Summary
Joining a reputable group, where I can manage and execute all projects by utilizing my creativity, 28 year's experience and excellent management skills to ensure that the events reach their required goals.
Forward-thinking offering advanced experience in overseeing operations, driving business strategy, and overhauling distribution networks. Highly proficient in business development and strategic planning resulting in consistent growth and profitability. Proven leader with track record of effective communication, client relationship building and achievement of operation and sales goals.
Overview
26
26
years of professional experience
Work History
Managing Director
Masaahaat Development
Riyadh
12.2020 - 01.2026
- Provide overall strategic leadership and vision for the company, integrating event management, exhibition production, factory operations, and creative teams.
- Oversee end-to-end operations including event planning, production, logistics, and on-site execution, ensuring high-quality delivery and client satisfaction.
- Lead and develop cross-functional teams (creative, operations, and factory) to drive innovation, efficiency, and collaboration.
- Manage full P&L, budgeting, and financial planning for multiple business units, optimizing resource allocation and profitability.
- Build and maintain strong client relationships, secure new business opportunities, and negotiate high-value contracts.
- Implement operational best practices, KPIs, and performance monitoring systems to maximize productivity and ensure timely project delivery.
- Oversee factory production processes, ensuring products meet quality standards and deadlines for events and exhibitions.
- Drive brand positioning, marketing strategies, and creative direction for client projects and company campaigns.
- Lead business expansion initiatives, including entering new markets, partnerships, and international exhibitions.
- Represent the company in board meetings, industry events, and public forums, strengthening corporate presence and reputation.
Managing Director
Lemonact Agency
RUH
01.2016 - 01.2019
- Develop and execute the company's business strategies in order to attain goals.
- Provide strategic advice to the board and Chairperson.
- Prepare and implement comprehensive business plans.
- Plan cost-effective operations and market development activities.
- Establish company policies and legal guidelines.
- Build long term, trusting relationships with shareholders, business partners and authorities.
- Oversee the company's financial performance, investments and other business ventures.
- Supervise the work of executives providing guidance and motivation to drive maximum performance.
- Ensure a positive work environment.
- Ensure performance appraisal, training and professional development activities.
- Reward performance, prevent issues and resolve problems.
- Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
- Further develop and enhance company culture.
- Oversee all aspects of event planning.
- Assist with negotiation and review of event contracts and agreements.
- Assist with managing event budgets, including tracking and ensuring expenses remain within budget.
- Organize Events and Exhibitions by managing other departments: Idea's - Designs - Budgeting - Event rundown from A to Z : ( Production - Stage Director - AV Control- Speakers and Mc's - Venue Setup - Branding - Logistics).
Director
Vision Event Management
Riyadh
01.2012 - 01.2016
- Responsible for selling, closing, servicing and expanding the current customer base within an assigned territory.
- Managing relationships with suppliers, vendors, sponsors, internal clients and partners.
- Discussed specific requirements and expectations concerning the event with clients.
- Managed and developed a strategic plan of action to ensure that the cost of the event remains under the budget.
- Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of client.
- Carried out all the functions as per legal guidelines and regulations.
- Worked on determining a suitable layout and theme for the event as per client's specifications.
- Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.
- Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per client's guidelines.
Sales / Operations Director
Maestro Group
Riyadh
01.2009 - 01.2012
- Responsible for all project and event budgets from the beginning to the end.
- Responsible for the satisfaction of clients or customers by ensuring excellent customer service and quality delivery.
- Building relationships and networking.
- Developing good working relationships with event organizers at local companies in order to get meetings, annual dinners, functions bookings, etc. for boosting company profits.
- Preparing proposals for clients and maintaining well-organized event records.
- Maintaining working relationships with internal and external partners and holding these relationships to deliver innovative and memorable events.
- Making prospecting calls to potential clients.
- Conducted research to identify new opportunities for bringing about innovation in events.
- Discussed specific requirements and expectations concerning the event with clients.
- Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of client.
- Worked on determining a suitable layout and theme for the event as per client's specifications.
- Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.
Office Manager at the Company Counter in Dubai International Airport
ALPHA TOURS
01.2000 - 01.2008
- Hotels Reservations.
- Daily Report.
- Handling for Group Tours Out bound and In bound.
- Arranging all excursions for EUROPE - ME - CIS - GCC online reservation.
- Promoting and selling the company products and services.
- Achieved all supervisors training sessions.
- Handling the FIT Department.
- Checking Daily Staff Reports.
- V.I.P handling.
Education
MBA - Project Management
Skills
- Market trend expertise
- Market access and expansion
- Public relations understanding
- Business development
- Strategic planning
- Profit & Loss
- Organizational leadership
- Policy updates
- Cash Flow analysis
- Capital expenditures
- Shareholder accountability
- Business alliances
- Cost breakdown analysis
- Operating budgets
- Relationship management
- Executive leadership
- Financial administration
- Productivity performance
- Risk management
- Corporate leadership
- Events and Exhibitions Management
- Stage Management
- AV System
- Virtual Events and Exhibitions
- Marketing and Consultancy
- Hospitality (Travel and Tourism)
Accomplishments
-PRINCESS SEETA AWARD WINNERS ( Four Seasons Hotel Riyadh )
-ROTANA SIGNS LAUNCHING ( Four Seasons Hotel Riyadh )
-AL WAFEEDEEN FESTIVAL ( GEA - Jeddah / Riyadh )
-DGDA SEASON ( Turaif – Al Zallal – Al Bjari )
-ADAM INTERNATIONAL SHOW ( Jeddah - Riyadh )
-Al GHAD FORUM ( Nayyara )
-TEDX FORUM ( Nayyara )
-JANADRIYAH (MINISTRY OF LABOR & HRDF )
-SAUDI FOOD EXPO
-KING SALMAN FOR DISABILITY RESEARCHES - King Fahed Culture Centre.
-SAUDI E-GOVERNMENT ACHIEVEMENT AWARD – Ritz Carlton Riyadh.
-IBDAA – KING ABDUL AZIZ & HIS COMPANIONS FOUNDATION FOR GIFTEDNESS & CREATIVITY – KFCC.
-ACE 60TH ANNIVERSARY - Ritz Carlton Riyadh.
- KING FAISAL INTERNATIONAL AWARD – AL Faisaliyah Hotel.
- KING KHALED AWARD – Four Seasons Hotel.
-KING KHALED EXHIBITION – Al Khobar.
-AL FAISAL UNIVERSITY COMMENCEMENT.
-MOL – FIRST FORUM OF LEADERS – Mövenpick Hotel YANBU.
-SAUDI ECONOMIC FORUM (MINISTRY OF FINANCE & EKTISSAD W AAMAL) Four Seasons Hotel.
-RAILWAY QATAR (GCC TRANSPORT AND RAILWAY CONFERENCE) Ritz Carlton Qatar.
-O5 RIYADH (SAUDI INDUSTRIAL PROPERTY AUTHORITY) -Four Seasons Hotel.
-O5 DAMMAM (SAUDI INDUSTRIAL PROPERTY AUTHORITY) -Four Seasons Hotel.
-KING ABDULLAH BIN ABDULAZIZ’S ZAMZAM WATERING PROJECT –Makah.
-E-GOVERNMENT CONFERENCE – Four Seasons Hotel.
-MINISTRY OF AWQAF (THE 8TH CONFERENCE IN THE ISLAMIC WORLD) – Hilton Jeddah
Language
Arabic
English
References
Available upon request
Hobbies and Interests
- Travel
- Desert Safari
- Car Tuning
Custom Section
- Events and Exhibitions Management
- Stage Management
- AV System
- Virtual Events and Exhibitions
- Marketing and Consultancy
- Hospitality (Travel and Tourism)
Timeline
Managing Director - Masaahaat Development
12.2020 - 01.2026
Managing Director - Lemonact Agency
01.2016 - 01.2019
Director - Vision Event Management
01.2012 - 01.2016
Sales / Operations Director - Maestro Group
01.2009 - 01.2012
Office Manager at the Company Counter in Dubai International Airport - ALPHA TOURS
01.2000 - 01.2008
Sheffield State University - MBA, Project Management