Rami El Sayed
Riyadh,KSA
Summary
As a key leader at a prominent Saudi Arabian e-commerce company, I spearheaded the establishment of the first Ninja e-commerce in the GCC (Bahrain) and its expansion into Qatar and Kuwait. I am directly responsible for managing and onboarding over 180 vendors, creating all platform categories, and overseeing the integration of over 14,000 SKUs—the highest e-commerce assortment in Bahrain—to significantly enhance customer choice and drive sales. This role leverages my 23 years of extensive Retail experience, including leadership in FMCG/F.F. departments, successful offline store launches (e.g., Carrefour Alexandria & KSA), and managing vast online inventories (30,000+ food items across 22 stores). I consistently drive business growth through strategic initiatives, cultivating direct vendor relationships, negotiating profitable agreements, and optimizing operational efficiency via improved demand forecasting, inventory management, and revamped business cycle processes. My leadership in ad sales, CRM, and data-driven campaigns consistently contributes to overall success.
Overview
23
23
years of professional experience
2001
2001
years of post-secondary education
Work history
Head Of Commercial
Ninja
Manama, Bahrain
02.2024 - Current
- Having joined the leading e-commerce company in Saudi Arabia, I was instrumental in establishing the first Ninja e-commerce presence in the GCC (Bahrain) and supported its expansion into (Qatar) and (Kuwait). In my current role, I am fully responsible for managing and onboarding over 180 vendors, creating all platform categories, and overseeing the integration of over 14,000 SKUs—the highest assortment across all e-commerce in Bahrain—significantly enhancing customer choices and driving sales.
My career is defined by a strong track record of driving business growth through strategic initiatives. I have cultivated extensive direct vendor relationships, leveraging strong contract management skills to execute profitable annual agreements. I consistently optimize operational efficiency by improving demand forecasting, inventory management, and revamping business cycle management processes. Additionally, I have successfully led ad sales efforts, managed CRM systems, and executed data-driven onsite campaigns, all contributing significantly to overall business success.
HEAD OF COMMERCIAL
NANA
Riyadh, KSA
09.2022 - 09.2023
- I have a proven track record of driving business growth through strategic initiatives.
- Over my career, I've cultivated relationships with over 150 suppliers, transitioning from wholesaler reliance to direct dealings with NANA vendors.
- My contract management skills have enabled the execution of annual contracts with favorable terms, resulting in increased profitability.
- I spearheaded the expansion of our product assortment from 1,900 SKUs to over 5,500, enhancing customer choices and driving higher sales.
- Through comprehensive category management, I introduced new product categories, boosting sales and leveraging the expanded product range.
- Additionally, I've improved demand forecasting and inventory management, optimizing processes for efficiency.
- My ability to revamp the business cycle management process has had a significant impact.
- I've also led ad sales efforts, managed CRM systems, and executed data-driven onsite campaigns, all contributing to our overall success.
E_COMMERCE MERCHANDISE MANAGER - FMCG
MAJID AL FUTHAIM GROUP - CARREFOR KSA
01.2020 - 08.2022
- I played a pivotal role in establishing Carrefour's e-commerce presence in KSA, starting from scratch and transforming it into the first Omni channel in the country.
- During my tenure, I managed over 30,000 SKUs of food items (FMCG/ F.F) across more than 22 online stores.
- I set up the assortment and layout for 3 Dark stores in Riyadh and Dammam, as well as the first MFC in Jeddah.
- Additionally, I configured the assortment and layout for 12 Mushroom Dark stores and Carrefour Now Express delivery with more than 13,000 SKUs.
- My responsibilities included assortment review and segmentation, achieving impressive online vs. offline contributions of 18.4% for CG and 10.3% for FF respectively.
- I worked closely with suppliers to ensure the right product content and pack shots for new items and deeply analyzed online range performance, negotiating for the best deals to boost sales and platform traffic.
- I also oversaw annual monetization campaigns, conducted detailed business reviews with suppliers, coordinated with corporate and store teams to improve range availability, and created weekly online exclusive deals.
- My analytical skills extended to campaign analysis and reporting, facilitating continuous improvement.
DEPARTMENT HEAD - MARKET DEPARTMENT - BAKERY/BUTCHERY/FISHERY/DELICATTESAN/PASTRY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
Riyadh
09.2018 - 12.2020
- During my above role, I ensured the quality, range, and freshness of food offerings to attract and satisfy customers.
- I coordinated and facilitated communication between Merchandisers, the Sales Team, and other relevant service providers within the assigned area.
- I actively worked on developing the price and freshness image, initiated comparative studies to enhance commercial concepts' efficiency, and provided support to customers by listening to their requirements and offering solutions.
- My responsibilities included in maintaining product availability and service levels, ensuring goods' presentation aligned with agreed plans, monitoring and reporting competitor activities, and striving for excellence.
- I also upheld product presentation and freshness within established guidelines and standards, maintained hygiene standards as per local regulations, supervised team training plans, and managed shrinkage and margin levels to improve department profitability.
DEPARTMENT HEAD - FMCG DEPARTMENT - BEVERAGE/GROCERY/ULTRA FRESH & FROZEN/DPH
MAJID AL FUTHAIM GROUP - CARREFOR KSA
01.2010 - 08.2018
- On the above role, I took charge of several key responsibilities to ensure the smooth operation and success of the department.
- This included ensuring the implementation of the national concept, proper care and use of department assets, and maintaining the department's overall appearance and customer image.
- I held full responsibility for managing the department team, enforcing effective communication through daily briefings and checklists.
- Additionally, I ensured the organization of sections matched customer traffic, conducted performance appraisals for Section Managers, and oversaw staff training.
- Strict adherence to standard management practices, including price accuracy and promotion item detention, was a priority.
- I provided continuous feedback to higher management and merchandise teams, conducted weekly competition surveys, monitored department and section results against budget, and followed DOA procedures diligently.
- My role also involved monthly performance reviews with each Section Manager, promoting benchmarking within the department and other stores, and managing shrinkage and margin levels to drive department improvement.
TRAINEE DEPARTMENT HEAD - FMCG
MAJID AL FUTHAIM GROUP - CARREFOR KSA
11.2008 - 12.2010
SECTION MANAGER - GROCERY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
06.2005 - 10.2008
SECTION MANAGER - BEVERAGES
MAJID AL FUTHAIM GROUP - CARREFOR KSA
09.2004 - 05.2005
SUPERVISOR - GROCERY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
08.2002 - 08.2004
Education
BACHELORS - MATHEMATICS
ALEXANDRIA UNIVERSITY
Skills
- LEADERSHIP
- NEGOTIATION
- Managment
Languages
English
Fluent
Arabic
Native
Affiliations
- Traveling, Swimming, Reading
Timeline
Head Of Commercial
Ninja
02.2024 - Current
HEAD OF COMMERCIAL
NANA
09.2022 - 09.2023
E_COMMERCE MERCHANDISE MANAGER - FMCG
MAJID AL FUTHAIM GROUP - CARREFOR KSA
01.2020 - 08.2022
DEPARTMENT HEAD - MARKET DEPARTMENT - BAKERY/BUTCHERY/FISHERY/DELICATTESAN/PASTRY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
09.2018 - 12.2020
DEPARTMENT HEAD - FMCG DEPARTMENT - BEVERAGE/GROCERY/ULTRA FRESH & FROZEN/DPH
MAJID AL FUTHAIM GROUP - CARREFOR KSA
01.2010 - 08.2018
TRAINEE DEPARTMENT HEAD - FMCG
MAJID AL FUTHAIM GROUP - CARREFOR KSA
11.2008 - 12.2010
SECTION MANAGER - GROCERY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
06.2005 - 10.2008
SECTION MANAGER - BEVERAGES
MAJID AL FUTHAIM GROUP - CARREFOR KSA
09.2004 - 05.2005
SUPERVISOR - GROCERY
MAJID AL FUTHAIM GROUP - CARREFOR KSA
08.2002 - 08.2004
BACHELORS - MATHEMATICS
ALEXANDRIA UNIVERSITY
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