feedback and colleague input.

● Assisted customers in assembling their desired products