Rawabi Aldossari
Riyadh/ Dammam
Summary
Results-oriented Digital Marketing Manager with over 5 years of experience driving growth across app, web, CRM, and paid media channels. Specialises in leading omnichannel campaigns and optimising performance to enhance acquisition and revenue. Strong expertise in UX-driven initiatives and marketing automation, aligning digital strategies with business objectives to deliver measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
KUDU
Riyadh, Saudi Arabia
09.2025 - Current
- Lead and Implement the end-to-end digital marketing strategy across app, website, CRM, and paid media channels to drive acquisition, engagement, and revenue growth.
- Oversee performance marketing across platforms, optimizing media spend, conversion funnels, and ROAS through data-driven insights.
- Owned CRM and lifecycle marketing, including segmentation, personalisation, loyalty, gamification, and automated customer journeys to enhance customer retention and lifetime value.
- Drive app growth through marketing automation, retargeting, and lower-funnel strategies.
- Planned and executed integrated campaigns, managing timelines, budgets, and tracking performance against KPIs.
- Analysed user behaviour and campaign performance to inform strategic decisions and drive continuous optimisation.
- Collaborate with cross-functional teams and external agencies to ensure seamless execution and consistent customer experience.
Ecommerce Marketing Specialist
Al-Dawaa Medical Company
Al Khobar, Saudi Arabia
11.2020 - 07.2025
- Planned and implemented 360° digital campaigns across web, app, email, mobile, and social channels, driving traffic, engagement, and revenue.
- Managed digital content and on-platform merchandising (banners, landing pages, app content) to ensure a seamless and engaging user journey.
- Executed performance analyses to identify growth opportunities, enhancing campaign effectiveness and driving revenue growth.
- Enhanced omnichannel marketing automation (email, push notifications, web personalisation) to increase customer retention and foster engagement across channels.
- Led the redesign of Al-Dawaa website and app UI/UX in collaboration with technical teams, improving customer experience and conversion rates.
- Led digital innovation initiatives (e.g., Digital Gift Cards, Beauty AR), transforming customer experience and establishing brand differentiation.
Ecommerce Specialist
Rider Bicycle Retail
Dammam
06.2019 - 06.2020
- Launched and managed e-commerce platform (Magento), overseeing frontend and backend operations to ensure seamless user experience.
- Executed digital marketing initiatives, including SEO, email marketing, and social media campaigns, to enhance online visibility and drive sales.
- Developed and optimized product pages and catalog structure to improve user experience and conversion.
- Managed end-to-end order lifecycle, from order placement to fulfillment and customer delivery.
- Provided multi-channel customer support, enhancing customer satisfaction and retention.
Education
Bachelor of e-Commerce -
Saudi Electronic University
Dammam, Saudi Arabia05-2020
Digital Marketing MBA -
Saudi Electronic University
Riyadh, Saudi Arabia01-2025
Skills
- E-commerce Marketing
- Marketing Automation
- Email Marketing
- SEO
- Website Optimization
- Meta Advertising
- Social Media Management
- Data measurement
- Data-Driven Analysis
- Segmentation
- Marketing campaign execution
- Strategic Planning
Certification
- Meta Social Media Marketing Digital Marketing Course
- Meta - Coursera
- Build, Launch and Manage e-Commerce store
- Google - e-Commerce Council
- Expert digital marketing
- Digital marketing institute
Languages
Arabic - Native
English - Advanced
Turkish - Intermediate
Websites, Portfolios and Profiles
- https://www.linkedin.com/in/rawabi-aldossari-92b981197
Timeline
Digital Marketing Manager
KUDU
09.2025 - Current
Ecommerce Marketing Specialist
Al-Dawaa Medical Company
11.2020 - 07.2025
Ecommerce Specialist
Rider Bicycle Retail
06.2019 - 06.2020
Bachelor of e-Commerce -
Saudi Electronic University
Digital Marketing MBA -
Saudi Electronic University