Rasha Kateb
Saudi Arabia
Summary
Results-oriented Product Marketing Manager with over 10 years of diverse experience in Category Management, Digital Marketing, and Brand Management across leading organizations. Armed with an MBA in Marketing & Brand Management and global certifications including Certified Digital Marketing Professional (DMI). Proven ability in Marketing planning, campaign management, product launches, and cross-functional collaboration. Passionate about continuous learning, and driving business growth through effective marketing strategies.
Overview
13
13
years of professional experience
Work history
PRODUCT MARKETING MANAGER
Salla
Jeddah , Saudi Arabia
09.2022 - 05.2025
- Led the management of two major national campaigns (ND & FD 2024) across multiple channels, including planning, execution, and post-campaign performance analysis.
- Successfully launched 25+ products internally and externally
- Development & execution of GTM strategies for products and features including positioning and messaging.
- Mentored team members (copywriter and graphic designer) while collaborating with cross-functional departments including Product Management, Sales, and Digital Marketing.
DIGITAL SPECIALIST
Hilti saudi arabia
Jeddah, Saudi Arabia
11.2019 - 06.2022
- Digital sales growth and share across all channels.
- Managed content for the Hilti Saudi Arabia website to ensure accuracy, relevance, and user engagement.
- Executed strategic digital marketing initiatives to enhance customer engagement and conversion rates.
- Served as Project Content Manager for a key Engagement Marketing project, enhancing user interaction and lead quality.
ASSISTANT BRAND MANAGER (BABYLISS)
Abdulwahed Company
Jeddah, Saudi Arabia
08.2018 - 08.2019
- Conduct competitor analysis, including brand visibility and marketing activities across retail channels.
- Monitor the market with focusing on competitor product ranges, features, and pricing.
- Analyze market data (e.g., GfK reports) to identify growth opportunities and address gaps.
- Track brand performance trends—both growth and decline—across various distribution channels such as retailers, pharmacies, supermarkets, and cosmetics stores.
- Analyze IMS and sell-out reports, and coordinate with Sales teams to support achievement of sales targets.
- Conduct regular market visits to ensure optimal brand visibility and presentation in the retail environment.
ASSISTANT CATEGORY MANAGER (HOME & KITCHEN)
Abdulwahed Company
Jeddah, Saudi Arabia
08.2016 - 07.2018
- Identify and analyze customer needs, behaviors, and emerging market trends to inform strategic decisions.
- Manage procurement activities, sourcing products from both local and international suppliers.
- Conduct performance analysis of product categories to drive assortment optimization and growth.
- Oversee and support both online and offline sales and marketing initiatives to maximize brand reach and revenue.
DIGITAL MARKETING SPECIALIST
Abdulwahed Company
Jeddah, Saudi Arabia
06.2012 - 01.2016
- Managed social media accounts, community engagement and content localization across digital platforms.
- Executed online marketing campaigns such as Paid ads and Email marketing to drive traffic and increase conversion rates.
Education
MBA - Marketing & Brand Management
Inseec Business School
ParisBachelor of Business - Marketing
KAU
JeddahSkills
- Certified Digital Marketing Professional – DMI
- Certified Sales & Marketing Manager – Inseec / RNCP
- Course - Search engine optimization
- Course -Data-Driven Decision Making
- Course -Strategic Thinking
- Course -Change Management
- Course -Digital Marketing
- Course -Category Management
- Course -Negotiation Skills
- Course -Purchasing Dynamics
Languages
Arabic
Native
English
Upper intermediate
French
Beginner
Timeline
PRODUCT MARKETING MANAGER
Salla
09.2022 - 05.2025
DIGITAL SPECIALIST
Hilti saudi arabia
11.2019 - 06.2022
ASSISTANT BRAND MANAGER (BABYLISS)
Abdulwahed Company
08.2018 - 08.2019
ASSISTANT CATEGORY MANAGER (HOME & KITCHEN)
Abdulwahed Company
08.2016 - 07.2018
DIGITAL MARKETING SPECIALIST
Abdulwahed Company
06.2012 - 01.2016
MBA - Marketing & Brand Management
Inseec Business School
Bachelor of Business - Marketing
KAU
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