Summary
Overview
Work history
Education
Skills
Timeline
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Raghad Alayaf Alayaf

Raghad Alayaf Alayaf

Saudi Arabia,Riyadh

Summary

A passionate and creative marketing professional driven by impact. I strive to make a difference in every project I lead by blending creativity with strategic thinking. I closely follow market trends, identify opportunities, and turn insights into results that support business growth and continuous development. Known for strong communication skills, proactive follow-through, and effective execution. I believe in my creativity and my ability to inspire, lead, and adapt in fast-paced environments.

Overview

7
7
years of professional experience

Work history

Project manager

Saudi Digital Academy
ٍRiyadh
11.2024 - Current
  • Led and executed the bootcamp campaign from day one, including planning, coordination, and follow-up.
  • Managed Finland Game Development Campaign, including ideation, content creation, and influencer selection.
  • Developed exhibition content for LEAP 2024.
  • Designed and executed the student kit branding and partnered with suppliers.
  • Installed building branding stickers and signage.
  • Organized "The Hub" networking event and managed internal communications.
  • Managed content for TikTok platform.
  • Supervised the final video production for Hemma Bootcamps.

Marketing manager

Eataa
Riyadh, Riyadh Region
01.2024 - 11.2024
  • Developed and executed creative marketing campaigns aligned with the brand identity of the Italian restaurant.
  • Led and implemented promotional strategies for global and local occasions to enhance brand engagement.
  • Created and managed influencer marketing campaigns to boost visibility and reach targeted audiences.
  • Designed customer engagement initiatives to enhance overall dining experience and brand loyalty.
  • Conceptualized and organized photoshoots, from ideation to execution, ensuring visual consistency across platforms.
  • Collaborated with operational teams to align marketing strategies with in-store customer experiences.
  • Managed digital content planning and execution, including promotional calendars and seasonal marketing plans.

Project manager

Raqmyon
Riyadh, Riyadh Region
12.2023 - 12.2024
  • Conducted in-depth research and data validation on over 400 marketing companies in Saudi Arabia.
  • Reviewed and verified company information to ensure accuracy in the annual industry report.
  • Collaborated on enriching the platform’s marketing company directory from 112 to 400+ entries.
  • Supported data entry and publishing on the official website.

Traffic Manager

Tact Digital Marketing
Riyadh
08.2023 - 01.2024
  • Organizing the overall process of Ministry of Culture projects from initial request to final delivery.
  • Coordinate work flow within the project team and ensure tasks are assigned, deadlines are met, and dependencies are identified and managed effectively.
  • Establish priorities, manage deadlines for multiple projects, prioritize them accordingly, and monitor and implement deadlines to ensure timely completion of tasks and deliverables.

Marketing Manager

Drive7
Riyadh
12.2022 - 03.2023
  • Analyzing marketing problems
  • Preparing a marketing strategy and plan
  • Activating digital campaigns on Google ads, snap ads, TikTok ads, Facebook
  • Analyze customer data and campaign performance to drive improvements.

Marketing Specialist

Riyadh Club
Riyadh
05.2022 - 10.2022
  • Developing the club's facilities and services provided to subscribers and visitors
  • Activating the role of the mascot as a marketing and promotion tool for the Riyadh Club and its participation in sporting activities and events outside the club
  • Preparing the sponsorship file for the sports season, and holding meetings with interested companies
  • Re-pricing the academies
  • Activating programs and events for the academies
  • Meeting with companies to achieve a wide spread of Riyadh Club academies

Marketing manager

Tech Address ( MOKAB )
Riyadh
04.2020 - 03.2022
  • - Manage all marketing and planning activities to achieve company goals.
  • Analyze customer data and campaign performance to drive improvements.
  • Developed impactful brand and style guides.
  • Produced marketing materials with creative thinking skills.
  • Achieve greater team efficiency and effectiveness to continue to grow revenues significantly year over year.
  • Liaise with sales, technology and customer service teams to drive the completion of marketing campaigns on time and on budget.
  • Monitor the performance of marketing campaigns and adapt the strategy as needed to ensure business objectives are consistently achieved.


Social Media Marketing Coordinator

Tech Address ( Mokab )
Riyadh
04.2018 - 08.2019
  • Scheduling and creating diverse and interactive content on social media
  • Maintaining brand image by monitoring social media interactions
  • Driving continuous improvement of content to increase conversion rate and customers


Education

Bachelor of Business Administration - Business Economy Management

Princess Nourah Bant Abdul Rahman University
Riyadh
05.2020

Skills

  • Good Communication
  • Analytical skills
  • Dealing with problems
  • Office program
  • Negotiation and persuasion
  • Creative thinking
  • Quick learning
  • Planning and Execution

Timeline

Project manager

Saudi Digital Academy
11.2024 - Current

Marketing manager

Eataa
01.2024 - 11.2024

Project manager

Raqmyon
12.2023 - 12.2024

Traffic Manager

Tact Digital Marketing
08.2023 - 01.2024

Marketing Manager

Drive7
12.2022 - 03.2023

Marketing Specialist

Riyadh Club
05.2022 - 10.2022

Marketing manager

Tech Address ( MOKAB )
04.2020 - 03.2022

Social Media Marketing Coordinator

Tech Address ( Mokab )
04.2018 - 08.2019

Bachelor of Business Administration - Business Economy Management

Princess Nourah Bant Abdul Rahman University

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Raghad Alayaf Alayaf