Rana Emera
Summary
Strategic and award-winning marketing leader with over 10+ years of experience in brand building, product development, and market expansion across the GCC. Proven ability to lead multi-market campaigns, manage cross-functional teams, and drive performance through data-led marketing initiatives. Highly skilled in blending creative vision with company goals to deliver impactful customer experiences across in-store, digital, and delivery channels. Seeking a regional leadership role to scale brand presence and business growth in dynamic markets.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
TABCo. Food
10.2025 - Current
- Built a new marketing team to execute Elevation Burger’s growth strategy, and improve campaign delivery speed and quality.
- Owned Elevation Burger’s app growth performance, driving user acquisition and retention through full-funnel marketing execution.
- Led the end-to-end launch of a local chef collaboration campaign, achieving sales targets through integrated multi-channel activation.
- Developed and implemented Elevation Burger’s marketing strategy roadmap to accelerate sales growth, and improve performance efficiency.
Marketing & Product Development Manager
Costa Coffee
07.2023 - 10.2025
- Led marketing and product development strategies for Costa Coffee across four GCC markets, managing teams, and aligning with global and local stakeholders.
- Executed comprehensive annual, product, and campaign calendars for four markets.
- Launched a full rebrand of a new food line for KSA and Kuwait, increasing food capture rate and achieving the highest FCR in all of Costa Coffee's markets.
- Directed the 360 marketing campaigns to drive store traffic and increase sales through digital, in-store, activation, and OOH channels.
- Oversaw the app performance and delivery analytics, using customer data and purchase patterns to shape targeted marketing initiatives and promotional strategies, increasing average transaction frequency.
Marketing Manager
Costa Coffee
08.2015 - 07.2023
- Spearheaded the launch of Costa’s cold range concept and new store in three months, winning the global Costa Coffee award, 'Top Notch Activation.'
- Successfully launched the new Spectrum store in Kuwait in Al Hamra, introducing new store-specific products to the market that became the basis for all future stores.
- Managed new market entry for KSA, Qatar, and Oman, developing marketing plans based on research and consumer behaviour.
- Introduced new merchandise SKUs, liaising with the Supply Chain team, ensuring brand conversion.
- Worked closely with Costa International Regional support to launch global, regional, and local campaigns to drive sales and market share.
- Mentored and established a strong marketing team, setting goals to support their growth and consistently meet business needs.
Traffic Manager
Raad|Afyouni
01.2013 - 08.2015
- Managed the workflow between Client Services and the Creative team, ensuring that project timelines were met, as well as the quality of work.
- Optimised the work by assigning tasks to the right resources based on workload and team strength.
- Validated creative briefs and reports. Client Services and Production were met to clients’ satisfaction.
Graphic Designer
Raad|Afyouni
10.2010 - 09.2012
- Delivered major client accounts autonomously (such as Kuwait Finance House, Al Salam Hospital, Nestlé Toll House, Al Farsi Kitchens, Hyundai, and Wataniya (Ooredoo)).
- Designed various branding and rebranding projects for restaurants, bank cards, and clinics.
- Produced engaging social media content and promotional materials for diverse industries.
Education
Bachelor Of Arts (B.A.) - Graphic Design
American University of Kuwait
06.2010
High School Diploma -
New English School
Kuwait City06.2006
Skills
- Adobe Photoshop, Illustrator, Indesign
- Microsoft Word, Excel, PowerPoint
- Brand marketing
- Strategic planning
- Creative thinking
- Communication and presentation
Accomplishments
- Magna Cum Laude Honor – 3.87 GPA
- Trust Award – Costa EMENA Forum ‘24
- Top Notch Activation ‘22
- Golden bean managing the cold store – Kuwait ‘20
- Silver bean Managing AlHamra Opening – Costa MEA Summit ‘19
- Green bean for activating CSR in Kuwait -Costa MEA summer ‘18
Certification
- Conflict Management for Leaders
- Specialty Coffee Association, Introduction to Coffee
- Time Management
- Transition to Management
- Leadership Training: Supporting your team towards higher level of performance
- Communicating for Success training
- Listening and empathy training
- Gallup
Languages
English
Advanced
C1
Arabic
Advanced
C1
French
Beginner
A1
Hobbies and interests
- Basketball
- Gym
- Music
- Reading
References
References available upon request
Timeline
Senior Marketing Manager
TABCo. Food
10.2025 - Current
Marketing & Product Development Manager
Costa Coffee
07.2023 - 10.2025
Marketing Manager
Costa Coffee
08.2015 - 07.2023
Traffic Manager
Raad|Afyouni
01.2013 - 08.2015
Graphic Designer
Raad|Afyouni
10.2010 - 09.2012
Bachelor Of Arts (B.A.) - Graphic Design
American University of Kuwait
High School Diploma -
New English School