Experienced Brand Executive with over five years of experience in FMCG. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
2
2
Languages
4
4
years of post-secondary education
9
9
years of professional experience
Work History
Brand Executive
Radwa International Trading - Chalhoub Group
JEDDAH, MAKKAH
05.2017 - Current
Compiled product, market and customer data to forecast accurate sales and profit projections.
Motivated team members to continuous improvement in promoting and selling target products.
Coordinated strategies to accomplish objectives and boost long-term profitability.
Planned, implemented and tracked sales and marketing strategies to promote brand products.
Developed marketing campaigns based on key objectives.
Tracked key metrics and developed spreadsheets and data models.
Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Identified appropriate marketing channels and target customers for campaigns.
Planned and executed events and marketing programs.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Completed in-depth reviews of market conditions and customer preferences.
Brand Analyst
Farouk Trading: Fashion Dept. - Chalhoub Group
JEDDAH, MAKKAH
02.2013 - 04.2017
Created and presented real-time reports on current market conditions to upper management.
Tracked key metrics and developed spreadsheets and data models.
Collected customer data using various research methods to broaden results and optimize marketing strategies.
Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Financial Consultant
Aldar Audit Bureau
JEDDAH, MAKKAH
02.2012 - 01.2013
Reviewed statistical information to determine financial trends for use in investment planning.
Delivered financial oversight and advice to corporate stakeholders to improve strategic planning.
Analyzed and monitored statistical data trends.
Identified and monitored budget expenses for accuracy and signs of fraud.
Reviewed and analyzed project spending throughout project life cycle.
Maintained database by verifying information and recording new information when needed.
Identified risks associated with projects, contract approvals and other client accounting issues.
Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
Created and maintained precise and accurate models, charts and reports.
Head of Quality & Performance Measure Department at King Abdul Aziz UniversityHead of Quality & Performance Measure Department at King Abdul Aziz University