Summary
Overview
Work history
Education
Skills
Languages
Timeline
AssistantManager

Rana Al-Qahtani

Jeddah,Saudi Arabia, Jeddah, Almarwah district

Summary

Marketing professional successful in campaign development and programme management. Forward-thinking and analytical in tracking markets and optimising strategies for best results. Excels at partnering cross-functionally to generate outstanding results.



Overview

4
4
years of professional experience

Work history

Digital Marketing Manager

La Fontaine Hotels & Resorts
Jeddah, Mecca Region
12.2021 - Current
  • Achieved Salesforce Certified Advanced Administrator status overseeing 4+ staff.
  • Integrated HubSpot marketing automation into customer onboarding process.
  • Rigorously planned and successfully executed [Number]+ PPC campaigns with [Number]% conversion rate.
  • Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting onboarding process accordingly.
  • Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
  • Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
  • Collaborated with design team to develop innovative graphics and video content for website and social platforms.
  • Increased web traffic by 185% by enhancing keyword research and optimizing content, and paid ads.
  • Strengthened SEO to improve website ranking.
  • Grew online social media presence with comprehensive content plan and online contest strategy.
  • Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
  • Developed and executed sales promotions, increasing revenue through targeted campaigns.
  • Built strong client relationships through comprehensive and regular reporting.
  • Achieved 170% increase in total revenue compared with last year.
  • Maximised strategy effectiveness by studying economic indicators, identifying needs and monitoring competition.
  • Managed 14+ social media accounts, including Facebook, Instagram, Twitter, TikTok and Snapchat, for the group's companies.
  • Launched digital awareness campaign to increase follower count.
  • Negotiated with media suppliers to achieve best price for clients.
  • Implemented and managed email marketing campaigns to build relationships with leads.
  • Conducted market research to better understand market trends across diverse platforms.
  • Brainstormed and implemented conversion tests to gain insights on customer behaviour.
  • Optimised paid advertising campaigns by analysing data and constantly changing strategies.
  • Expanded company web presence through social media, web advertising and SEO.
  • Decided on appropriate placement of ads to achieve maximum results.
  • Planned and implemented multi-channel digital marketing strategies to boost traffic and conversions.
  • Understand product positioning, leading to enhanced client satisfaction.
  • Scaled campaigns to maximise return on investment.
  • Drew up and executed digital marketing budgets.
  • Built key reports for executive team around marketing spend, new leads and other KPIs.
  • Kept up with new technology trends and opportunities to maintain top position as digital marketing leader within industry.
  • Researched competitors pricing and products to inform marketing campaigns.
  • Utilised Google Analytics to identify user patterns and adjusted strategy to maximise visitation.
  • Adapted social media plan based on market research and customer data.
  • Drove website traffic by writing witty and creative social media content and blog posts.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Interacted with 40,000+ followers and potential customers daily, communicating product information and answering questions.
  • Suggested and implemented new promotions and strategies to increase brand awareness.
  • Collaborated with designers to create impactful social media cards and content.
  • Analysed competitor activity, identifying ways to diversify, expand and engage with target audience.
  • Identified potential influencers and ambassadors suitable for brand, using social monitoring and listening tools.
  • Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
  • Identified areas for content improvement by monitoring competitor social media activity and trends.
  • Planned and scheduled niche-specific social media content, achieving 64% engagement rate on top posts.
  • Boosted web traffic through strategic content marketing.
  • Improved email marketing campaigns by enhancing deliverability for increased engagement.
  • Executed digital communications plan across multiple digital channels, achieving consistent branding and messaging.
  • Increased Return on Ad Spend (ROAS) through strategic planning.
  • Reported on effectiveness of digital marketing strategies on periodic basis, offering insights and proposing changes.

Digital Media & Marketing Manager Assistant

Bayat Hotels
Abha, 'Asir Region
11.2020 - 12.2021
  • Established project milestones and ensured all team members were well-prepared to meet deadlines.
  • Led stand-ups and agile meetings to plan and deliver on project goals.
  • Developed and implemented architectures for web applications.
  • Translated project requirements into forward-thinking visual designs.
  • Collated data on impact of campaigns and marketing activity.
  • Embedded SEO best practices within blog content creation and keyword research.
  • Enhanced digital marketing strategies by providing innovative content ideas.
  • Generated copy for marketing materials including social media posts, print and newsletter campaigns.
  • Scheduled social media posts and promptly responded to customer messages.
  • Prepared promotional presentations for manager.
  • Supported developers with regional changes to portfolio of web pages as required.
  • Wrote optimized SEO for all pages.
  • Developed cross-platform content strategy to reach wider audience.
  • Optimised paid advertising campaigns by analysing data and constantly changing strategies.
  • Scaled campaigns to maximise return on investment.

Content Officer

Bayat Hotels
Abha, 'Asir Region
03.2019 - 11.2020
  • Drove website traffic by writing witty and creative social media content and blog posts.
  • Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
  • Produced photo and video content with excellent editing skills.
  • Adapted social media plan based on market research and customer data.
  • Collaborated with designers to create impactful social media cards and content.
  • Fostered maximum engagement across all platforms, monitoring analytics to identify viable ideas, trends and growth patterns.
  • Wrote and dispatched direct mail campaigns, boosting lead generation by 40%.
  • Suggested and implemented new promotions and strategies to increase brand awareness.
  • Instilled culture of idea generation, creative problem-solving and out-of-the-box thinking across team.
  • Analysed competitor activity, identifying ways to diversify, expand and engage with target audience.
  • Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
  • Translated web content including articles, blog posts and product descriptions.

Education

Bachelor of Arts - Languages and translation

King Khalid University
Abha, 'Asir Region
08/2013 - 07/2017

Diploma of Higher Education - Educational administration

King Khalid University
Abha, 'Asir Region
08/2017 - 05/2018

Master of Arts - Applied Linguistics

King Khalid University
Abha, 'Asir Region
08/2019 - 07/2020

Skills

  • Digital campaign analytics
  • Digital display advertising
  • Database marketing
  • Return On Ad Spend (ROAS) tracking
  • Cost Per Lead (CPL) tracking
  • Search Engine Marketing (SEM)
  • Content marketing
  • Advertising copywriting
  • SEO audits
  • E-commerce management
  • Email and SMS campaigns
  • Google Ads
  • Performance analysis
  • Influencer marketing
  • Facebook Ads Manager
  • Conversion optimisation
  • Google AdWords
  • Search Engine Optimisation (SEO)
  • Content creation
  • Social strategy development
  • Social analytics and reporting
  • Social media campaign analysis
  • PPC optimisation
  • Snapchat Ads
  • Twitter
  • Social customer care
  • Twitter analytics
  • Paid advertising campaigns
  • B2B social media campaigning
  • Google analytics
  • Social listening
  • A/B testing
  • Facebook
  • Visual design strategy
  • LinkedIn
  • Digital advertising management
  • Content publishing tools
  • Key audience analysis
  • Instagram account management
  • Influencer marketing amplification

Languages

English
Fluent
Arabic
Native

Timeline

Digital Marketing Manager

La Fontaine Hotels & Resorts
12.2021 - Current

Digital Media & Marketing Manager Assistant

Bayat Hotels
11.2020 - 12.2021

Content Officer

Bayat Hotels
03.2019 - 11.2020

Bachelor of Arts - Languages and translation

King Khalid University
08/2013 - 07/2017

Diploma of Higher Education - Educational administration

King Khalid University
08/2017 - 05/2018

Master of Arts - Applied Linguistics

King Khalid University
08/2019 - 07/2020

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Rana Al-Qahtani