Rasheed Ahmad
Riyadh,Saudi Arabia
Summary
Highly motivated Sales Manager, offering 14 years of experience in successful implementation of strategic initiatives to drive profitability and sales. Demonstrated technical and sales abilities with extensive background of civil engineering and job sites environments.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Regional Sales Manager
Sika Saudi Arabia Ltd.
Riyadh, Saudi Arabia
01.2021 - Current
- Set and monitored sales targets for the region with identifying needs for strategy adjustments to achieve set goals.
- Led a sales team of six sales engineers to achieve of their sales targets.
- Analyse sales data and developed strategy that led to revenue growth across the region.
- Monitor sales team performance, providing effective training to help reach revenue and profit targets.
- Improve profitability by developing sales strategies and business plans according to market trends.
- Analyse sales to identify top-performing products.
- Interface with customers, determined needs, provided recommendations and up-sold services.
- Hire and trained dedicated and high-achieving sales teams.
- Maintain regular contact and strong relationships with existing customers by providing comprehensive support.
- Implement and develop internal policies and processes.
- Collaborated with other departments to facilitate successful project completion.
- Develop market analysis and research on possible business potentials
TM Flooring Manager
Sika Saudi Arabia Ltd.
Riyahd , Saudi Arabia
06.2018 - 12.2020
- Analyse the potential and select key targets to ensure that plans are realised into actions through agreed qualitative and quantified steps.
- Networking and Relationship building - supervise and provide strong support to existing and potential customers in all aspects of TM development.
- Ensure Sales from Target Market generate growth and over proportional profitability
- Drive the pricing initiatives together with General Manager. Implement measures to improve market / customer penetration.
5. Assume or assign responsibility for Key Accounts and Key Projects in conjunction with the General Manager and
Regional Managers. - Ensure application of TM know-how within the company and customers.
- Identify and develop products required to suffice the customers need. Take initiatives and co-ordinate product line supplication (PLS) with Tech Manager / Market field Manager / R&D Head / Marketing Dept. Escort the development and roll out in the Country in coordination with Regional and Corporate requirements. Assure standardization of portfolio and optimal Customer value in the most economical way.
- Take responsibility for production of monthly and quarterly reports, as well as relevant business data for budget and
3-year plans. - Prepare and control the TM budget in coordination with the General Manager and Regional Sales Mangers.
- Initiate corrective actions where necessary.
- Ensure an adequate Management information System for the Regional TM Head and General Manager.
Sales Engineer
Sika Saudi Arabia Ltd.
Riyadh , Saudi Arabia
04.2015 - 05.2018
- Delivered monthly revenue through developed sales, relationship-building and negotiation abilities.
- Handled multiple enquiries whilst maintaining outstanding customer service.
- Gained customer trust through simple product demonstrations and explanations of cost-saving potentials.
- Led customer trials to demonstrate value, features and capability of product and services.
- Achieved record revenue in required timeframe using targeted business development strategies.
- Formulated surveys to gather customer feedback and improve sales techniques.
- Managed a diverse portfolio accounts across sales patch, consistently meeting company demands.
- Collaborated with sales executive to devise methods and techniques for complicates sales cycles.
- Managed and interpreted needs of clients to cultivate productive working relationships.
- Assisted clients to select products or services best suited to needs.
- Used strategic tactics in lead and sales generation processes, assisting department success against established targets.
- Exceeded monthly KPI targets through astute new business generation and expert sales strategy.
Projects Engineer
Mohammad Qashou Contracting Est.
Riyadh, Saudi Arabia
01.2010 - 03.2015
Education
Bachelor of Engineering - Structural Engineering
Birzeit University
Ramallah - Palestine 09.2004 - 06.2009
Skills
- Profit planning
- Salesforce
- Market strategy
- Business development
- Sales pipeline management
- Sales office management
- Key account development
- Sales process
- Sales and market development
Languages
Arabic
Native
English
Advanced
Timeline
Regional Sales Manager
Sika Saudi Arabia Ltd.
01.2021 - Current
TM Flooring Manager
Sika Saudi Arabia Ltd.
06.2018 - 12.2020
Sales Engineer
Sika Saudi Arabia Ltd.
04.2015 - 05.2018
Projects Engineer
Mohammad Qashou Contracting Est.
01.2010 - 03.2015
Bachelor of Engineering - Structural Engineering
Birzeit University
09.2004 - 06.2009
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