Rahaf Emad AlDulaijan
Khobar,Saudi Arabia
Summary
Results-driven Brand Manager with 6+ years in Food & Beverage, experienced in launching and scaling brands in the Saudi market. Skilled in brand development, operations, and strategic marketing. Proven ability to lead teams and deliver innovative campaigns that drive growth.
Overview
2026
2026
years of professional experience
1
1
Certification
Work history
Head of marketing
Takara Hospitality Group
Khobar, Saudi Arabia
07.2025 - Current
- Lead marketing strategy and execution for Ziba, Takara, SoldOut, and Cali’s.
- Develop campaigns, menus, and seasonal activations to boost awareness and sales.
- Oversee brand identity, packaging, and content creation across fine dining and cloud brands.
- Manage influencer marketing, social media growth, and PR initiatives.
- Coordinate with Operations and Costing teams to align campaigns with business goals.
- Track sales performance (dine-in & aggregators) and implement growth strategies.
Marketing manager
Coffee Taste Co
Khobar
12.2024 - 12.2025
- Managing Marketing for Dose Cafe
- Conducted market research to guide product innovation and improve packaging across multiple brands.
- Managed Dose Café's online store.
- Developed recipes and new food products across the F&B category, combining culinary innovation with market demand.
- Menu Engineering for All brands.
- Successfully led the refresh of Dose Café, including a full menu revamp to align with evolving customer lifestyles and aesthetics, resulting in more eye-catching and relevant products.
- Created and launched 'All About Fillings' under Tangle, a high-performing chocolate line that has become a core brand in the portfolio.
- Created two new brands from concept to development stage, with official launches planned soon.
- Achieving an 80% increase in online sales, and grew delivery app sales by 30% through strategic campaigns and menu optimization.
Creative director
Freelance
Khobar, Saudi arabia
- Directed Autumn Campaign for Deflore brand, ensuring alignment with marketing objectives.
- Led Summer Campaign for Creamery brand, achieving significant audience engagement.
- Delivered creative direction and social media strategies for food and beverage clients.
BRAND DEVELOPMENT SPECIALIST
Coffee Taste Co
Khobar
01.2023 - 12.2024
- Conducted in-depth market research and competitive analysis to guide branding efforts for Tangle and Dose Café.
- Adapted brand strategies in response to market trends and business goals to ensure ongoing relevance and growth.
- Led full marketing campaigns from concept to execution, managing all stages A to Z.
- Created and launched the Tangle brand, overseeing its full lifecycle from concept to expansion across 14+ locations in KSA within one year.
OPERATION SPECIALIST
Coffee Taste Co
Khobar
06.2021 - 01.2023
- Managed delivery platform operations.
- Coordinated communication between departments and area managers to ensure operational alignment.
- Led new product development, menu engineering, and staff training on new items.
- Monitored daily operations, sales, and prepared detailed reports.
- Created and implemented SOPs, checklists, and protocols to optimize workflows.
- Developed merchandising programs to boost product visibility and sales.
NUTRITIONIST
Organic Food Company
Khobar
10.2019 - 05.2021
- Assessed clients' dietary needs and developed tailored nutrition plans.
- Conducted daily checks on food quality, kitchen hygiene, and staff hygiene standards, while training staff on best practices.
- Supervised kitchen and customer service teams, ensuring recipe compliance and operational excellence.
- Successfully launched and managed keto and low-calorie programs.
- Designed and engineered menus, calculating calories and macronutrients.
NUTRITIONIST (INTERNSHIP)
Maternity And Children Hospital
Khobar
01.2019 - 07.2019
- Managed inpatient meal plans, ensuring dietary needs and allergen safety for hospitalized patients.
- Delivered personalized nutritional care in obesity, diabetes, and pregnancy clinics, including patient education and follow-up.
Education
B.Sc. - Food Science and Nutrition
King Faisal University
01.2016 - 1 2019
Skills
- Interpersonal Skills
- Leadership
- Communication
- Innovation
- Decision Making
- Negotiation
- Soft Skills
- ERP
- Content creation expertise
- Integrated marketing execution
- Product launch execution
Certification
certified brand manager
Timeline
Head of marketing
Takara Hospitality Group
07.2025 - Current
Marketing manager
Coffee Taste Co
12.2024 - 12.2025
BRAND DEVELOPMENT SPECIALIST
Coffee Taste Co
01.2023 - 12.2024
OPERATION SPECIALIST
Coffee Taste Co
06.2021 - 01.2023
NUTRITIONIST
Organic Food Company
10.2019 - 05.2021
NUTRITIONIST (INTERNSHIP)
Maternity And Children Hospital
01.2019 - 07.2019
B.Sc. - Food Science and Nutrition
King Faisal University
01.2016 - 1 2019
Creative director
Freelance