RASHID MUSHTAQ
CATEGORY MANAGER
Khobar,04
Summary
Experienced retail professional with over 10 years in the FMCG sector, specializing in store operations, floor mapping, planogram, and category management for FMCG. Successfully manages a portfolio of 10k+ articles and generates $100M+ in annual revenue in Saudi Arabia. Proven track record in driving category growth, increasing market share, and enhancing retailer margins. Utilizes strong commercial insight, negotiation skills, and strategic planning to leverage data analytics and market knowledge for sustainable, long term profitable growth.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Visual Merchandising Manager
Tamimi Markets
KHOBAR, Eastern Province
01.2020 - Current
- Managed merchandising standards and maintained consistency across distribution channels.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Achieved cohesive brand image by selecting and overseeing installation of fixtures, lighting, and graphics.
- Trained new staff on visual merchandising standards and practices, ensuring consistency across all store locations.
- Coordinated with inventory team to highlight overstocked items through strategic placement, facilitating stock clearance.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Customized display solutions for high-value items, resulting in improved product prominence and sales.
- Maintained up-to-date knowledge of visual merchandising trends and technologies, applying best practices to display execution.
- Streamlined visual setup processes, reducing time needed to refresh displays while maintaining high-quality standards.
Asst. Store Manager (FMCG)
Tamimi Markets
KHOBAR, Eastern Province
10.2018 - 12.2019
- Space Planning within Retail Outlet.
- Presented store update suggestions and layouts to management.
- Organized store merchandise racks by size, space, and numbers.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Monitored and replenished display inventory, and restructured it according to available stock.
- Developed a merchandising strategy to efficiently move overstock.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Top/Bottom Performing Products Analysis
- Group Analysis of Category and Subcategory.
Store Manager
Dukan Retailing Company
JEDDAH, WEST
09.2015 - 09.2018
- Customer service delivered at all times
- Day to day operations
- Manage all activities related to sales
- Plan and direct implementation of promotions
- Set and approve action plans to achieve preset sales targets
- Manage all activities related to sales projections
- Good presentation combined with good skills in leadership, management and interpersonal communication
- Managing and motivating team to increase sales and ensure efficiency
- Managing and monitoring stock levels and making key decisions about stock control.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
Education
Associate of Science - Bachelor of Computer Science in Computer
Virtual University of Pakistan
FAISALABAD 01.2012 - 01.2015
Associate of Science - Intermediate Computer Science
Govt. College & University of Faisalabad
FAISALABAD 01.2010 - 01.2012
Associate of Science - Matriculation (Science)
Board of Intermediate & Secondary Education
FAISALABAD 01.2009 - 01.2010
Skills
Negotiation
Supplier Contracts
Visual Merchandising
Trend knowledge
Supplier Relationship Management
Merchandising Strategies
Category development
Demand forecasting
Data Analytics
Category growth
Revenue Generation
Strategic Sourcing
Languages
English
Upper intermediate
B2
Arabic
Intermediate
B1
Urdu
Advanced
C1
Punjabi
Proficient
C2
Software
HTML, C, NET, PHP, Micro Soft Office
Interests
READING
Timeline
Visual Merchandising Manager
Tamimi Markets
01.2020 - Current
Asst. Store Manager (FMCG)
Tamimi Markets
10.2018 - 12.2019
Store Manager
Dukan Retailing Company
09.2015 - 09.2018
Associate of Science - Bachelor of Computer Science in Computer
Virtual University of Pakistan
01.2012 - 01.2015
Associate of Science - Intermediate Computer Science
Govt. College & University of Faisalabad
01.2010 - 01.2012
Associate of Science - Matriculation (Science)
Board of Intermediate & Secondary Education
01.2009 - 01.2010