Summary
Overview
Work history
Education
Skills
Languages
PERSONAL PROJECTS
Certification
References
Timeline
ProjectManager

Rawabi Alfraway

Riyadh,Saudi Arabia

Summary

Project manager with proven success leading community, creative, and cultural initiatives, dedicated to delivering adaptive, idea-driven solutions that generate measurable, sustainable impact.

Overview

7
7
years of professional experience
2021
2021
years of post-secondary education
1
1
Certification

Work history

Project manager

Seen Foundition
10.2023 - Current

Tasks:

  • Lead end-to-end sustainable project execution, including scope definition, resource allocation, budget & risk management, quality assurance, stakeholder engagement, and strategic partnerships.
  • Provide training and guidance to teams to reinforce adherence to methodologies and best practices.
  • Optimize operational processes through performance analytics and innovative solutions to overcome obstacles.

Achievements:

  • Launched over 50 community programs and forged high-impact alliances
  • Delivered 100% of projects on time and within budget
  • Enhanced program impact through data-driven evaluations and secured repeat funding for key initiatives

Business development specialist

Dababees Arts
03.2023 - 10.2023

Tasks:
• Lead end-to-end creative projects—from negotiating contracts and planning resources to delivery and post-launch review—while developing market-entry strategies, forging partnerships, and mentoring teams.

Achievements:
• Delivered the “Dababees” project and Telfaz 11 films on time and within budget through strategic alliances.
• Secured five key partnerships and contracts totaling over 750,000 SAR, streamlined workflows, and conducted cross-department workshops to enhance efficiency and client satisfaction.

Production Coordinator

Kelmashii (Project)
03.2023 - 04.2023

Tasks:

  • Define scope, manage content & production, and coordinate stakeholders.

Achievements:

  • Delivered “Night of BBQ and Laughter” via 3 vendor contracts on schedule and budget.

Project Management

Roadz Digital Marketing (Project)
07.2022 - 04.2023

Tasks:
• Define campaign scope & goals
• Analyze consumer behavior

Achievements:
• Delivered Almiswak Clinics campaigns
• Streamlined Royal Clinics workflows

Marketing specialist

Nugttah
10.2022 - 03.2023

Tasks:
• Execute integrated digital marketing campaigns (paid ads and organic content), optimize SEO, and analyze performance via Google Analytics and social platforms.
• Manage online partnerships (influencers and CRM) to personalize digital messaging and build an active customer base.

Achievements:
• Acquired 200 new clients and increased “Nugttah” website traffic to over 1 million monthly visits.
• Established partnerships with 5 influencers, generating 500,000 views and significantly boosting conversion rates.

Project Management

Saudi Amwaj Company (Part-Time)
06.2022 - 09.2022

Tasks:

  • Manage projects end-to-end and coordinate teams.

Achievements:

  • Executed influencer campaigns; expanded into new markets; built a nationwide importer network.

Business development specialist

Fikr Audiovisual Productions
03.2022 - 09.2022

Tasks:
• Initiate and launch new projects; analyze service effectiveness.
• Expand the project portfolio through strategic support.

Achievements:
• Signed partnerships with multiple government entities.
• Managed media campaigns for King Khalid's Dorra Charitable Society.

Project Management

Dhill Audiovisual Production (Project)
07.2021 - 07.2022

Tasks:

  • Plan advertising campaigns and research new market opportunities.

Achievements:

  • Partnered with Norah Business as an audiovisual production provider.
  • Produced the “Jareed” podcast.
  • Launched the “Dhill Sessions” audiovisual production initiative.

Student Operating Contract

Majmaah University
10.2018 - 10.2019

Tasks:

  • Manage the Student Activities Committee, training sessions, and workshops.
  • Represent the college on the Student Advisory Council.

Achievements:

  • Founded the Entrepreneurship and Accounting Clubs.
  • Organized the Entrepreneurial Carnival to support student projects.

Education

Bachelor's Degree in Financial Management

Business Administration, Majmaah University

Skills

  • Methodology: Agile/Scrum
  • Methodology: Lean & Kanban
  • Approach: Design Thinking

Languages

English
Intermediate

PERSONAL PROJECTS

  • Establishment of the Mashrook Community project (Mar '25)
  • Establishment of the Dhara Traditional Fashion project (Nov '24)
  • Establishment of student clubs and development of their strategic plans ('18)

Certification

Misk Startup School MasterClasses — May 2025
Virtual Work Experience: Managing Projects & Community Initiatives in the Nonprofit Sector at MiSK — May 2025


References

References available upon request.

Timeline

Project manager

Seen Foundition
10.2023 - Current

Business development specialist

Dababees Arts
03.2023 - 10.2023

Production Coordinator

Kelmashii (Project)
03.2023 - 04.2023

Marketing specialist

Nugttah
10.2022 - 03.2023

Project Management

Roadz Digital Marketing (Project)
07.2022 - 04.2023

Project Management

Saudi Amwaj Company (Part-Time)
06.2022 - 09.2022

Business development specialist

Fikr Audiovisual Productions
03.2022 - 09.2022

Project Management

Dhill Audiovisual Production (Project)
07.2021 - 07.2022

Student Operating Contract

Majmaah University
10.2018 - 10.2019

Bachelor's Degree in Financial Management

Business Administration, Majmaah University
Rawabi Alfraway