RAKAN ALBALLAA

• Led and managed the opening ceremony project for the Saudi Esports Academy.
• Spearheaded the development and structuring of a new website for the Saudi Esports Academy to enhance online presence.
• Improved and updated the existing website content to better reflect the academy's objectives and offerings.
• Delivered weekly presentations to top management, providing updates and insights on the Academy's activities and progress.
• Conducted interviews and selected ideal candidates based on specific criteria, ensuring the recruitment of high-quality students.
• Point of contact with the outsource marketing agency, clearly communicating business needs and requirements.
• Monitored and supervised marketing activities and social media impressions.
• Extracted and analyzed data from the website's backend system to filter the registrations of our programs.

• Creating content for landing pages that highlight Riyad Bank’s new products/services, optimizing for user experience and SEO to improve visibility and conversion rates.

• Crafting targeted, concise messages for SMS and Push Notifications that drive user engagement and promote key offerings.

• Developing scripts for voice over/video content that showcases our products/services, and engages our audience emotionally and intellectually.

• Generating engaging and creative captions for social media posts that enhance interaction.

• Leading creative brainstorming sessions for campaign slogans & visual headlines that capture the essence of our marketing initiatives.

• Developing and enhancing the content of Riyad Bank apps/subsidiaries