RAPHY FALLER OLITA
Riyadh
Summary
A seasoned professional with established expertise in loyalty program design and management, particularly with Plexure for McDonald’s. Demonstrates proficiency in app growth and engagement through push notifications, in-app messaging, and WhatsApp. Skilled in digital campaign planning, ROI analysis, and omnichannel customer engagement. Adept at cross-functional leadership and stakeholder management, with a current focus on personalization and CRM for Insider at Kudu. Developing expertise in programmatic media buying and optimization. Strong foundational strengths include digital menu board management, backend systems, project management, process optimization, as well as strong communication and analytical skills.
Overview
17
17
years of professional experience
2007
2007
years of post-secondary education
Work history
Digital Marketing Supervisor
Kudu Company for Food & Catering
Riyadh
01.2025 - 11.2025
- Manage digital loyalty program initiatives through Insider, driving app personalization, retention, and engagement campaigns.
- Lead push notifications, in-app messaging, and WhatsApp campaigns, ensuring timely, relevant communication.
- Support seasonal and promotional campaigns across delivery, pickup, and dine-in channels.
- Collaborate with IT, BI, Creative, and Agencies to align digital execution with commercial goals.
- Track and report digital campaign KPIs, recommending optimizations to improve ROI and adoption.
Digital Marketing Consultant
Ricc McDonald's
Riyadh
01.2021 - 01.2025
- Led Plexure-powered loyalty marketing, supporting customer retention and personalized offers.
- Managed McDelivery backend configuration, menu setup, and promo activations.
- Coordinated digital campaigns across app, menu boards, and social platforms, boosting app downloads and transactions.
- Analyzed campaign data to optimize ROI and improve targeting strategies.
Marketing Coordinator
Ric McDonald's
Riyadh
01.2016 - 01.2021
- Supported local and regional campaigns, ensuring brand consistency across channels.
- Coordinated with agencies to deliver creative assets and promotional content on time.
- Managed digital menu board content, ensuring accuracy of promotions and branding.
- Monitored campaign performance, providing reporting and insights.
Operations Foundation
01.2009 - 01.2015
- Built strong operations and logistics expertise, managing housing, crew logistics, scheduling, and compliance.
- Supported multi-store operations through policy rollout, performance reporting, and cross-functional coordination.
- Developed organizational and analytical skills that supported career progression into digital and customer-facing marketing roles.
Education
Bachelor of Science in Commerce - Management
Saint Joseph College
Maasin CitySkills
Established Expertise
- Loyalty Program Design & Management (Plexure – McDonald’s)
- App Growth & Engagement (Push, In-App, WhatsApp)
- Digital Campaign Planning & ROI Analysis
- Omnichannel Customer Engagement
- Cross-Functional Leadership & Stakeholder Management
Current Focus
- Personalization & CRM (Insider – Kudu)
- Programmatic Media Buying & Optimization (developing expertise)
Foundational Strengths
- Digital Menu Board Management & Backend Systems
- Project Management & Process Optimization
- Strong Communication & Analytical Skills
REFERENCES
Available upon request
Timeline
Digital Marketing Supervisor
Kudu Company for Food & Catering
01.2025 - 11.2025
Digital Marketing Consultant
Ricc McDonald's
01.2021 - 01.2025
Marketing Coordinator
Ric McDonald's
01.2016 - 01.2021
Operations Foundation
01.2009 - 01.2015
Bachelor of Science in Commerce - Management
Saint Joseph College