Dynamic professional with expertise in marketing strategy, business development, and leadership. Demonstrates strong capabilities in managing conflict situations and time management. Proficient in Microsoft Office, including Excel, Word, and PowerPoint. Committed to leveraging skills in health insurance and marketing to drive organisational success.
Overview
34
34
years of professional experience
Work history
Marketing & Business Development Director
Dar Afia Medical Company
Dammam
2025.07 - 2026.06
Developing and executing business development plans aligned with the hospital's overall goals and objectives
Expanding market presence, increasing patient volume, and ensuring the hospital's financial sustainability.
Developing business plans by creating comprehensive business development plans that outline strategies, tactics, and timelines for achieving growth targets
Building relationships with key stakeholders, conducting market research and collaborating with internal teams to achieve business plans.
Managing the negotiations process with all the insurance companies for insurance contract and direct contracts to ensure the favorable terms and conditions agreements for the hospital.
Preparing compelling proposals and presentations for potential patients, highlighting the hospital’s strengths and value proposition.
Working closely with marketing, finance, clinical teams, and other departments to ensure alignment and successful execution of business development initiatives.
Seek out and apply for grants and funding opportunities to support hospital projects and initiatives.
Provide regular reports on business development activities, progress, and challenges to senior management.
Identifying and analyzing market trends, competitor activities, and potential growth opportunities within the healthcare sector.
Establishing and nurturing relationships with key stakeholders, including physicians, referring to hospitals, insurance companies, and other relevant organizations
Identifying, negotiating, and managing strategic partnerships to expand the hospital's reach and service offerings.
Overseeing the development, implementation of marketing and sales strategies to attract patients and increase service utilization.
Monitoring managing the budget for business development initiatives and contributing to revenue growth targets.
Marketing & Business Development Manager
Mouwasat Medical Services
2018.04 - 2025.06
Leading the marketing department and responsible for the development and implement Achieving the planned budget of the high management.
Maintain the full knowledge of the market conditions to get all its update.
Solving all the problems of customers with insurance companies
Arranging all the promotion and advertising of Physicians & Medical Dept. including all the advanced skills operations, success stories of Patients to be published on social media, indoor & outdoor TV Screens, and newspaper.
Develop and implement the relationship with business and society to promote the services of the hospital.
Planning and executing all the events, campaign, and social responsibility in coordination with hospital management.
Focus on identifying the new business that's fit the strategic directions of the hospital in order to increase the market share and outcomes.
Managing all insurance Companies contracts with Hospital.
Build and drive the marketing activities and systems including campaigns, promotions, advertising, events, digital, and social media.
Manage the annual budget of marketing to achieve the marketing activities
Managing and coaching marketing staff and team in order to be capable and able to achieve the goals.
Establish and activate marketing management system in order to track and improve the effectiveness
Following all the reconciliations of monthly invoices with insurance companies, and reviewing all the rejected invoices to be negotiated and refunded.
Arranging all lectures of medical continues program, with coordination of sponsored companies.
Key Achievements:
Getting more discount from insurance company during the yearly renewed contract with hospitals
Achieving the planned budget of the high management
Solving all the problems of patients with insurance companies.
Implementing all the marketing and advertising activities of the hospital
Insurance & Administration manager
Chalhoub Group
2009.03 - 2018.02
Managing the medical insurance policy of all the staff and their families about 4500 members in Saudi Arabia.
Reviewing and evaluating all the terms and conditions of the medical policy in order to be discussed and negotiated with insurance companies during the renewal period.
Handling all general insurance policies (property all risks- money policy- public liability) of all the stores, offices,, warehouses, of the group in Saudi Arabia .
Following and preparing all the claims of stores, offices and warehouses to be submitted to related insurance companies.
Managing and directing all marine policies and their claims of the group of companies in Saudi Arabia.
Following all the administrative task of the group on daily basis as per the group policies and procedures.
Directing all the procurement tasks and suppliers contract with full supervision of all procurement requests of all business units to be executed in time without any delays.
Comparing prices and reviewing all the contracts with the vendors to get better terms and conditions.
Full responsibility of issuing the legal formalities of municipality and civil defense licenses of Stores, offices and warehouses of the group in Saudi Arabia
Conducting sessions and presentations at all branches in Saudi Arabia to explain all the insurance policies and related terms and conditions, and
Special presentations of all administrations activities and procedures of the group
Key Achievements:
Reducing the premium rate of medical and general insurance policies.
Reimbursements of all the loss of stores affected by water leakage and heavy rain under the property all risks policy.
Solving all the problems reported by employees related to the medical insurance policy.
Reducing the prices of all suppliers’ contracts.
Minimizing the execution time of all received procurement requests
From business units to be executed in 2 days
Solving stores license problems
Marketing and insurance Manager
Mouwasat Medical Services
2001.04 - 2009.02
Lead the marketing department with the responsibility of development and implementation of marketing strategy.
Build and drive the marketing activities including: concepts, communication, campaigns, events, social media, and promotions and advertising.
Managing all insurance companies’ contracts with hospital.
Following all the reconciliations of monthly invoices with insurance companies, and reviewing all the rejected invoices to be negotiated and refunded.
Participation in the chapter of assessment of patients for JCI of Mouwasat hospital in Jubail industrial city - Saudi Arabia
OPD manager at Mouwasat hospital in Jubail Industrial city. From Feb- 2008 till Feb- 2009
Arranging all lectures of medical continues program, with coordination of sponsored companies.
Key Achievements:
Getting more discount from insurance company during the yearly renewed contract with hospitals
Achieving the planned budget of the high management
Solving all the problems of patients with insurance companies.
Implementing all the marketing and advertising activities of the hospital.
Establishing the marketing and insurance division of the hospital branch in Qatif- Eastern region effective August – 2006
HR & Administration Manager
National Telecommunication Company
1998.07 - 2001.03
Managing and directing all the administrative Works of Madinah branch on Daily basis
Managing and following the medical insurance of all the staff and their families, and solving all the problems with hospitals and insurance companies.
Managing the camp of labors and providing all its needs.
Following all the work related accidents of all staff.
Supervising all the personal and HR activities of the company branch in Madinah.
Key Achievements:
Solving all staff problems related to medical treatment coverage.
Solving work related accident with concerned government sector.
Delivering full support to the construction divisions in order to achieve their planned work and budget
Reducing the prices with vendors regarding all the required materials of the labor's camp
Administrative Manager
SATCO
Jubail
1996.06 - 1998.07
Managing all the administrative Works of the Project of SWCD operated by Royal commission for Jubail and Yanbu.
Directing all the communications between company and Royal commission with coordination of Project manager.
Following with finance division the monthly invoice of the project that'll be sent to the owner of the project.
Managing the medical policy of all staff in Jubail branch.
Supervising all the suppliers contracts, and reviewing its terms and conditions on quarterly basis.
Key Achievements:
Delivering the monthly invoice to Royal Commission in the fixed time in order to avoid delay of payment.
Reducing the cost of procurement by getting more discounts from suppliers.
Solving all the problems between subcontractors and company
Applying all the requirements of royal commission in order to follow their safety and health procedures.
Personnel Manager
Badia Spenning & Weaving Co.
Riyadh
1994.02 - 1996.05
Managing all the personnel and HR activities on daily basis-
Handling medical policy of the staff and their families
Following all the process of visas- Iqama renewal- Vacations of all staff
Supervising all work related to the work accident with concerned authorities
Managing delivering all the needs of the camp of the labors.
Reservations Manager
Cham Palaces and Hotels
Latakia
1993.01 - 1993.12
Managing all the reservation activities of the hotel for groups and individuals guests
Following all the check in and check out operations on daily basis
Solving all the problems of guests if available during their stay in the hotels
Key Achievements:
Attracting more guests with coordination of travel agency offices to bring more groups to visit and stay in the hotel
Achieving the planned budget of the hotel by improving all the services and requirements of the guests.
French Teacher
Private Practice
Latakia
1992.01 - 1993.01
Education
Bachelor of Arts (B.A) - French Language and Literature Letters
Skills
Introduction to Marketing Strategy
Business Development
Leadership & Management
Health Insurance
Marketing and Sales
Leader Ship and Power Supervisor
Time Management
Managing Conflict Situations
Microsoft Office: working on: Microsoft Excel, Word, and Power point
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