Rasha A. Alassaf
Riyadh
Summary
A versatile professional with diverse experience across multiple industries, enabling adaptability to achieve business goals. Proven track record in developing dynamic, effective, and creative solutions. Equipped with excellent communication and leadership skills, fostering high-performing teams and driving organizational success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Expert
Masarat Al Tameen For Insurance Brokerage
05.2024 - 11.2024
- Set and execute operational plans to achieve sales goals.
- Ensured compliance with internal and external policies and procedures.
- Monitored sales performance and growth to align with company strategies.
- Built a client database and maintained strong partnerships with business stakeholders.
- Analyzed competitors' pricing strategies and addressed client concerns.
- Prepared detailed management reports and recommendations for sales improvement.
- Supervised team performance and provided coaching to ensure business objectives were met.
Sr. Manager SME field
Bupa Arabia Company
03.2017 - 02.2024
- Managed sales operations to achieve and exceed planned targets.
- Developed and executed strategic plans to expand the customer base.
- Monitored and audited sales agents' performance to ensure optimal results.
- Identified emerging market trends and maintained awareness of competitive positioning.
- Effectively communicated and influenced stakeholders at all organizational levels.
- Achieved sales growth by successfully managing a high-performing sales team.
- Designed and implemented sales strategies to enhance market presence.
- Oversaw recruitment, training, and performance evaluation of sales representatives.
Sales Officer
Bahrain First Motor Company
03.2016 - 03.2017
- Prepare the expected customer data hall
- Communicate with customers and explain the product
- Receive the necessary documents from clients and verify their authenticity
- Follow up of customers until the sale is executed
Sales Delegate, Personal Loan
Arab National Bank
05.2015 - 03.2016
- Meet with loan applicants to identify their needs and collect information for loan applications
- Analyze active loan files on a regular basis and recommend solutions to speed up the loan process
- Complete loan contracts and teach clients on policies and regulations
- Interview applicants to define financial eligibility and establish debt payment plans
- Monitor and update account records
- Reject loan applications and explain deficiencies to applicants
- Respond to applicants' questions and resolve any loan-related issues
- Operate in compliance with laws and regulations
Protection & Savings Consultant
Allianz Saudi Fransi Cooperative Insurance Co.
11.2012 - 05.2015
- Conducted market research to identify customer needs and competitors' strategies.
- Developed actionable plans to attract and retain customers
Accountant
Private School
11.2010 - 11.2012
- Managed financial records, including sales, purchases, and expenses.
- Prepared periodic financial reports and ensured compliance with accounting standards
Education
Bachelor of Business Administration -
King Faisal University
05-2019
IFCE -
The Institute Of Banking
01.2013
Skills
- Strong communication and leadership capabilities
- Strategic planning and decision-making
- Building and managing high-performing teams
- Client relationship management and negotiation
- Effective use of analytical tools to monitor performance
- Problem-solving and process optimization
- Adaptable, flexible, and goal-oriented
Certification
- Anti-Money Laundering (AML), June 2024
- Business Essentials for Business Continuity, Feb 2024
- Sales Management, Aug 2021
- Leadership Skills, May 2020
- Health & Safety Awareness, Nov 2019
- Customer Service Excellence Workshop, 2019
Timeline
Expert
Masarat Al Tameen For Insurance Brokerage
05.2024 - 11.2024
Sr. Manager SME field
Bupa Arabia Company
03.2017 - 02.2024
Sales Officer
Bahrain First Motor Company
03.2016 - 03.2017
Sales Delegate, Personal Loan
Arab National Bank
05.2015 - 03.2016
Protection & Savings Consultant
Allianz Saudi Fransi Cooperative Insurance Co.
11.2012 - 05.2015
Accountant
Private School
11.2010 - 11.2012
IFCE -
The Institute Of Banking
- Anti-Money Laundering (AML), June 2024
- Business Essentials for Business Continuity, Feb 2024
- Sales Management, Aug 2021
- Leadership Skills, May 2020
- Health & Safety Awareness, Nov 2019
- Customer Service Excellence Workshop, 2019
Bachelor of Business Administration -
King Faisal University
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